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Equinix to Offer Enhanced Cloud Connectivity with Amazon Web Services

Faster Connection Capacities Help Accelerate Enterprise Cloud Transformations Equinix, Inc., the global interconnection and data center company, announced it is strengthening its relationship with Amazon Web Services (AWS) to offer enhanced cloud connectivity that helps enterprises accelerate their journey to AWS via a private cloud network onramp. Building upon its existing collaboration to offer private and secure connectivity with AWS Direct Connect, Equinix is participating in the launch of the new AWS Direct…

TechBytes with Stephen Cox, VP and Chief Security Architect at SecureAuth

Tell us about your role and the team/technology you handle at SecureAuth. I serve in a multifaceted role across Engineering, Marketing, Public Relations, and Sales. I have architected and developed solutions for SecureAuth’s Product Engineering department. I serve as a Subject Matter Expert and Content Developer for Marketing as well as being a spokesperson for the company. I often help the Sales department in terms of solutions architecture and high-level discussions with prospects. How did you arrive at SecureAuth? I…

Quadrant Audiences Launches Offering Highly-Targeted Audience Insights in Asia Pacific

Incorporating Foursquare’s Places Database, Quadrant Audiences to Allow Advertisers to Communicate the Right Message to the Right Person at the Right Time, with Highly Targeted and Personalised Ad Campaigns Quadrant Audiences Can Be Accessed Through Lotame, the Trade Desk, Google Marketing Platform and Other Leading DMPs and DSPs Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic location data and intelligence, announces the launch of Quadrant Audiences. Quadrant…

MarTech Interview with Henry Iversen, CCO and Co-Founder at Boost.ai

"Great customer service means being where your customers are and being available when they need you." Tell us about your role and journey into Technology. What inspired you to start Boost.ai? As Chief Commercial Officer, my role is to help companies identify how they can create real ROI with conversational Artificial Intelligence. When my Co-Founders and I started Boost.ai in 2016, we saw a clear gap in the market for artificially intelligent virtual agents that could increase experience and satisfaction for customers, not…

Sprint’s Best-in-Class BYOD Communication and Administration Solution Acknowledged by Frost & Sullivan

Sprint Multiline Is a Carrier-Agnostic Platform That Prioritizes Both Ease of Use and Ease of Administration for Businesses of All Sizes Based on its recent analysis of the North American enterprise bring-your-own-device (BYOD) solutions market, Frost & Sullivan recognizes Sprint with the 2019 North American Product Leadership Award for its Sprint MultiLine solution. The platform's ease of use and high-value integrations meets the needs of both the worker and the organization. Its carrier-agnostic, enterprise-grade…

Whetstone Technologies Announces SoniBridge – Enabling Mobile Marketing for Voice Assistants

Whetstone Technologies announces the general availability of the SoniBridge platform, spanning the gap between voice assistants and mobile marketing via text messaging.  The company will be demonstrating their patent-pending, voice-first technology at the 2019 VOICE Summit in Newark, NJ from July 22-25. "We developed the SoniBridge platform to close the customer engagement loop while delivering a frictionless, beneficial user experience.  Our technology enables clients to increase offer redemption and lead generation…

Why Quizzes Reign Supreme in E-Commerce’s Battle for Eyeballs

Your instincts are right: attention spans are getting shorter and e-commerce competition is getting fiercer. This makes getting and keeping customer attention in this industry all the more important - and all the more elusive. There is simply so much information out there vying for customer attention that creative, entertaining and ultimately engaging mediums are the only way to ensure customers come back for more. This is the role that online quizzes play for the UK consumer choice body Which?, who leverage them to…

Mono Solutions Joins Bauer Media Group to Strengthen SME Marketing Services Across the Globe

Leading white label small business Software-as-a-Service (SaaS) platform provider Mono Solutions joins Bauer Media Group. Bauer Media Group is a leading multi-business portfolio company with a strong focus on media and online services. The deal closed on Thursday, 18 July 2019. Together, Mono and Bauer will put more muscle and acceleration behind a shared product vision of data-driven and intelligent marketing solutions to drive SME success. Mono has been looking for a way to accelerate…

Paysafe Announces YouTube Partnership

YouTube Premium customers can now pay with paysafecard, enabling millions of additional consumers to sign up to the enhanced content service Paysafe Group (Paysafe), a leading global payments provider, has collaborated with the world’s biggest video streaming platform YouTube. The partnership will see YouTube add the popular online prepaid solution, paysafecard, as an alternative payment method for YouTube Premium in France, Germany, Spain and the UK. With the addition of paysafecard as an easy and safe online cash payment…

OpenText Automates Invoicing for Rosneft Deutschland

Oil Refiner Expands Operations with OpenText Business Network OpenText, a global leader in Enterprise Information Management (EIM), announced Rosneft Deutschland GmbH, Germany's third largest crude oil refiner and a major wholesaler of petroleum products, has deployed OpenText Business Network solutions to help accelerate invoicing automation. OpenText™ B2B Managed Services and OpenText Active Invoices with Compliance enable Rosneft Deutschland to more quickly onboard and deliver electronic invoices to customers in…

