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FrontRunner Technologies Serves up First-Ever Binaural DOOH Campaign with Campari Canada

FrontRunner Technologies, the retail renaissance leader and innovative martech company, launched an enticing and immersive digital-out-of-home (DOOH) campaign with Campari Canada, refreshing the image of the company’s iconic, two-century-old brand, Grand Marnier. The binaural campaign is the first of its kind in DOOH tech, inviting consumers to explore and experience the French liqueur’s versatility in modern cocktails through both video and sound. Operating in two eye-catching and interactive FrontRunner WindowFront…

Serviceaide Introduces Voice Recognition to Its Multi-Channel, AI-Powered Luma Virtual Agent for Service Management

Voice Extends the Power of Luma Virtual Agent to Seamlessly Engage End-Users and Customers Across Their Channels of Choice to Deliver Automated 24×7 Service and Support Serviceaide, Inc., a global provider of enterprise service management solutions, announced Luma IVR, a new interactive voice recognition capability that allows companies to turn their PBX or IVR systems into intelligent virtual agents that simplify and automate the resolution of service requests from customers and enterprise end-users. Luma IVR extends…

New Rakuten Marketing Research Reveals APAC Consumer Intentions Ahead of the Holidays

Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the planned spending habits of consumers ahead of this year’s holiday season. The research surveyed 2000 consumers across four key APAC markets including Australia, South Korea, China and Singapore with the findings revealing a number of key trends that will help marketers plan for this holiday season. Consumers are officially in holiday shopping mode. When asked to describe their…

Onapsis Ranked Number 310 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500

Company Attributes 331% Revenue Growth to Demand for Solutions That Automate Compliance and Cybersecurity Protection of Business-Critical Applications Onapsis, the leader in business application protection, announced it was named to the Deloitte Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Onapsis ranked 310 based on 331% revenue growth between 2015 and 2018. The company’s strong growth is…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Digital Media Solutions Acquires Insurtech Company UE.co

Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's…

QuickBooks Brings AI-Driven Innovations to Small Businesses

Advancements in AI Can Level the Playing Field for Small Business, Helping to Improve Overall Survival Rates Worldwide Intuit Inc. announced new product innovations designed to leverage the latest in artificial intelligence (AI), bringing technology typically reserved for the world’s biggest companies directly to small businesses. Being part of QuickBooks now means being part of the growth of one of the most advanced AI-driven, expert small business financial platforms in the world, giving small businesses the advantage…

TechBytes with Sylvain Grande, SVP, Product at Shutterstock

Could you tell us about your role and the team/technology you handle at Shutterstock? I’m the SVP of Product and UX at Shutterstock. I oversee the company's product and user experience/product design functions with a focus on enhancing the customer experience across all of our products and customer channels. What is the idea behind launching ‘Smart Brief’?  After analyzing hundreds of briefs and client interviews, the Smart Brief was designed to simplify the briefing process and increase the quality of briefs by…

Toshiba Partners with Docufree Corporation

Alliance Outfits Toshiba Resellers and Customers with Document Conversion Services Toshiba America Business Solutions announces its partnership with Atlanta-based Docufree Corporation, a recognized leader in enterprise information management and business process services. The alliance provides Toshiba's direct and independent resellers, and clients across the United States with Docufree’s document and data capture services. “Organizations continue to become more and more document-centric and the sheer volume of data from…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

Adswerve Expands Team with Two New Appointments

Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics Services Adswerve, a leading Google Marketing Platform Consultancy and Partner, announced that it has added two new directors to its team. The former Google executives, Lucinda Nieto and Peter Crofut, extend the company’s domain expertise, service and support for Google Marketing and Cloud solutions and services. Adswerve Expands Team with Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics…

Neustar Partners with Tatango

Neustar Carrier Data Strengthens Deliverability for Text Message Marketing Services Neustar, Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text message marketing software, to improve the deliverability of their client’s text messages. “Neustar customer identity solutions will, among other things, enable us to dramatically improve the deliverability of our clients’ text messages, making absolutely certain that messages are reaching…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…

Bounteous Launches AI-Driven Personalization with Acquia

Introducing a Data-Driven Approach to Power Deeper Personalization at Scale to Optimize Digital Marketing ROI Bounteous announced it is collaborating with digital experience company Acquia to deliver personalization at scale. This new offering will create truly connected and individualized experiences with customers to increase loyalty and conversion. New @Bounteous and @Acquia collaboration to deliver personalization at scale through #artificialintelligence The solution leverages artificial intelligence to help…

Top 5 Best Patient Satisfaction Tools for Healthcare and Clinics

The importance of customer satisfaction is undeniable in every industry with no exception to Healthcare. The lethargic assumption that a patient is only seeking appropriate treatment is not the standard approach anymore. Today, patient satisfaction and patient-centric services have become significant parameters for measuring success in the Healthcare industry. The greater than ever use of patient survey and organized feedback systems by hospitals and clinics clearly indicate the significance of patient satisfaction in the…

GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency

A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, launches a world first insights capability for International media, TV Reach & Frequency. Media planners, rejoice! GlobalWebIndex introduces world first insights capability for planning, activating and measuring international TV campaigns to target micro-audiences. For media planners, this presents the capability to plan TV…

Teikametrics Appoints Srini Guddanti to Accelerate Growth in Amazon Advertising Ecosystem

Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has hired Srini Guddanti, a veteran Amazon executive who helped grow the retail site’s digital advertising operations into a $10+ billion business, as its new chief product officer (CPO). Throughout his 14-year tenure at Amazon, Guddanti held leadership roles across every crucial function of the company’s ecommerce ecosystem, from retail finance, to Amazon Prime, to Fulfillment…

MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink

Following the launch of SOURCE by MediaMath, acclaimed independent programmatic company for marketers, MediaMath, announced a partnership with LiveRamp® , the trusted platform that makes data accessible and meaningful. LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure through SOURCE, providing marketers a best in class experience for targeting and measurement. The partnership is a significant leap forward in forging a truly accountable and addressable ecosystem. “Our clients and…

Symphony and Tencent Announce Partnership to Integrate WeChat With Symphony’s Collaboration Community

The partnership enables communication between Weixin users and Regulated Professionals using Symphony’s Secure, Compliant Platform Symphony – the leading provider of secure cloud collaboration for global markets – announced a partnership with Tencent to connect Symphony’s community of 450,000 global markets professionals with the Weixin platform (known as WeChat outside mainland China). This integration is the first of its kind and enables two major global communities to connect and conduct business via their favorite…

Contentful Appoints New CEO

Steve Sloan will guide the Headless CMS market leader’s sustained, rapid global expansion Contentful, the leading enterprise headless CMS, announced the appointment of Steve Sloan as Chief Executive Officer. Sloan joins Contentful to guide its sustained exponential growth at scale, which has seen enterprise revenue double each year over the past three years. Sloan has extensive experience as a product, marketing and technology leader in market-leading, high-growth enterprise SaaS organizations. He was most recently Chief…