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Relational Junction Provides Instant Data Warehouses for SAP SaaS and On-Premise Applications

Relational Junction Releases Support for SAP HANA, Allowing SAP Customers to Create Instant Data Warehouses From SAP's Supported Database Platforms Sesame Software, the innovative leader in Enterprise Data Management, announced the support of  SAP HANA databases, enabling the creation and ongoing replication to an instant data warehouse for SAP Applications on Oracle, SQL Server, and now SAP's own HANA database. HANA is SAP's own in-memory relational database system. It is designed for both transactional and reporting…

365 Connect Assists Customers in Implementing Social Distancing With Digital Solutions in the Wake of COVID-19

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced the company is offering its messaging system at no additional costs to its customers. The platform enables the exchange of real-time text and email messages with prospects and residents to assist property managers in implementing social distancing in the wake of COVID-19. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders While the…

MaritzCX, An InMoment Company, Named an Employee Experience Management Platform Leader by Independent Research Firm

Recognized for Advanced Data Transformation capabilities and Ease of Use by customers MaritzCX, now an InMoment company, is pleased to announce its solution for Employee Experience (EX) Management was named a “Leader” in The Forrester New Wave: Employee EX Management Platforms For Large Enterprises, Q1 2020 Report. Forrester analysts recognized the company’s EX solution as being a mature EX offering with strong trend analysis capabilities and the ability to make useful recommendations. The report stated, “The solution…

RevTrax Waves Fees to Provide Free Data Services to Brands Impacted by the Worsening COVID-19 Situation

Offer Management Market Leader Launches Initiative in Support of Industries Struggling in the Face of the Coronavirus Outbreak RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced its plan to contribute to the fight against COVID-19 and the significant impact on retailers, travel and hospitality brands. RevTrax’s data services technology…

ViralGains’ New VoiceAlike Technology Brings the Voice of the Customer into Advertising at Massive Scale

Marketers drive 2-4x better advertising results using artificial intelligence to predict where customers are in their journey with a brand ViralGains, the leader in intelligent ad journey orchestration, announced the launch of its VoiceAlike artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements. A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys…

SaaS Platform Schedulicity Waives All Fees to Assist Small Businesses

Online scheduling platform, Schedulicity, announced Sunday that it will waive all fees for existing and new businesses for the next three months. The company, which provides online appointment booking and class scheduling, launched the initiative to support service-based businesses that are struggling in the face of the COVID-19 outbreak. As a SaaS platform that offers business tools for hairstylists, barbers, yoga instructors, and fitness studios, as well as massage therapists, facialists, and nail artists, Schedulicity…

Bringing the Heat: How Independents Compete With Legacy Agencies Through Data and Analytics

In today’s highly segmented and overly saturated market, creativity and innovation are critical in driving success for brands, and the advertising experts that help guide their efforts can ultimately make or break the bottom line. This kind of expertise has been especially important when it comes to collecting, understanding, and actioning against the exorbitant amount of consumer data available, which continues to overwhelm many marketers lacking the right tools. Holding and big-name agencies and consulting firms at one…

Dataiku 7 Brings Deeper Collaboration and More Granular Explainability to Enterprise AI

The latest version of Dataiku expands features for statisticians and data scientists plus adds individual prediction explanations for all Dataiku, the leading Enterprise AI and machine learning platform, announced the release of Dataiku 7, bringing deeper integration for technical data professionals to work on machine learning project development and row-level explainability for white-box AI. Additional feature highlights with this latest release include Kubernetes-powered web apps to expand on the capabilities introduced…

Snowflake Announces Adobe Integration to Empower Marketers with Scalable Data Insights

Joint customers can now analyze data from Adobe Campaign on Snowflake’s integrated cloud data platform Snowflake, the cloud data platform, today announced a new Federated Data Access (FDA) connector integration with Adobe Campaign, part of Adobe Experience Cloud, to empower marketers with a scalable platform for achieving deeper data insights. The integration enables Adobe Campaign users to extend their data into Snowflake to leverage the benefits of a single, integrated data platform for powerful marketing campaign data…

What Matters With Intent Data

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey. Account Match Rates Today’s B2B buyers don’t want to fill out forms or contact sales when they’re searching for a new product. According to Forrester, 62% of…

Ada Closes $44 Million Series B Led by Accel to Further AI in Customer Service

Automated customer service platform moves into the next era, reducing costs and boosting customer satisfaction for leading companies globally Ada, the leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Ada helps business leaders such as AirAsia, Mailchimp, Shopify, Telus, Upwork and Zoom reduce costs and increase satisfaction…

Terminus Expands Account-Based Platform with New Web Personalization Capabilities and Enhancements to Account Data Management

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

MSIGHTS Grows Platform Applications To Streamline Marketing Operations

MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management. “With long-standing client relationships, MSIGHTS has evolved from…

Infogroup Moves Its Papillion, NE Data Operation and Tele-research Center to a Virtual Workplace over the Weekend

Company had prepped for remote work; closed all North American offices before government-mandated closures Having moved all of its teams, including its Papillion, NE-based data operations and compilation team, to a virtual workplace over the weekend, Infogroup continues to serve its clients fully, the company announced. Committed to the well-being of its employees and to providing uninterrupted service to its clients and partners, Infogroup had been preparing for two weeks for the potential closure of its North America…

Beyond the Data Label: The Next Phase of Data Assessment

Data-driven Marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus, more efficient advertising when reaching these segments. While this remains the central concept, difficulties abound, including the fact that data sellers aren’t always aligned with marketer goals, and marketers aren’t always sure about what they’re buying. This past summer, the IAB Tech Lab launched a much-needed transparency initiative in the form of its Data Transparency…

iPost Announces First-Ever In-Platform Email Integration with Campaign-Genius

Marketers can now build emails with dynamic content from Campaign-Genius within the iPost email marketing platform iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service provider (ESP) to offer user access to Campaign-Genius directly through its platform. iPost users now have dynamic-content tools and millions of visual resources to use when…

Razberi Technologies Extends Its Intelligent Video Surveillance Platform

New enterprise video appliances for recording, management, and analytics applications Razberi Technologies is announcing significant advances to its video surveillance platform, with a new lineup of enterprise video servers. The Company will provide an overview of the new products via webinars from March 18 to March 20, 2020. Razberi Technologies is announcing significant advances to its video surveillance platform with new managed services software & a new lineup of enterprise video servers. Register NOW for…

Information Builders Omni-HealthData Leveraging Data and Analytics to Understand Social Determinants of Health

Healthcare Information Management Platform Harmonizes Integration, Analysis, and Visualization of Health Information Information Builders Inc. (IBI), the leading data and analytics company, announced new capabilities with its healthcare information management platform, Omni-HealthData, that enable better understanding and use of social determinants of health (SDOH) in providing quality patient care and integrated services. Omni-HealthData brings together clinical and SDOH data within a geospatial context that helps…

SiteLock Partners with Aruba to Enhance Security for Its Customers

SiteLock's Patchman solution selected by top European hosting provider to offer a safer, cleaner hosting environment for its customers SiteLock, a global leader in cybersecurity solutions for small businesses, announced its partnership with Aruba S.p.A, the largest Italian hosting provider in European markets, including France, U.K., Germany, Poland, Hungary, Czech Republic, and Slovakia. Through this partnership, Aruba will leverage SiteLock's Patchman solution in over 700,000 websites to create a safer, cleaner hosting…

Demandbase Expands Industry-Leading ABM Platform

New solutions empower B2B Marketers to take control of data and programs Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies - Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive…