Brighteye Applauded by Frost & Sullivan for Enabling Customers to Optimize Their Manufacturing Processes with Its Advanced MOMS

Brighteye's tailored solutions and modular architecture ensure that clients receive solutions suited to their unique needs Based on its recent analysis of the European market for manufacturing operations management software (MOMS) for the food and beverage industry, Frost & Sullivan recognizes Brighteye with the 2020 Europe Customer Value Leadership Award for helping customers substantially improve their manufacturing operations. While rapidly expanding its commercial activities beyond Belgium to Spain, France,…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- The Conclusion

Dear readers, this is the concluding part of our Data Privacy Day coverage. We spoke to 50+ data privacy leaders, CEOs, CMOs, and research analysts to gather information about data privacy trends. Our concluding chapter on Data Privacy Data includes insights from-- Adam Solomon, CMO of Lotame Chris Babel, CEO, TrustArc Todd Tran, Chief Strategy Officer lo for Teads Vaibhav Arya, CEO of Media.net Chris Mullaney, Data Protection Officer, UJET Alex Igelsböck, CEO, Adverity Kirit Basu, Head of Product…

Walk-Through Data Emerges as Critical Marketing Metric

Walk-Through marketing platform sees more than 8.6 million in 2019 Zenreach, creator of the Walk-Through Rate, announced that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure the success of their digital marketing based on actual in-store visits rather than relying on traditional online…

New Gen Z Data Brings Businesses a Critical Question: What’s Your Plan Z?

EY research uncovers five distinct Gen Z segments that employers and business leaders need to know Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost talent and customers. As Gen Z, the generation of those born between 1997 and 2007, begins to enter the workforce and flex its newfound spending power, connecting with them is critical. To do so, it is important to identify and acknowledge the differences within the generation — something many employers and…

PC Matic Announces User-Data Integrity Initiative

PC Matic, the world's only 100% American-made antivirus software, reaffirmed its commitment to user-data security and announced an initiative aimed at protecting user-data collected by the company's suite of cybersecurity products PC Matic, the world's only 100% American-made antivirus software, announced a new initiative aimed at protecting user-data collected by the company's suite of cybersecurity products. Marketing Technology News: PostcardMania Now Integrated with Zapier, Launches Trigger-Based Direct Mail to Users…

Latest Vision Critical Sparq Customer Insights Platform Helps Brands Excel in Customer Trust

Vision Critical, a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data and insights, today released its Sparq® Winter ‘20 platform update. The latest release of Sparq makes it easier for brands to have meaningful, transparent interactions with their customers. Available to all customers today, Sparq’s newest release includes integral features that give customers more control over their data. New Sensitive Data controls, the Power User Role and the Sensitive…

mParticle Launches New Features to Help Brands Create ‘Data Flywheel’

New Features for Seamless Data Quality Management, and Transformation to Serve as a Foundation for Improved Customer Experience and Better Insights mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced significant product enhancements to its Data Master product to help increase data trust and quality throughout the pipeline, and across teams. Additionally, mParticle announced the early access to Calculated Attributes, a data transformation feature that allows companies to…

ON24 Rapidly Accelerates Growth as It Becomes Marketers’ Go-to Digital Experience Platform

Company has best quarter ever as marketers transform their revenue growth strategies with ON24's data-rich digital experiences Marketing is evolving from transactional outbound tactics into holistic, audience-first experiences -- in fact, SiriusDecisions finds that audience-centricity is the number one factor for successful B2B marketing. That's why more and more businesses are turning to ON24 to transform their marketing strategy through data-rich webinars and content experiences that create engagement, deliver data, find…

UJET Furthers Its Commitment to Securing Its Customers Through Its Latest Data Protection and Privacy Certifications

Enhances its enterprise-grade security with multiple global and industry-specific security and privacy standards and regulations UJET Inc., a leading provider of customer support communications and solutions, announced the completion of its latest round of data protection and privacy certifications. In the final quarter of 2019 and the beginning of 2020, UJET furthered its commitment to securing its customers’ data throughout the communication cycle by achieving numerous security and privacy regulations such as SOC 1 Type…

