TechBytes with Ryan Lester, Senior Director of Customer Engagement Technologies at LogMeIn

Tell us about your role and the team/technology you handle at LogMeIn. I am the Senior Director of Customer Engagement Technologies at LogMeIn. This role gives me the opportunity to work on both our Bold360 Product strategy and roadmap while improving the experiences we deliver to our current, and potential future, customers each day. I have the unique advantage of working every day on delivering a better CX while also working closely with our product team to build solutions that help our customers create a differentiated…

Three Ways to Jump-Start Your Customer Experience with AI

Customer experience has become a boardroom conversation as every interaction with a brand impacts how a customer thinks about the company, its products, and services. Successful businesses understand that providing an exceptional customer experience is a crucial competitive differentiator. Nowadays, great customer service isn’t only about quickly fixing issues when they arise, but about putting the customer first and supporting them at every point in their journey. Modern technologies, including AI-powered software,…

8 Fail-Proof Tips to Grow a Digital Marketing Agency

There’s are lot of Marketing agencies out there that want to call themselves “boutique” - they’re small, they work with a small amount of clients, and they like it that way. What this typically translates to is: the agency is stuck and they don’t know how to grow. This is the number one thing that holds Donkey agencies back from reaching Unicorn agency status. But it’s okay; while growing your Digital Marketing agency isn’t a breeze, it doesn’t have to be complicated. Here are 8 fail-proof tips to help you grow a…

Vonage Campus 2019 to Explore Future of Cloud Communications

Customer and Developer Conference to Feature Keynote Addresses from Ken Jennings, Duncan Milner Vonage, a global leader in business cloud communications, has announced its worldwide customer and developer conference — Vonage Campus 2019 — scheduled for October 29-30 in San Francisco. The high-energy thought leadership event will present customers, partners, and developers with speakers, sessions, and demonstrations that explore the future of business cloud communications. The inaugural event will feature a keynote…

Artificial Solutions and Mobinology Announce Partnership Agreement

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced a new partner agreement with Mobinology, one the leading AI service providers in China's special administrative regions (SAR) of Hong Kong and Macau. With an established presence in delivering chatbot applications to enterprises in the area, Mobinology brings a high level of expertise in building and deploying conversational applications. Together, with Artificial Solutions' advanced conversational AI development platform,…

Ocelot Adds Veteran Tech Executives to Leadership Team

Amid rapid growth, the National Leader in Artificially Intelligent Chatbot Deployments in Higher Education Adds Four Key Executives Ocelot, the leading provider of Artificially Intelligent Conversational Chatbots, video content, and related SaaS products for colleges and universities, announced today the hiring of four executive leaders. Christian Lawrence, a veteran Technology Executive, has joined Ocelot as President, overseeing sales and marketing functions. Prior to Ocelot, Mr. Lawrence was Chief Executive Officer…

MarTech Interview with Tom Keiser (Chief Operating Officer) and Elisabeth Zornes (Chief Customer Officer) at Zendesk

"In the APAC region, Zendesk's top customer wins include GroupOn, StashAway, Circles.Life, Grab, Ola, and FoodPanda to name a few."After attending the Zendesk Showcase at the Raffles Hotel, Singapore, I had the privilege of sitting down with Tom Keiser, Chief Operating Officer and Elisabeth Zornes, Chief Customer Officer, at their swanky, new Singapore office, which embodies their commitment of bringing Zen to the customer experience industry. Tell us about your role at Zendesk. Tom: I joined Zendesk three-and-a-half years…

Old Mutual Limited Selects AWS as its Preferred Cloud Provider

Africa’s Largest and Oldest Financial Services Group Leverages AWS’s Proven Infrastructure and Unmatched Set of Cloud Services to Speed up Innovation and Improve the Customer Experience Amazon Web Services, Inc. (AWS), an company, announced that Old Mutual Limited has selected AWS as its preferred cloud provider and will migrate its digital customer platforms, core insurance applications, and product administration systems to the cloud. With the help of AWS’s expert professional services organization, the company will…

Oracle Equips Case Workers and Citizens to Address Complex Societal Problems

Comprehensive Case Management Platform Brings Real-Time Data to Bear on Decisions by Health and Human Services Personnel Taking a new people-centric approach to providing support and care, Oracle offers new services to citizens in need. New digital case management capabilities, now available in Oracle Customer Experience (CX) for Public Sector, provide a modern platform to help citizens, case workers, and third party social service providers deal with complex societal issues and achieve positive outcomes. By offering…

