Interview with Doug Randall, CEO, Protagonist

"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a narrative analytics company? When I co-founded Protagonist, I didn’t really know we were building a narrative analytics company when we first started. I had been working in a boutique consulting firm after grad school on the East Coast, but became intrigued by what was happening in…

Dreamforce TechBytes with Scott Brinker, VP Platform Ecosystem, HubSpot

Scott Brinker VP Platform Ecosystem, HubSpot Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to one the foremost experts on Martech, Scott Brinker, VP Platform Ecosystem, HubSpot, to find out what brings him to Dreamforce.MTS: What are your thoughts on the consolidation in the martech vendor space over the past 7 years? Scott Brinker: The martech…

Interview with Ed Bussey, CEO, Quill

"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content production company? I began my career in the Royal Navy, followed by various security and counterterrorism roles with the UK diplomatic service. When the internet became more…

Interview with Michael Jaconi, CEO, Button

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…

TechBytes with Andrew Toner, CTO, Amplero

Andrew Toner CTO, Amplero Marketers are beginning to amplify their efforts around building optimized customer lifetime value (CLV). What was humanly impossible for marketers to achieve for the most part of the decade is now within their grasp, thanks to the proliferation of Artificial Intelligence (AI). We chatted with Andrew Toner, Chief Technology Officer at Amplero, to know how marketers could derive better ROI from their data and analytics if they are AI-enabled and not AI-driven.MTS: Why do marketers feel that they…

As Mobile Devices and Software Upgrades Make Their Launch, AI and Predictive Analytics Provide A Helping Hand

The recent mobile device launch of the Galaxy Note 8 and Apple’s software update of the iOS 11 for iPhones and iPads have mobile users excited to see what features will benefit them in their tech-savvy lifestyles. As these new tech devices and features roll in, so does the frustration of troubleshooting and other concerns. When Apple released the new iOS 11 software update, there were already millions of downloads by users within minutes of the drop. Aside from the iPhones small feature upgrades, there where no major…

Employee or robot?

5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook deactivated a chatbot project, as the bots had developed their own language to communicate with each other, making them redundant to the human employees ‘in charge’. This is an extreme example though. There are many practical A.I. applications that can support the day-to-day running of…

Civic Partners With Sensay To Protect Knowledge Worker Reputation Through Verified Identity Service

Civic Will Enable Verified Profiles And Identity Layer Across The SENSE Network For Knowledge Workers Who Represent Themselves As Verified Professionals Sensay, a Los Angeles-based tech company specializing in building distributed messaging systems using AI, chatbots and conversation analysis with a public sale of its token SENSE, announced it will partner with Civic to ensure that their user knowledge workers' reputation will be protected by Civic's best-in-breed technology for identity and verification as they come…

European Startup iAdvize Raises 32 Million Euros to Accelerate International Growth and Innovation

Investment In A Wealth Of Talent Across The Uk And Europe, R&D For Growth Of Unique Expert Community And Funding For The First North American Office. iAdvize, the European leader in conversational marketing, announced €32 million euros of series C funding with participation from Idinvest Partners, Bpifrance via Large Venture, the fund dedicated to innovating and hyper-growth companies, and Quadrille Capital. The new funding will enable the company to: Reinforce its European leader status by investing in its…

BMC Announces Cognitive Service Management with AI, Machine Learning, and Predictive Capabilities

New Offering Built With IBM Watson Technology Optimizes Service Management Experience In Multi-Cloud Environments For Employees, Agents, And Developers BMC announced a partnership to seamlessly integrate AI technologies from IBM Watson, a leading AI platform for business, into BMC's leading IT Service Management solutions for the digital enterprise. IBM Watson Conversation and Discovery capabilities enable service management teams to deliver a better service experience to employees across multi-cloud environments,…

MIT Technology Review Study: Iconic Firms Embrace AI and CX Technologies Without Compromising on human capital investments

Iconic Firms Place A High Value On Human Capital Investment, And Are Keen To Strike The Right Balance Between Human And Automated Customer Channels The MIT Technology Review has unveiled a report of its latest global survey on how AI and Customer Experience (CX) technologies are fueling iconic brands to take customer satisfaction to an all-new level without cutting down on investments in human capital. The report titled, “Getting to Iconic: How world-leading brands balance talent and technology for CX excellence” reveals…

