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Holiday Travel On The Rise: More Americans Bite On The Big Apple And Mexico Takes The (Fruit)Cake

Allianz Global Assistance Reveals Top 10 Domestic and International Destinations for Holiday Travel Americans are traveling for the holidays more than ever, according to Allianz Global Assistance's Top 10 Holiday Destinations survey. After analyzing 3.3 million flight itineraries, the travel insurance and assistance company discovered a 24 percent increase over last year and a 42 percent increase from 2017. Read Also: Tinuiti Taps Amar Braithwaite as SVP, Social Media After reviewing plans for travel from December 19…

CAKE Announces Acquisition by Constellation Software Inc.

Investment Makes CAKE the Largest Performance Marketing Software Vendor; Maximizes Innovation While Increasing Reliability and Scalability to Create New Revenue Opportunities for CAKE Customers Worldwide CAKE, the leading global performance marketing software provider, announced that the company has been acquired by Constellation Software Inc., a $20-billion international provider of market-leading software and services. The acquisition investment furthers CAKE’s innovation in performance marketing software and solutions…

Agency Gains Actionable Digital Marketing Intelligence Insights with CAKE by Accelerize

Accelerize and its digital marketing software division CAKE announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has…

Update: CAKE by Accelerize Ranks as High Performer in G2 Crowd’s 2019 Winter Report

Distinction from the Leading Business Solutions Review Website is Based on the Digital Marketing SaaS Provider’s Positive User Reviews and High Level of Customer Satisfaction Scores Accelerize and its digital marketing software division, CAKE, announced its enterprise, SaaS solution, earned a place as a High Performer in the G2 Crowd Grid for Cross-Channel Advertising Software. The company provides the ability to collect, measure and unify cross-channel data – including the anonymous customer journey – on a single platform,…

CAKE by Accelerize Announces Vertical Solution for Retailers

New Product Capabilities and Customer Success Fuel Marketing Technology SaaS Provider’s Expansion into Growing E-Commerce Industry  Accelerize and its digital marketing software division CAKE announced a new vertical solution for online retail companies that delivers the power of marketing intelligence to boost profitability, performance and return on advertising spend (ROAS). An enterprise SaaS solution, Journey by CAKE brings clarity to customer journeys and elevates marketing performance. E-commerce brands using …

Top National Lender Signs with CAKE by Accelerize to Unlock Potential of Marketing Intelligence Technology

Implementation of Enterprise SaaS Solution Provides Powerful Multi-touch Attribution, Advanced Analytics and Real-Time Lead Monetization Capabilities Accelerize and its digital marketing software division CAKE announced that a leading national mortgage lender has selected Journey by CAKE to quickly and easily analyze marketing performance that aligns with the company’s business objectives. Unifying marketing analytics into a single platform, Journeyis an enterprise cloud-based solution that delivers actionable insights on…

Leading Development and Internet Marketing Firm with Multiple Brands Deploys Journey by CAKE

CAKE’s Marketing Intelligence Platform Empowers Company to Easily and Accurately Measure Customer Lifetime Value Against Cost Per Acquisition Accelerize and its digital marketing software division CAKE announced that one of San Diego’s fastest-growing technology companies has selected its enterprise SaaS platform, Journey by CAKE, to more accurately measure and optimize key customer metrics including lifetime value (LTV) and cost per acquisition (CPA). Specializing in web development and internet marketing, the client…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

CAKE by Accelerize Announces Partnership with Leading Fraud Detection Provider Anura.io

Anura Partnership Delivers Cake Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem Accelerize and its digital marketing software division CAKE announced a partnership with Anura's advertising fraud protection software. Providing CAKE customers seamless access to a solution for identifying advertising bots and suspicious activity, Anura is available now as an integration with CAKE’s entire suite of enterprise SaaS marketing…

CAKE by Accelerize to Join Digital Economy Decision-Makers at DMEXCO 2018

Global Event Connects Key Players in Business, Marketing, and Innovation Including Accenture Interactive, Duetsche Bank, Euromaxx, Google, Salesforce, Viacom, Visa, YouTube, and More Accelerize and its digital marketing software division CAKE announced that the company will once again be participating as an exhibitor at the global digital marketing conference and exposition, DMEXCO 2018. Held September 12-13 at Koelnmesse in Cologne, Germany, the event brings digital economy decision-makers and innovators from around the…

CAKE by Accelerize Joins Digital Marketers from More than 70 Countries Worldwide at Affiliate Summit East 2018

