Forget Mobile First, It’s Now Social First

If you’ve been a part of the digital marketing world in the last few years, you’ve undoubtedly heard the term “mobile first.” In 2018, where in the US, we are rapidly approaching 200 million social network users (only 32 million behind the entire US TV audience and more than double the number of adult magazine readers, according to eMarketer), we find ourselves at a pivot point in digital marketing planning and execution. Forget mobile first; we are now living in a social-first world. The meaning of “social first” Much…

Interview with Haresh Gangwani, CEO and Co-Founder, Bolstra

"When up to 90% of a customer’s value comes after the initial sale, retention isn’t something you want to just pay lip service to."Tell us about your role and how you got here. What inspired you to start a B2B SaaS Customer Success company?  When I was the Chief Revenue Officer at a SaaS company, we were excelling at acquiring new business, but we weren’t garnering the renewals we wanted. You might say, we had a leaky bucket. We could point our fingers at a slow (poor) implementation process, but I knew this wasn’t a…

TechBytes with Trae Clevenger, EVP Analytics and Chief Strategy Officer, Ansira

Trae Clevenger EVP Analytics and Chief Strategy Officer, Ansira What is one way to achieve business success in 2018? Most CMOs feel companies that are leveraging intelligence at every interaction to acquire, grow and retain best customers would be at the to. Data intelligence ensures channel partner empowerment, delivering long-term profitability to B2B clients. Ansira offers cutting-edge marketing solutions, making every customer interaction count. To better understand the core tenets of Ansira’s Business Strategy…

Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this weekend. Enjoy. Seen And Heard At SXSW Interactive by Steven Cook This MarTech blog from CMO.com made it to our list by virtue of its uber cool insights and straight-to-point takeaways from the recently-concluded 32nd annual South by Southwest (SXSW) Conference. The article features insights by Adam Leidhecker, the Brand Strategist at Startup accelerator firm, Coplex; Anne Marie Stephen, CEO, Kwolia  and…

Mondly Launches MondlyAR: The First Augmented Reality Experience That Uses Speech Recognition to Teach Languages

Mondly Introduces MondlyAR, the First Language Learning App Powered by Augmented Reality and Chatbots with Speech Recognition. MondlyAR offers virtual lessons and purposeful conversations in seven languages (French, Spanish, Italian, Portuguese, German, American and British English). Throughout the experience, a virtual teacher carries humanlike conversations with the user, processes spoken language, offers instant feedback and replies with a human voice. Mondly, one of the most popular languages learning platforms…

Dropbox IPO: An Enlightened Friday For The US Tech Industry

At the High End of the Indicated Pricing, It Could Raise Nearly $650 Million, Making It the Largest Tech IPO Since Snap Hit the Market Last year, we had predicted that Dropbox would be a fascinating IPO story of the tech industry. And then, it came true. The cloud storage and work collaboration company went public on Friday. Within hours, incubator YC saw a whopping 40 percent jump in Dropbox's expected share price. It was a delight to see Dropbox flashing at NASDAQ with the ticker symbol “DBX”. Dropbox is the first-ever…

Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers. With a certain overhaul coming to email marketing in 2018, I think…

Branch Becomes Premier Level Partner in Adobe Exchange Partner Program to Drive Digital Experience

Branch Technology Will Be Integrated Across Adobe Experience Cloud to Help Enterprise Marketers Optimize Consumers' Digital Experience and Attribution Branch, the mobile linking infrastructure for the world's best brands, announced that it is joining the Adobe Exchange Partner program at the Premier level. Branch's core mobile linking technology will be integrated with multiple solutions across Adobe Experience Cloud. The integration empowers enterprise marketers to drive significant improvement in campaign performance…

Fireside Chat with Scott Brinker

Scott Brinker talks about his Martech journey. The March of Martech  Marketing is quickly becoming one of the most technically advanced professions in the business world. That's still pretty surprising to many people, as marketing historically had been on the opposite end of the spectrum — highly creative, but not particularly technical. This blend of technical and creative skills is fascinating, and we're only going to see a greater entwining of those talents in the years ahead. It will be more than creative and…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

TechBytes with Spencer Pingry, Chief Technical Officer, Zaius

Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's to grasp their customers' shopping patterns and engage them with personalized, omnichannel campaigns. To understand how should a brand leverage Testing and Optimization software for marketing campaigns, we spoke to Spencer Pingry, Chief Technical Officer, Zaius.Tell us about your role at Zaius and the team/technology you handle. Zaius empowers B2C marketers to better understand how…

Interview with Mark Cullinane, SVP And GM Digital, Publishers Clearing House

"Brands who build this direct consumer relationship have an incredible opportunity to personalize virtually every aspect of their consumer offering."Tell us about your role at Publishers Clearing House (PCH), and how you got here.  As Senior Vice President/GM of Digital, I work with our teams to develop and take to market our unique chance-to-win entertainment offerings. Our collective goal is to grow PCH’s interactive media business. I was attracted to PCH by the supremely talented team, the differentiated business…

Upland Software Announces First Acquisition in Europe, Raises Guidance

Accretive Acquisition Adds $15.0 Million in Annualized Recurring Revenues and Strengthens Workflow Automation Product Family with Market-Leading Enterprise Cloud Fax and Secure Document Distribution Solution Upland Software, a leader in cloud-based Enterprise Work Management software, announced that it has acquired InterFAX Communications Ltd., a leading provider of secure, cloud-based messaging solutions including enterprise cloud fax and secure document distribution. The acquisition of Dublin, Ireland-based…

bpm’online Has Been Recognized as a Strong Performer Among the Most Significant Cloud-Based Dynamic Case Management Software Providers…

Forrester Evaluated Bpm'online among 11 of the Most Significant Cloud-Based Dynamic Case Management Vendors bpm'online, a global business software company leading in the space of business process automation and CRM, is happy to announce that it has been recognized as a Strong Performer in The Forrester Wave: Cloud-Based Dynamic Case Management, Q1 2018 by Forrester Research, one of the most influential research and advisory firms in the world. Forrester evaluated bpm'online among 11 of the most significant cloud-based…

Verimatrix Demonstrates How the Cloud is Fundamentally Changing the Video Delivery Business at NAB Show 2018

From Cloud Security to Real-Time Video Intelligence to a New Connected Content Marketplace, Operators Embracing the Cloud Are Best Prepared for this New World of Video Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, is bringing the benefits of cloud-based technology to the forefront of its solution strategy at the NAB Show 2018. Video service operators are aware of the CAPEX advantages that cloud-based solutions can offer, but may not be thinking of…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…

RevM Achieves Gold Tier Certification As A HubSpot Agency Partner

RevM, the growth-driven inbound marketing and sales agency, announced that it has become a Gold Certified HubSpot Agency Partner in less than a year. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works with Agency Partners to grow their businesses through inbound software, services, and support. RevM helps growth-focused businesses to transform their lead generation and digital marketing. Working with clients who are frustrated by the number of sales leads that convert into revenue and who…

Barometric Unveils Capability to Track and Measure Direct Mail With Unprecedented Level of Accuracy

Combined Benefits of Digital and Direct Mail Tracking Via Proprietary Device Graph Mapped to USPS Postal Addresses Opens New Visibility to Create Better Engagement Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, recently announced its new solution for holistically tracking and measuring the effectiveness of direct mail in driving both online and offline conversions. By using its propriety Device Graph, Barometric is now able to bridge direct mail and digital marketing…

Valimail Announces the First and Only Automated SPF Solution

Patented Valimail SPF Instantly Fixes Any Company's SPF Record for Increased Deliverability and Improved Security Valimail, the world's only provider of fully automated email authentication, announced the availability of Valimail SPF, which fixes any organization's Sender Policy Framework (SPF) records instantly and makes them maintenance-free, allowing companies to increase deliverability and compliance for the emails they send. In today's cloud-centric world, organizations often need to authenticate dozens of cloud…

Boxx.ai Eyes Rapid Expansion via Magento Plugin

Boxx.ai - AI for e-commerce - has launched a Magento plugin to help its expanding user base in integrating quickly and effectively with its services. Using the plugin e-commerce, companies running on Magento can integrate with the Boxx.ai platform within a matter of few clicks. "Magento is one of the popular e-commerce platforms in India and abroad. With this plugin launch, we are targeting an addition of a 1000 new customers in next few months. Plugins for other popular platforms like Shopify and PrestaShop are on…