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SRAX and The ALS Association Give BIGtoken Users a New Way to Donate Real Money with Their Data Earnings

Social Reality, Inc., a digital marketing and consumer data management technology company, announces that BIGtoken users will have the option to donate their earnings to The ALS Association. The announcement comes just as The ALS Association has launched its Challenge Me campaign in observance of the fifth anniversary of the ALS Ice Bucket Challenge. As part of its digital fundraising initiative, the Association will introduce a new spin on its digital fundraising by accepting cash donations from consumers' BIGtoken data…

SRAX Receives $1 Million Investment to Launch BIGtoken Asia, Increasing Access to Over 1 Billion Internet Users to Own and Earn from their…

Social Reality, Inc., a digital marketing and consumer data management technology company, announces plans to launch BIGtoken across Asia, increasing access to individuals who want to own and earn from their digital identity and data. Consumers will be able to directly benefit from the multi-billion dollar digital ad industry in Asia, while giving advertisers access to consumer-verified and permissioned data. In order to launch this new initiative, an investor familiar with the Asia markets is investing $1 million into SRAX…

BigID Introduces New Data Access Lifecycle Features Ahead of CCPA

Advanced Data Rights Management Features Help Enterprises Tailor and Scale Responses to Data Access Requests for Global Privacy Regulations BigID, Inc., the leader in ML-driven personal data discovery and privacy, announced first-of-their-kind data access rights management features to help enterprises automate fulfillment of personal data access requests for privacy regulations like the California Consumer Privacy Act (CCPA). BigID Introduces New Data Access Lifecycle Features Ahead of CCPA Personal data rights around…

7 “Gotchas” for Data Engineers New to Google BigQuery

Everywhere you look these days, IT organizations are looking to the cloud to solve their data storage, movement, and analytics challenges…and with good reason! Cloud services from Amazon, Google, Microsoft and others have revolutionized how we think about data, from an IT and an end user perspective. They’ve vastly reduced the function of the corporate data center, which is rarely a core competency of the organization. They’ve democratized access to data, analytics, and processing power. They’ve disrupted how we think…

SRAX Joins Big Tech Leaders and Interactive Advertising Bureau to Assist Government Officials Making State and National-Level Policy Changes…

California State Capital is First Stop in Making Changes that will Impact Ad Agencies, Brands and Consumers Across the Board Social Reality, Inc., a digital marketing and consumer data management technology company, announces its involvement with the Interactive Advertising Bureau (IAB) and some of the biggest leaders in tech, including Hulu, NBC Universal, iHeartMedia, and more, to work with government officials as they consider state and national-level privacy legislation that will impact consumers, brands and ad…

The Results Are In: Data Is King And It’s Delivering Big Wins For Mobile Marketers

Ninety-Eight Percent of Global Mobile Marketers Have Increased Their Focus and Investment on Data in the Last Five Years, with 97 Percent Citing Improvements as a Result Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has…

SRAX Unveils Enhanced BIGtoken Platform, Simplifying Data Management So Consumers Can Own, Verify, and Sell Access to Their Data

SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period - Concluded January 31, 2019 Social Reality, Inc., a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to…

Acxiom’s Unified Data Layer Wins A 2019 BIG Innovation Award

Acxiom, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed for today’s modern marketing organization, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of an organization’s customers and prospects as…

Telco Marketers Report Big Appetite for Live Data Insights to Add Customer Value and More Relevant Digital Services

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth While possessing a vast abundance of ever-multiplying customer data, the world’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage. In…

SRAX’s BIGtoken Beta Now Open for All to Claim Their Data

Following a Limited Beta Launched Last Month, the Platform for Consumers to Own, Verify and Sell Their Data Opens up to the Masses; Anyone in the US Can, Now, Download the Bigtoken Mobile App to Join the Revolution Social Reality, Inc.'s BIGtoken expanded Beta to all US-based consumers to join the revolution of owning, verifying and selling their data. The BIG Platform is the first consumer-powered data marketplace, which launched in limited Beta last month. "We've learned a tremendous amount over the past month of…

SRAX and BIGtoken’s Kristoffer Nelson Joins Board of the IAB Data Center of Excellence

SRAX Signs on as "Title" Sponsor of the IAB Data & Mobile Symposium in December Kristoffer Nelson, COO of SRAX, and principal of the company's wholly-owned subsidiary, BIG Platform, has joined the board of the IAB Data Center of Excellence. An independently funded unit within the IAB, the Data Center of Excellence was founded to expand existing IAB resources and drive the "data agenda" for the digital media, marketing, and advertising industry. Its mission is to help advertisers and marketers operationalize their…

