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Ada Launches on the Genesys AppFoundry

Ada's Automated Chatbot Combines with Genesys Customer Experience Platform to Enable Enterprises to Provide Incredible 24/7 Customer Service Ada announced its leading customer service chabot is now available on the Genesys AppFoundry, a dedicated customer experience marketplace. Genesys is the global leader in omnichannel customer experience and contact center solutions that powers 25 billion of the world's best customer experiences each year. The AppFoundry allows Genesys customers from all market segments to…

Zendesk Launches Integration with WhatsApp Business Solution

Limited Access Integration Enables Seamless and Scalable Customer Service Between Businesses and Their Customers Directly on WhatsApp Zendesk, Inc. announced an integration with WhatsApp that allows businesses to manage customer service interactions and engage with customers directly on WhatsApp. The integration connects conversations between businesses and their customers on WhatsApp within Zendesk. By extending customer support capabilities to WhatsApp, businesses that use Zendesk can now reach WhatsApp’s 1.5…

Gartner Says Customer Experience Pyramid Drives Loyalty, Satisfaction and Advocacy

New Research Shows Organizations How to Discover Innovative Customer Experiences that Build Stronger Relationships Eighty one percent of customer experience (CX) leaders report they will compete mostly or entirely on CX, but less than half have established the rationale for why CX drives business outcomes, according to Gartner, Inc. The goal of CX is to meet and exceed customer expectations, but while 48 percent say their CX efforts exceed management’s expectations, just 22 percent of CX leaders report their CX efforts…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

Chatitive Enters New Intelligent Conversational Messaging Ecosystem with Rebranding and Financing

Essential Platform Services, Inc. has changed its name to Chatitive, Inc., effective from 31 July 2018. The name change reflects the company’s focus on helping businesses introduce new, dynamic company-customer interactions using conversational messaging across the mobile customer lifecycle using text messaging that consumers use every day. Chatitive has also announced a new investment from Unlock Venture Partners and existing shareholders to accelerate customer development and to continue to deepen the complexity of…

Design Systems Will Build the Future of Customer Experience

Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers to Take Their Products and Services in the Right Direction? Design Systems Might Just Be the Pied-Piper for Futuristic Customer Experience Endeavors "You‘ve got to start with the customer experience and work back toward the technology - not the other way around." -Steve Jobs An enterprise’s ability to provide optimum customer service will decide the success of…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

How Often Do You Oil Your Social Media Strategy?

What Stops Modern Marketing Teams from Oiling their Social Media Strategy Regularly Compared to Their Marketing Automation and Email Marketing Stack! Way back during my college days, I read a post somewhere on a popular social pin-up board - "If you want to sell ice-creams to your audience, start from Social Media." Today, social media strategy is more than just selling ice-creams, I am sure. Time has flown since then, and it shows in the numbers for social media popularity. YouTube is cool, Facebook is newsy, Twitter…

Five Easy Ways to Plan Your Social Media Marketing Strategy | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the five easy ways to plan your social media marketing strategy. Most marketers are investing ample time and money into formulating the right social media marketing strategy to lure customers. Research says, around 79% of the Americans using the internet are active on social media. This evidently proves that social media is now “the place to be” for brands targeting to reach out to a…

Telaria Is First Dedicated Premium Video SSP to Launch Comprehensive Fraud Prevention Solution with White Ops

Platform-Wide Guarantee of Protection Against Fraud for Premium Video Inventory Across All Screens Telaria Inc., the complete software platform to manage video advertising for premium publishers, announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Every ad request on Telaria’s VMP, across all screens and formats, will now be scanned by White Ops to prevent DSPs from…

How AI Can Be Used To Shape Your Customer Experience

AI is driving change in the contact center industry, making it a more accessible, friendly place for a customer. AI is changing the relationship companies have with their customers. ZaiLab chief product owner Catherine Collins believes that changing technology goes hand in hand with a changing customer. The time to adopt is now. ‘Contact centers are a hassle to deal with,’ says Catherine. ‘No one has the time to sit on hold while their call is transferred to the next available agent, let alone the patience to repeat their…

Shareablee Adds Instagram Performance Analytics for Stories and Video

Shareablee's Enhanced Reporting Provides Greater Insight for Digital Marketers Surfing the current wave of Instagram advertising in #martech, Shareablee has announced the expansion of its Instagram performance analytics to include several new insight metrics, including Instagram Stories and video views. With the average brand’s Instagram presence increasing 27% year-over-year through May of this year – even without taking video views into account – the need for greater insight into all formats on the platform is becoming…

Integrating AI with Social Media Marketing to Persuade Profitable Markets

Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with their brands of choice. Social media marketing companies now rely on data that are collected and analyzed to create revenue opportunities across multiple marketing…

For Retailers, the Time for Digital Migration Is Now

Technology has taken the world by storm and changed the way we do business. Businesses need to adapt to new trends and tailor their customer experiences towards a more digitally-savvy target market. According to the MIT Center for Digital Business, companies that have migrated online are 26% more profitable than their competitors. When we look at the history of retail, we see a shift in the way traditional retailers operate. The birth of online shopping and AI has impacted the way retailers communicate and sell to their…

TechBytes with Adam Prishtina, Chief Product Officer, WayBlazer

Adam Prishtina Chief Product Officer, WayBlazer If you are online, you are most likely to read as many recommendations as possible before making a purchase decision. One negative or not-so-good recommendation could overshadow all other positive ones. So, how do marketers stay on top of their recommendations engine? In a purchasing journey, shoppers are most likely to read every recommendation that is backed by the most relevant media and reviews. WayBlazer makes this journey fully-automated and driven by AI. Adam…

Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency

Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and Beringea, announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data…

Spiceworks Study Reveals Employees Spend 26 Days Per Year on Websites Unrelated to Their Job

Large Organizations Restrict the Most Internet Activity; Facebook, Snapchat and Instagram Most Commonly Blocked Social Channels Spiceworks announced the results of a new survey examining the use of web filtering in the workplace and the implications of restricting certain online properties. The results indicate among organizations that don't restrict any internet activity, most employees (58 percent) spend at least four hours per week, the equivalent of 26 workdays per year, on websites unrelated to their job. In other…

TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira

Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. We spoke to Kelly Jo Sands, EVP, Marketing Technology, Ansira to understand her thoughts on Digital transformation, attribution and the vast potential of AI/ML in advertising technology.Tell us about your role…

Brand Embassy and Talkdesk Form Partnership to Provide an Omnichannel Platform for Customer Service

This Partnership Between Brand Embassy and Talkdesk Enables Companies Globally to Scale Customer Service Operations Across Voice and Digital Channels in a Single Integrated Interface Brand Embassy, the top-rated digital customer service platform, has signed a partnership with Talkdesk, the enterprise contact center platform, to offer a joint solution for omnichannel customer service. This partnership between Brand Embassy and Talkdesk enables both large enterprises and midmarket companies globally to test, implement…

Globant Publishes Latest Book on How to Embrace Artificial Intelligence as a Catalyst for Augmented Intelligence

The Book Works to Demystify AI and Provide Strategies on How to Implement the Technology so That Organizations Can Take Full Advantage of the Opportunities It Provides Globant, a digitally native technology services company, launches its latest book, "Embracing the Power of AI." The book serves as an introduction to artificial intelligence (AI) to get readers comfortable with the principles of AI. Readers will walk away with a greater understanding of how to effectively implement AI in a way that allows them to embrace…