50-50 Familiarity with AI Causes People To Be Cynical, says Report

In A Recent Syzygy Report, 79% Of Americans Believe The Use Of AI In Marketing Should Be Regulated By A “Blade Runner” Rule As Blade Runner 2049 hits movie theatres, new research by SYZYGY  (a WPP digital agency group) shows that concerns about artificial intelligence (AI) are top of mind for American consumers. Research titled “Sex, Lies and A.I.” from SYZYGY reveals that 79% of Americans believe a new “Blade Runner rule” is needed to make it illegal for AI applications such as social media bots, chatbots, and virtual…

TechBytes with Steve Murphy, CIO, 3Cinteractive

Steve Murphy CIO, 3Cinteractive Modern marketers have shown an appetite for leveraging mobile marketing platforms to drive interactions with customers. These interactions are based on the analysis of consumers’ preferences on how they would like to communicate with brands. Chatbots and intelligent assistants have created a flourishing opportunity for marketers to influence consumer loyalty and improve experience across mobile marketing campaigns. To understand how brands can leverage mobile marketing to better customer…

Oracle President Thomas Kurian Highlights Oracle’s Cloud Innovation at Oracle OpenWorld 2017

Demonstrates Cutting-edge Developments Across Oracle's Next-generation Cloud Platform, Including IaaS, PaaS, SaaS and DaaS Enhancements Thomas Kurian,  President of Product Development, Oracle, showcased game-changing new services and enhancements across the Oracle Cloud Platform. Providing customers a unique advantage, Oracle is the only cloud provider to deliver a complete cloud portfolio, spanning IaaS, PaaS, SaaS, and Data as a Service (DaaS). With deep product knowledge, integration, machine learning and…

Merchants Increase Online Sales Revenue Using Ecomchain’s Artificial Intelligence Features

Retailers around the globe have been in a mode of constant innovation, but are challenged by many other electronic commerce competitors who have shown excellent results using various online solutions. Many of these online stores have been using Artificial intelligence (AI) to gauge the shoppers' demand, interests to enhance the shopping experience and make them a repeat shopper. However there are very few eCommerce tools or platforms to launch AI features for an online store(s). Increase online sales revenue…

Interview with Beerud Sheth, Co-Founder and CEO, Gupshup

"The messaging industry continues to evolve from Telecom messaging to IP based messaging. Chatbots enable the development of rich conversation experiences across any messaging channel. The two are very complementary." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to co-found an intelligent chatbot company? I am the co-founder and CEO of Gupshup. Many years ago, we saw the emergence of messaging as a platform for advanced services, not just a tool for person-to-person…

Bluewolf’s The State of Salesforce Report Reveals 77 Percent of Companies Using AI Expect to Increase Investment Over Next 12 Months

Annual Report Finds Early Adopter Confidence In Ai Drives Superior Customer Experiences And Business Impact Global consulting agency Bluewolf, an IBM Company, has released its sixth-annual The State of Salesforce report that uncovers insights and emerging trends from Sales, Service, Marketing and IT professionals who use Salesforce, the world's #1 CRM platform. Based on insights from more than 1,800 Salesforce customers worldwide, the report found that companies are encouraged by the results of early artificial…

TechBytes with Rick Kelly, VP, Products, FUEL CYCLE

Rick Kelly VP, Products, Fuel Cycle Fuel Cycle is a customer data platform that aims to solve the problems using customer intelligence. We spoke to Rick Kelly, VP Products,  Fuel Cycle to understand how companies could leverage customer data and intelligence to drive their marketing efforts.MTS: Tell us about your role at Fuel Cycle and the technology you use to communicate with your team? Rick Kelly: I’m the Vice President of Products at Fuel Cycle. It’s an exciting role that allows me to work across the entire…

Interview with Caroline Klatt, Co-Founder, Headliner

"When you know exactly what customers want, you can market it to them. In chat, the customer is telling us exactly what they need, so we can translate that back in actionable, shoppable content." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an app personalization firm? I am the Founder and CEO of Headliner Labs, which develops chatbot and mobile messaging technology for leading brands and organizations in retail. I spent years working in retail – as a…

TechBytes with Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social

Andrew Caravella VP, Strategy & Brand Engagement, Sprout Social  Speaking at Dmexco 2017 on Wednesday, Marc Pritchard, Chief Brand Officer, P&G, said it was high-time brands start investing in adtech for brand safety, transparency, and ad viewing. We spoke to Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social, to understand how the adoption of bots in social media can also result in the success of marketing automation platform.MTS: Tell us about your role at Sprout Social and the team you work…