SRAX Launches BIGtoken, the Platform for Consumers to Own, Verify and Sell Their Data

Claim Your Data by Downloading the BIGtoken Mobile App, Available in the Apple App Store and Google Play; Up to 10,000 Initial Beta Testers Will Take Part in Breaking down the Barriers Dividing Consumers from the Data They Produce Social Reality, Inc.'s blockchain identification graph platform, BIG, launched in Beta. BIG is the first consumer-powered data marketplace where people will own, verify and sell their data. During the Beta phase, the top three most active users will be rewarded with Bitcoin for their…

Bigtincan Acquires FatStax to Create New Platform to Tie Sales Enablement and Salesforce.com Data together

Enterprises Need a Better Way to Map Their Business Process from Crm to Sales Enablement – Adding Fatstax Technology to Bigtincan Hub Platform Allows Businesses to Connect Data from Crm to Front Line Sellers Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the acquisition of FatStax, a sales enablement leader creating end-to-end connections across CRM and sales enablement. Through this acquisition, Bigtincan will be the first sales enablement platform that lets businesses map their entire…

Why Data Orchestration Is a Big Deal for B2B Marketers

The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the reality is quite different. More often than not, human intervention is needed to connect the dots across a sales and marketing organization and its attendant martech stack. As B2B marketers deploy their data-driven strategies, the biggest obstacle is now clear. Enter data orchestration. Orchestration is the process of setting up data-driven workflows that generate positive business outcomes on a…

Looker Enhances Data Science Capability With Integration for Google BigQuery ML

Removes Machine Learning Bottlenecks and Empowers Business Users with Self-Serve Predictive Metrics Looker, a leading data platform company, announced an integration with Google Cloud BigQuery ML (BQML) that accelerates the time-to-value of data science workflows and allows business users to operationalize insights with interactive predictive metrics. @lookerdata builds integration for Google BigQuery ML, optimizing data science workflows. @googlecloud #datascience #machinelearning #GoogleNext18 With Looker and…

MessageGears Raises $12 Million Led by Argentum to Eliminate Data Friction for Enterprise Marketers

MessageGears’ unique Customer Marketing Platform enables the world’s largest brands to deliver hyper-personalized marketing at scale MessageGears, the leading provider of customer marketing solutions for the world’s largest brands, announced that it has closed a $12 million growth financing led by Argentum and BridgeBank. MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalized messaging across various marketing channels, at…

Brytlyt Secures Series A to Turbocharge Real-Time Data Analytics

Brytlyt provides instant visual data analysis 1,000x faster than legacy systems Brytlyt, provider of the world's fastest data analytics and visualisation technology, has raised $4 million in Series A funding from global technology investor Amadeus Capital Partners and Finch Capital. Until now, sectors with billion-record data sets such as telcos, retail and finance, have struggled to use their data to gain insights into company performance and improve customer experience and retention. This is because legacy systems…

Socialgist Announces Exclusive Data Partnership with Q&A Platform Quora

The partnership allows Quora to launch its new Public Data Program and is the first-of-its-kind for the platform Socialgist is the world's largest data access platform between social media networks and the analytics community Integration platform Socialgist announced a strategic partnership with Quora, enabling privacy-safe business insights from its expert audience for the first time ever via API. Quora is the leading knowledge sharing platform that enables people from all over the world to come together to share…

Zoho Announces Bigin: New Pipeline-Centric CRM Solution Built and Priced Specifically to Help Small Businesses

With telephony, customer pipelines, and automation built in, millions of small and micro businesses can transform their customer relationships through Bigin by Zoho CRM Zoho Corporation, a global company that offers the most comprehensive suite of business software applications in the industry, is today unveiling Bigin, a new pipeline-centric CRM software designed specifically for small and micro business owners. Bigin by Zoho CRM offers a simple solution for millions of small businesses to keep track of their customers…

A Flexible Data Architecture Is a Critical Foundation for Analytics, AI, and Delivering Data as a Service, Says MIT Technology Review…

A new report by MIT Technology Review Insights explores how chief data officers and heads of analytics at leading organizations are building data infrastructures, services, and use cases that drive business value. It examines the tensions and trade-offs in different architectures and approaches, and the goals that data executives have for delivering "data as a service" in the years ahead. The report, "Data on demand: Dynamic architecture for a high-speed age," is written in association with TIBCO, and is based on in-depth…