Maruti Suzuki Turns into a Start-up Growth Hacker for Five Companies

One of the world’s most preferred and valuable car brand, Maruti Suzuki, is expanding its horizon in the startup ecosystem. According to the latest news brief, the Indian auto-giant has announced collaborating with startups – Enmovil, Docketrun, Eyedentify, Xane, and SenseGiz. This partnership includes the startups for proof of concept (PoC) under its MAIL Program. MAIL stands for the Mobility and Automobile Innovation Lab (MAIL) program, which is conceived to help PoCs toward real-time applications in the business and…

Vanity Phone Numbers Are Essential for Business Growth

Take a moment to think about all the social media, messaging and other communications apps and platforms you use for your Marketing and Sales campaigns. You probably need at least two hands to count them all, and each one likely has unique usernames. For example, your company’s Twitter handle is different than your handles or IDs on Facebook, Instagram, etc. But there’s at least one identifier that likely hasn’t changed in years: your phone number. That’s why creating a vanity number is essential to any company’s Marketing…

TechBytes with Kulmeet Bawa, COO at Resulticks

Tell us more about your journey into Marketing and Sales technology. How did you arrive at Resulticks? I have spent more than 14 years in the enterprise technology space and have the cross-functional experience of steering business transformations for clients across industries. I have been driven by a mission of helping brands catalyze their growth through successful Digital Transformation. Before Resulticks, I was the Vice President and Managing Director, South Asia at Adobe and have earlier taken on leadership…

MarTech Interview with Larry Kim, Founder and CEO at MobileMonkey

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…

42Chat Expands Leadership with CMO Hire

42Chat has expanded its leadership team by hiring industry veteran Ken Dec to serve as its Chief Marketing Officer. Reporting to 42Chat CEO and Co-Founder Chuck Elias, Dec is a 30-year marketing and experiential veteran with ad agency leadership stints at Arnold Worldwide and Hill Holliday and experiential strategy leadership roles at George P.Johnson, MC2 and Inhance Digital. Marketing Technology News: Nextdoor Announces Local Deals for Businesses to Reach Local Customers "I am excited to have Ken join our team in…

Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about the value of social as a channel for sales to connect with the modern buyer. Now I will address how content plays a central role in building relationships once you’ve connected.…

Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers

Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around the issue either; the latest news is that the new operating system to be released this fall will have a whole host of new privacy tools. They’ve essentially tripled down on privacy, implementing things like no separate sign-in services for sites like Facebook and Google, to avoid the collection of user information; device-local Machine Learning and bot detection; tracking pixel detection and much more. (In…

Zendesk Delivers the Future of Conversational Business With Sunshine Conversations

New Developer-First Platform Allows Businesses to Incorporate Social and Direct Messaging into All Customer Workflows Zendesk, Inc.  announced Sunshine Conversations, an API-based platform that allows businesses to integrate messaging via today’s most popular social channels and directly interact and transact with customers. Additionally, developers can build messaging into their own apps and services to ensure that customers can engage with companies over websites, social channels and private in-app messaging. With…

TechBytes with Anand Janefalkar, Founder and CEO at UJET

What mobile usage trends do you see amongst Millennials and Generation Z consumers that is transforming customer support? There are a handful of support trends that we are seeing that center around Millennial and Gen Z consumers. The first is that the value being placed on experience has never been higher. In fact, 80% of customers now see their experience with a company as valuable as the actual product. The second, is not just that Millennials and Gen Z are heavy users of mobile devices, they are using channels such…

AXA Insurance Revolutionises Digital Customer Service with RingCentral Engage Digital

A Single Dashboard, Managing a 50% Month-On-Month Increase in Digital Interactions, with a 10x Increase in Case Resolution RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact centre solutions, announced that, AXA, one of the world’s largest insurance providers, is using RingCentral Engage Digital, a platform that manages every digital interaction with customers, to revolutionise its digital customer service offering. The new platform and approach has led to: A…

CGS Survey Reveals a Blend of Automation and Human Interaction Will Drive Meaningful Connections Between Customers and Brands

Over 70% of US Consumers Are Less Likely to Use a Brand If Customer Representatives Are Unavailable CGS, a global provider of business applications, enterprise learning and outsourcing services, announced findings from its 2019 CGS Customer Service Chatbots & Channels Survey. The results showed that consumers willingness to use AI as a go-to resource is waning as they struggle to have productive interactions. CGS surveyed more than 1,000 U.S. consumers to better understand their preferences around customer service…