Enterprise SaaS Technology Provider Showcases Marketing Intelligence Solution that Optimizes Performance Marketing Success Accelerize  and its digital marketing software division CAKE announced the company will be taking part in the upcoming Affiliate Summit East 2018 (ASE) conference. Held July 29-31 at the New York Marriott Marquis in New York City, the annual event focuses on trends and innovations impacting the performance marketing industry. ASE attendees interested in learning more about the company’s entire range of…

CAKE by Accelerize Delivers Vertical Enterprise Software Solution for Mortgage Industry that Combines Customer Journey Analytics with Lead…

Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization Accelerize and its digital marketing software division CAKE announced the availability of a marketing intelligence solution that seamlessly integrates lead generation technology with multi-channel measurement for complete visibility into campaign performance and lead quality for key optimization opportunities. With Journey by CAKE – an enterprise, cloud-based platform that collects and…

CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms

Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS Accelerize  and its digital marketing software division CAKE announced its growing ecosystem of Connections, alliances with leading digital media and marketing tools that enrich customer journey insights for brands, agencies and publishers. Available to Journey by CAKEusers, Connections enable digital marketers to easily extract data from media platforms including Bing, Facebook, Google,…

CAKE by Accelerize Achieves Record Growth in the Asia-Pacific Region

Enterprise SaaS Company’s Client Base and Revenue Increases by Triple Digit Percentages Over Two-Year Period and Plans to Continue Expansion in the Area Accelerize and its digital marketing software division CAKE announced significant momentum in the Asia-Pacific (APAC) region, with revenue and customer growth increasing by triple-digit percentages over a two-year period. Since establishing itself in key APAC markets in 2015, including; India, China, Singapore, Indonesia, Australia and more, CAKE’s revenues in the region…

CAKE by Accelerize Introduces Data-Driven Attribution Technology

Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology Accelerize and its digital marketing software division CAKE announced the availability of its Data-Driven Attribution (DDA) modeling and a multi-touch attribution (MTA) scoring system which evaluates the impact of each touchpoint in the customer journey. Leveraging advanced algorithms and machine learning, the DDA modeling and MTA scoring extend the marketing intelligence technology…

Journey by CAKE Selected as Marketing Intelligence Platform of Choice for Industry-Leading Brand

Cloud-based Enterprise Solution Delivers Multi-Touch Attribution Insights to Identify High-Performing Digital Marketing Channels for Optimizing Return on Advertising Spend Accelerize and its digital marketing software division CAKE announced that Journey by CAKE, the company’s SaaS solution for analyzing the customer journey, is being leveraged by a leading brand to direct its ad spend for increased sales. With Journey, the online retailer gains an end-to-end, accurate and detailed view of a customer’s path to conversions…

How to Survive the COVID-19 Crisis in the Online Ad Industry

New rules and limitations that were imposed in order to fight the proliferation of COVID-19 have disrupted the sustainability of numerous offline businesses. However, the coronavirus crisis's impact on the retail and e-commerce industries is rather mixed.  Some retailers – such as Amazon – have benefited from the outbreak's short-term effects, reporting increased sales figures as consumer trends are shifting from offline to online purchases. However, despite the growth of e-commerce purchases in some areas, the…

NovelVox Launches CX Infinity, The New Age Messaging And Multichannel Customer Engagement Platform

NovelVox, the leading contact center solution provider, announces the launch of CX Infinity – the business messaging and customer engagement platform. Today where customers are trying to approach businesses via 7 different channels on average, it is important for businesses to transform the way they interact with the customers and take a leap from just phone or emails. CX Infinity is a multichannel solution to deal with all such big challenges. The features are designed to benefit Cisco contact centers to further enhance…

Pega Launches Small Business Lending Reference App To Help Banks Speed Processing of COVID-19 Emergency Loans

Crisis solution available today for Pega clients and configures in just days Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the launch of a Crisis Small Business Lending reference application which helps financial institutions manage the thousands of emergency loan applications pouring in from small businesses seeking COVID-19 financial relief. Available to Pega Platform clients and configurable in just days, it comes with prebuilt templates…

Comcast Gives Xfinity Customers Rolling Free Previews with Focus on Education, Entertainment and Fitness

Includes On Demand Catalogs from SHOWTIME and EPIX, along with Subscription Video on Demand (SVOD) services such as CuriosityStream, Grokker Yoga Fitness & Wellbeing and The Reading Corner Comcast announced that it has made the on demand catalogs from a series of premium networks and subscription video on demand (SVOD) services available for its Xfinity X1 and Flex customers to enjoy starting with SHOWTIME, EPIX, CuriosityStream, HISTORY Vault, Grokker Yoga Fitness & Wellbeing, The Reading Corner and DOGTV.…