Rainbow Shops Selects Kustomer CRM Platform

Rainbow Shops, a fashion retailer with 12,000 employees worldwide, announced it has selected and integrated Kustomer, a top-rated CRM for modern customer experiences, as its omnichannel customer service CRM platform. Just weeks before the start of peak holiday shopping season, Rainbow Shops took the bold step of replacing Salesforce Service Cloud with Kustomer, enabling Rainbow to provide real-time request resolutions, an integrated view of the customer, operational efficiencies, and a more seamless customer experience…

ResponseCRM Announces Innovative Split URL Testing Capabilities

ResponseCRM, leading direct marketing automation, and e-commerce solution provider, recently released innovative split URL testing capabilities for its powerful ResponseCRM online marketing solution, enabling companies to test up to 9 unique URLs in their email marketing campaigns to help them determine which content is most likely to result in sales. Marketing Technology News: BigID Announces Snowflake Partnership "Now is a great time to start or expand an online business, and we're excited to give companies the…

Getting Paid and Managing Customers Now Easier for Small Businesses with Integrated CRM Solution

Intuit launched HubSpot for QuickBooks, an integrated CRM and financial management solution to help growing businesses speed up sales cycles and to allow sales and finance teams to work together more efficiently. Businesses get a clear and more accurate view into their financial health, which helps eliminate potential blind spots. HubSpot for QuickBooks addresses a critical step in propelling businesses through their digital transformation journey as they shift to cloud. HubSpot for QuickBooks helps solve the cumbersome…

Ooredoo Selects Etiya for Digital CRM Transformation Project

Etiya, the leading Independent Software Vendor, announced that it has been selected by Ooredoo Oman to implement their digital Customer Relationship Management (CRM) transformation project, which will manage all relationships and interactions with customers across all channels and throughout the entire customer life-cycle. Marketing Technology News: Hootsuite’s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021 The project involves upgrading Ooredoo’s legacy CRM platform and provide a…

VERB Adds Shaklee to Growing Roster of verbCRM and verbLEARN Clients

Leading global direct-selling company for natural nutrition and green cleaning products launches VERB sales enablement platform VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream ecommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises, announced that Shaklee Corporation (“Shaklee”), a leading global provider of natural nutrition, personal care and environmentally friendly home care products, has adopted verbCRM,…

Sales CRM Pipedrive Announces Majority Investment from Vista Equity Partners

Pipedrive, the leading CRM platform for sales and marketing teams, today announced it has signed an agreement to receive a majority investment from Vista Equity Partners, a leading global investment firm focused on enterprise software, data and technology-enabled businesses. Pipedrive's existing investors Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners, will continue as minority investors in the company and will partner with Vista and the Pipedrive team to accelerate the…

LexisNexis InterAction Teams with Index Solutions to Enhance CRM Offerings

Integration of Index with InterAction will provide customers with rigorous CRM data cleaning to improve effectiveness of marketing and business development activities LexisNexis Legal & Professional, a leading global provider of information and analytics, announced a new collaboration with Index Solutions (Index), whose contact cleaning and monitoring services improve relationship-based business development by combining human and artificial intelligence. The relationship will focus on the integration of Index with…

Nimble Supports Entrepreneurship for U.S. Veterans with Free CRM Software

Nimble, the simple smart CRM built for Office 365 and G Suite teams, announced that it is offering a free one-year license to all veterans and active-duty members who have served in the United States military. Our Nimble team admires and respects the loyalty, dedication, and sacrifice of the U.S. service members and wants to support their entrepreneurship goals. Nimble believes that the skills gained from military service are the perfect foundation for business success, as well. Marketing Technology News: eGain…

InsideView Launches Browser Extension and Consolidates Sales Intelligence Solutions, Enabling Customers to Sell Smarter Across CRM Platforms

The New InsideView Insights Includes Expanded List-Building Capabilities and 100+ Million Contacts for Better Demand Generation InsideView, the leader in B2B data and intelligence, announced that it launched a new browser extension that gives sellers easy access to direct phone numbers and email addresses directly in their prospecting workflows. InsideView has also consolidated its two market-leading sales intelligence solutions, InsideView Sales and InsideView Insights, historically differentiated by CRM, into a single…

Home Instead Australia Leverages SugarCRM to Revolutionise Care Delivery and Engagement With Seniors

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that Home Instead Australia has expanded its relationship with SugarCRM through extended use of its time-aware CX platform to deepen its engagement with clients, their families and the community and to deliver more personalised care and experience. With the growing number of seniors increasing sharply, Home Instead Australia’s commitment towards supporting seniors, their families and the communities remain unwavering. They understand that great…