8×8 Contact Center Adds Secure Payment Process and Quality Management Capabilities, Wins CUSTOMER Magazine 2019 Customer Experience…

8x8, Inc., a leading integrated cloud communications platform, announced new capabilities for its 8x8 Contact Center solution as well as recognition from TMC, a global, integrated media company, which named 8x8 Contact Center as a 2019 Customer Experience Innovation Award winner, presented by TMC’s CUSTOMER magazine. With 8x8 Contact Center, companies can significantly boost agent engagement, collaboration, and productivity. The Winter ‘20 Release delivers new features and capabilities to further help companies, including…

HubSpot Recognized as a 2020 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Gartner Peer Insights Customers' Choice distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing, and/or using the product or service HubSpot, a leading growth platform, announced that it has been named a 2020 Gartner Peer Insights Customers' Choice for CRM Lead Management. Gartner defines CRM lead management applications by their ability to facilitate a business's inbound and outbound customer acquisition, online and offline. This is the third time that…

True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…

4C Recognized as a Gartner Peer Insights Customers’ Choice for Ad Tech

Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback 4C, a global data science and marketing technology company, today announced that it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes…

Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs

Leader in Revenue Intelligence and Leader in B2B Sales Come Together to Help Customers Succeed Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices. As a global award-winning leader, Sandler is focused on helping its…

Frontify Raises $22.3 Million Led by EQT Ventures to Accelerate Growth and Development of Brand Management Platform

Swiss-Based SaaS Company Poised to Take Brand Management to the Next Level, With Its Must-Have Business Software for Global Brands of All Sizes, Focusing on an Expansion of Its Digital Brand Management Solutions for Teams Brand management platform Frontify has raised a $22.3 million Series B funding round led by the EQT Ventures fund (“EQT Ventures”) with participation from existing investors, including Blossom Capital, Datartis Ventures and Thomas Dübendorfer, Tenderloin Ventures, and Myke Näf. The funding will be used for…

SOPHOLA, Inc Brings AdScale Enterprise Digital Ad Optimisation Platform to Thailand Through Partnership with Primal

SOPHOLA, Inc. and Primal Are Delighted to Announce That They Today Entered Into an Agreement to Bring the Ad Optimisation Platform AdScale to the Thai Market. Primal, a Leading Digital Agency, Is the First in Thailand to Use AdScale to Optimise Client Accounts SOPHOLA, Inc. and Primal are delighted to announce that they entered into an agreement to bring the ad optimisation platform AdScale to the Thai market. Primal, a leading digital agency, is the first in Thailand to use AdScale to optimise client accounts. The…

Xignite Now Available in AWS Data Exchange

Provides Easy Access to End-of-Day and Historical Stock Price Data Xignite, Inc. announced their financial data APIs  are now available in AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. Xignite is providing AWS Data Exchange customers with end-of-day and historical equities and ETFs trading on North American exchanges: In addition to closing prices, the data includes open, high, low, volume, and…

Directly Promotes Mike DE La Cruz to CEO, Announces Record Growth of Customer Experience Automation Platform

Directly, a leader in customer experience automation, announced the appointment of Mike de la Cruz to CEO. De la Cruz will continue the expansion of Directly’s industry leading platform, which simplifies the complex task of making AI and virtual agents work. AI is rapidly transforming the “back-office,” automating business processes like order-to-cash and procure-to-pay. However, AI is struggling in the “front office”, where virtual agents misunderstand customer needs and fail to provide helpful responses and automated…

Meredith Corporation And US Farmers & Ranchers Alliance Partner To Launch Content Platform

New Digital Content Initiative Leverages Real-Time Data to Explore Trends and Topics Critical to the Food & Agricultural Value Chain and Consumers Nationwide Meredith Corporation, the leading media and marketing company reaching more than 180 million American consumers, in partnership with U.S. Farmers & Ranchers Alliance (USFRA), announced the launch of a new dedicated content platform covering real-time trends and topics important to the entire food and agriculture ecosystem and consumers nationwide this spring…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…