GumGum Sports: Women’s World Cup Unused In-Stadia Space Could Have Netted Sponsor $1 Million Per Match Value

Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value Using its unique computer-vision platform, GumGum Sports analyzed three U.S. Women’s National Team matches at the recent World Cup, measuring sponsorship media value for all in-stadia sponsor logo placements appearing across traditional broadcast (television) and social media. The result was surprising: A non-sold area with no sponsor logo present –…

Roundtable Series: The Benefits of AI for Retail Operations

AI is becoming a key driver for Retail Operations. According to Gartner's survey, AI for Retail Operations would significantly transform product development and selection, planning, buying, and demand forecasting. Today, retailers are focusing on automation and customer-centricity using AI. What's working with retailers using AI? The retailers have a huge advantage of having access to a vast amount of customer data and in-depth analytics driving shopper's behavior across various retail channels, including physical stores…

V-Click Technology Officially Launched

Technology-driven marketing solutions for Southeast Asian companies to target and capture China’s lucrative consumer market V-Click Technology (“V-Click”), the joint venture formed between VGI Global Media Plc, Thailand’s number one online to offline (O2O) solutions provider across advertising, payment and logistics platforms and iClick Interactive Asia Group Limited, (“iClick”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, is officially launched. The suite of…

Why Measurement Matters to Influencers Now More Than Ever

We all know that social media is about influencing and being influenced, but how much is it about trusting and being trusted? According to research from media agency UM, only eight percent of people trust what they read online, and only four percent trust influencers. This data doesn’t change the fact that word-of-mouth is still the most effective form of Marketing. However, amid accusations of follower and engagement fraud, failure to disclose brand sponsorships, and various high-profile influencer scandals, it’s not…

An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising – Cost Per Engagement (CPE) Model

CPE Advertising Model with No Upfront Cost, Allows Brands to Pay Based on Customer Engagement, Moving OOH Industry Beyond Just Branding AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of planning, buying, executing and measuring out of home (OOH) advertising campaigns anywhere in the US, announced the immediate availability of its new Performance Based Marketing service. Lending from the CPE model in digital advertising, this hassle free, no upfront payment model by AdQuick…

A SWOT Analysis Template is Crucial to Understanding the Business Better | SpendEdge Lists Key Steps to Consider While Developing a SWOT…

SpendEdge, a leading provider of category market intelligence solutions, has announced the completion of their latest article on the key steps to consider while conducting SWOT analysis for ecommerce companies. Competing on the global level is the need of the hour for ecommerce businesses. They are required to identify opportunities and compare their businesses against both online sellers and brick-and-mortar retailers. With the aid of a SWOT analysis template, companies can analyze their position in the industry,…

MarTech Interview with Brad Agens, Founder at Glocally

"As visual recognition improves and offers more relevant results, AI will be able to identify better content creators for brands to partner with." How exciting is the current Social Content ecosystem today? Exciting is an understatement. There are literally changes and enhancements happening on a daily basis. These changes are not only happening within the big platforms like Facebook, Snap, WhatsApp, and Pinterest, they are happening on the consumer front as well. I can’t think of a better time to be in space. That said,…

Collabra Technology Launches FlashCards Innovative Social Media Videos for Real Estate Marketing

Collabra Technology, the leading digital marketing platform for the real estate industry, announces the introduction of FlashCards instant property videos for compelling social media marketing, launched under the company's TourFactory brand. FlashCards automatically turn listing photos into eye-catching, looping videos optimized for the unique formats preferred by Facebook, Twitter, Instagram, WhatsApp and WeChat. The TourFactory system personalizes each video with property details, list price, agent photo and contact…

New Strategy Book Reveals How to Respond to the Trade Wars and Digital Age Disruptions

Strategy Expert Cissoko Mamady Shows Firms How to Win in Times of Brexit, China-US Trade Wars, digital Platforms, Health Care, and Fintechs Disruptions Hundreds of books have been written about strategy, disruption, digital transformation and agility. Yet businesses are being disrupted like never before. Right now there is comprehensive and practical book, "Strategy in the Digital Age: How to Disrupt or Respond to Disruptors" that demonstrates how to win in the new digital environment where trade wars, Brexit, Fintech,…

Vitagene Intends to Acquire In-Video Impressions, to Accelerate the Delivery of Personalized Health and Wellness Products

A leader in curating recent and relevant audiences in the health space, In-Video Impressions will help Vitagene accelerate growth Vitagene, the leading platform for personalized health products, announced its intention to acquire In-Video Impressions, an audience targeting, digital advertising, and customer acquisition company. In-Video's CEO, Nikhil Arun, will join Vitagene as the Head of Growth. With this acquisition, Vitagene will be able to accelerate its efforts to help as many people as possible build the ultimate…