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SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms

SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing Platform and Gartner Market Guide for Customer Data Platforms for Marketing SessionM, the leading customer data and engagement platform, announced that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing. .@SessionM recognized by @Gartner_inc for customer data platforms for marketing and mobile marketing platforms SessionM is uniquely…

AgilOne Launches First-Ever Customer Data Platform Capabilities for Call Center and Customer Service Teams

Agilone’s New 360 Profile for Customer Service Provides Real-Time Comprehensive Customer-Level Insights to Customer-Facing Teams AgilOne, the leading customer data platform for enterprise B2C brands, launched a new offering called AgilOne 360 Profile for Customer Service, which provides AgilOne’s single view of the customer to customer support and call center teams in real-time – the first of its kind within the customer data platform category. While marketing use cases are the hallmark of customer data platforms (CDPs),…

Mapp Announces a New Unified Customer Data Platform 

Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers Mapp Digital, the largest private global marketing software technology provider, announced its entrance into the Customer Data Platform marketplace. Combined with Mapp's industry-leading software, Mapp Cloud, this new innovation will continue to give marketers a unique advantage in growing their businesses. Mapp Digital is a leader in global marketing technology, with Mapp Cloud and its products. Over 3,000…

Lattice Engines Launches the First Customer Data Platform for Account-Based Marketing

Lattice Atlas Uses AI To Scale ABM Across All Accounts Using Both First And Third Party Data Lattice Engines, the leading provider of AI-enabled ABM solutions, has launched its next-generation platform called Lattice Atlas. The platform helps customers connect their data across all internal and external sources, create a single view of the customer journey, and centralize audience creation and measurement across all channels. Marketing organizations struggle to scale their Account-Based Marketing (ABM)…

Velocidi Acquires ShiftForward; Becomes the World’s First Private Customer Data Platform

Industry's First Private Customer Data Platform Gives Marketers Access to a Complete, Real-Time View of Every Campaign Combined with Customer Data Velocidi becomes the world's first private Customer Data Platform (CDP) by acquiring ShiftForward, a leading marketing automation and data platform company. Brands can now protect billions of customers by keeping precious data safely on a private, in-house CDP rather than relying on marketplace platforms on the public cloud. Velocidi, already a powerful customer data…

RedPoint Global Takes The Lead As The Most Comprehensive Customer Data Platform In CDP Institute Vendor Comparison Report

Company Leads Top 24 Customer Data Platform (CDP) Vendors as the Only Platform to Provide All Features and Capabilities Measured by the CDP Institute RedPoint Global, a top provider of customer data platform and customer engagement technology, announced that it has been positioned as the most comprehensive customer data platform in the CDP Institute Vendor Comparison Report. The Customer Data Platform (CDP) Institute is a vendor-neutral organization dedicated to helping marketers manage customer data. Their CDP Vendor…

NGDATA Adds New Enhancements to the Lily Customer Data Platform

Group DNA, OneAnalytics, and Other New and Expanded Features Provide Additional Insights to Marketers to Deliver More Relevant Customer Experiences NGDATA®, the customer experience management solutions company, has announced enhancements to Lily™, the company’s next-generation customer data platform, designed to help marketers deliver more relevant customer experiences powered by deeper insights and context around individuals and groups. The company’s next-generation customer data platform, Lily™, puts people at the…

AgilOne Announces New Customer Data Platform Capabilities for Enterprise B2C Marketing Teams

AgilOne’s New Customer Data Platform Now Enables Enterprise Brands to Meet Their Unique Business Needs and Future-Proof Their Customer Data Investments Leading customer data platform for B2C enterprises, AgilOne, has announced the launch of AgilOne Lightning IQ. AgilOne Lightning IQ is the only data query tool integrated into a customer data platform that allows marketing teams to query massive amounts of customer data with speed and agility. Recommended Read: AI-as-a-Service in Martech: Focus on Virtual Assistants,…

Customer Profile Management and Customer Data Platform Key to Cross-Channel Business Success

The Celebrus Study Offers Insights Into Why Firms Struggle To Harness Data For Enhanced Customer Experiences Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. Forrester Consulting conducted The October 2017-commissioned study, titled “Accelerate Business Success by Tracking Customers Across Channels”, on behalf of Celebrus. The study identifies that despite 90% of surveyed…

SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

Vertify Acquires Data Management Tech Company to Accelerate Growth of Customer Intelligence Platform and Better Align Revenue Teams,…

With Fresh Funding, New Executive Hires, and Now the Acquisition of Synthio in Just the Past 6 Months, Vertify Is Positioned for 100% Growth in 2020 Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The addition of Synthio rapidly advances the Vertify roadmap by adding a data technology asset that is foundational for the Vertify customer intelligence platform (VCIP). The VCIP is built for revenue teams to connect…

Boomi’s Data Integration Platform Offers Next-level Connectivity to IFS’s Customers With 200 Pre-built Connectors

IFS's business applications for FSM, ERP and EAM can now connect large and fast-changing data pools using Boomi's integration capabilities IFS, the global enterprise applications company, announced its new partnership with Boomi, a Dell Technologies business. The resulting technology stack combines best-in-class enterprise resource management (ERP), enterprise asset management (EAM) and field service management (FSM) into a 'digital switchboard' that unites industrial process expertise with cloud agility. Over the last…

180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers

Initial launch partners include Marketo an Adobe Company, Oracle Data Cloud, Linkedin, Lotame, The Trade Desk, and Pubmatic 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™  B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing…

The Splunk Data-to-Everything Platform Increases Scale and Speed; Over 18,000 Customers Turn Data Into Doing

Splunk Enterprise Expands Data Access with Data Fabric Search and Data Stream Processor; Empowers Users with Context and Collaboration Splunk Inc., provider of the Data-to-Everything Platform, announced that new versions of Splunk Enterprise and Splunk Cloud will expand the ways customers can unlock value and bring data to every question, decision and action. These innovations power the Data-to-Everything Platform, helping customers solve any data problem at any scale. Splunk Enterprise 8.0 is now generally available.…

Software Company Agillic Is Entering the DACH Region with a Native Customer Marketing Platform to Help Brands Act on Insight Through a…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…

InsideView Expands Its Data Platform to Support Wave of Former Data.com Customers

Targeting Intelligence Leader Announces Enhanced Data Matcher, Branch Data, and Data Diagnostics InsideView, the leader in targeting intelligence, announced a number of strategic enhancements to its data platform to address anticipated demand from prospective customers who will soon need a new data solution to replace the retiring Data.com. The new features offer benefits beyond the current Data.com feature set, including AI-powered matching, branch and site location data, and data diagnostics to evaluate CRM data quality.…

Atos Expands Strategic Partnership With Google Cloud to Enable Oracle Database Customers to Benefit From Google Cloud Platform

Atos, a global leader in digital transformation, strengthens its strategic partnership with Google Cloud with two high-performance regional extensions of existing Google Cloud data centers in Frankfurt (Germany) and Ashburn VA (North America), to support Oracle database customers. These two regional extensions will be equipped with Atos’ high-performance BullSequana S servers and will enable Oracle database customers to run their workloads efficiently and effectively and benefit from Google Cloud Platform (GCP). Atos brings…

Domo IoT Cloud Now Integrates with Zendesk Data Platform to Deliver Better Customer Service

As part of this partnership, Domo and Zendesk launched the Zendesk Customer Success for IoT App, an application built on top of the Domo IoT Cloud Leading Mobile Cloud-based Business Operating system provider, Domo, is taking the Connected Devices route to bridge Sales and Marketing processes. In an exciting development for Marketing and Sales Technology aficionados, Domo has announced a strategic partnership with MarTech giant, Zendesk. This partnership with Zendesk will help Domo customers to better manage their IoT…

Blueshift Launches First-Ever Customer Data Activation Platform to Help Brands Intelligently Engage Customers

With Newly Released App Framework, Brands can Use Blueshift to Orchestrate Intelligent Customer Experiences On Every Touchpoint, Across Marketing, Customer Service, And Product Blueshift, the leader in activating customer data to drive intelligent customer engagement, announced the launch of an industry-first Customer Data Activation Platform (CDAP). The release of Blueshift's App Framework completes its CDAP and gives companies, for the first time, the ability to not only unify and integrate data, but to use their data…

Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification

Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM) Zylotech, an AI-powered customer intelligence platform company, announced it has completed a certified integration with Marketo and is now a member of LaunchPoint, by Marketo, an Adobe company, as part of the Innovate partner program. The integrated offering provides B2C and B2B marketers with powerful customer data and embedded analytics for greater customer retention opportunities. Armed with…