New Study: 66% of Sellers Would Rather Clean the Bathroom Than Update Their CRM System

Outdated CRM systems are hurting sellers' productivity and making them wish they had superpowers Sellers are working harder than ever but their Customer Relationship Management (CRM) systems are not working for them, according to a new study conducted by CRM analyst firm Beagle Research Group in partnership with Oracle. The study, "Getting Past the Breaking Point of Yesterday's CRM," includes insights from more than 500 sellers in the U.S. and found that sellers are frustrated with the time-consuming, manual, and…

SugarCRM Acquires W-Systems to Accelerate Sales and Marketing Implementation Services and High Value Add-Ons for Customers

SugarCRM Inc., the innovator of time-aware CX, announced the acquisition of W-Systems, a CRM and marketing automation solutions and services provider. New Jersey-based, W-Systems, a division of Gannett’s UpCurve, Inc., is Sugar’s North America Reseller of the Year in 2020 and one of the company’s largest global implementation partners. “Our team is excited to take our deep CRM integration and deployment expertise and put it to work for the broader Sugar customer base to help them achieve better business outcomes faster.”…

Cincom and Purely CRM Announce Partnership

Cincom Systems, Inc., a global supplier of enterprise software solutions, announced that it has entered into a partnership with Purely CRM to implement CPQSync by Cincom. Purely CRM consultants help their customers transform their businesses with Microsoft Dynamics 365 CRM. According to Susan Fine, Cincom Director of Channels and North American Sales, "Purely CRM's expertise in Microsoft Dynamics helps Cincom CPQSync to expand outside of manufacturing. We are thrilled to partner with Purely CRM to help businesses realize…

Bavarian Nordic Adopting Veeva CRM and Veeva Vault PromoMats

Veeva Systems announced that Bavarian Nordic is adopting multichannel Veeva CRM and Veeva Vault PromoMats for the digital launch of new products in the U.S. and Europe, including Germany, Switzerland, the Nordics, and the Baltics. Specializing in vaccines for infectious diseases, the company needed advanced commercial solutions to support its digital-first strategy. Veeva brings together multichannel engagement and compliant content for the innovative biotechnology company to drive the right interactions with healthcare…

Freshworks Unveils Freshworks CRM

Freshworks Inc., the customer and employee engagement software company, unveiled Freshworks CRM, uniting sales and marketing teams with out-of-the-box capabilities for an unsurpassed and unified 360-degree view of the customer to deliver better experiences and more profitable outcomes. The Freshworks CRM solution is built on Freshworks Neo, a new and fundamental reimagining of the platform experience, which unifies data on an embedded customer data platform for personalized customer engagement, improved lead conversion, and…

C3.ai, Microsoft, and Adobe Combine Forces to Re-Invent CRM With AI

C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. announced the launch of C3 AI CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives customer-facing operations with predictive business insights. Marketing Technology News: Global Study Reveals Profound Shifts in Shopper Behaviors Likely to…

Unanet Will Acquire Cosential To Deliver More Best-in-Class, Enterprise ERP and CRM Choices

Combined company to deliver alternative to status quo market leaders Unanet, the flexible project-based ERP software purpose-built for the government contracting (GovCon), architecture and engineering (A/E) industries, announced it will acquire Cosential, the leader in customer relationship management (CRM) software and proposal solutions for the construction and A/E markets. The combination of Unanet's purpose-built ERP and Cosential's CRM software will give customers new choices for best-in-class solutions that meet their…

Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New Human-Centered Approach   

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report. Deloitte surveyed thousands of consumers and executives around the world, gathering of-the-moment data and anecdotes…

SugarCRM Launches New Cloud-Based Omnichannel Customer Service to Help Companies Deliver High-Definition CX

SugarCRM Inc., the innovator of time-aware CX, announced the launch of SugarLive, a new integration with Amazon Connect voice, chat and text messaging for omnichannel customer service and support. SugarLive seamlessly embeds Amazon Connect’s advanced, omnichannel contact center capabilities into Sugar Serve’s intuitive Service Console, empowering teams with powerful tools for routing, tracking, prioritizing and solving customer service interactions. The increase of distributed workforces and reliance on digital channels…

Sprout Social Enhances Business Collaboration With CRM and Help Desk Integrations

Social leaders are on the front lines of communicating with customers and audiences, but often face challenges when trying to share insights with other customer-facing teams. As social becomes a more critical part of the customer relationship across a growing number of business functions, and as social media management cements itself as a foundational system of record in the technology stack, visibility and collaboration across platforms is critical. Sprout Social, a leading provider of social media analytics, engagement,…