Genesys Acquires Altocloud to Empower All Businesses with Improved Sales and Service Results Through AI and Journey Analytics

Genesys Customers Gain Rich Real-Time Engagement Capability to Deliver a Hyper-Personalised Experience, Resulting in Higher Lead Conversion and Customer Satisfaction Genesys, the global leader in omnichannel customer experience and contact center solutions, has completed the acquisition of privately held Altocloud Ltd., an industry-leading cloud-based customer journey analytics provider. By adding the Altocloud solution to its portfolio, Genesys strengthens its capability in artificial intelligence (AI) and machine…

CtrlShift Taps Dominic Powers as New CEO  

Dominic Powers Is Taking over from Deepika Nikhilender, Who Stepped down to Pursue New Opportunities Global audience solutions company, CtrlShift, has announced the appointment of Dominic Powers as Chief Executive Officer, effective immediately. He takes over the role from Deepika Nikhilender, who has stepped down to pursue new opportunities. Commenting on his appointment, Powers said, "I’m excited to be taking on a bigger role with CtrlShift, to drive our mission to fix a broken industry and give control back to…

SintecMedia Relaunches as Operative

Operative Delivers the Ingredients for Media Companies to Create Multi-Channel Marketplaces SintecMedia, the leader in advertising business management, announced recently that it will relaunch as Operative. The global organization will focus on delivering the technology components global media companies need to create their own ad sales and content platform across digital, linear, advanced TV and other channels. Media companies need key digital ingredients to thrive in a quickly changing advertising market. As media…

Bluecore Announces Salesforce Marketing Cloud Integration on Salesforce AppExchange

eCommerce Marketers Can Now Benefit from Better Audience Segmentation, Faster Email Campaign Deployment Bluecore announced its integration with Salesforce Marketing Cloud on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. By unifying customer, behavior and catalog data, Bluecore enables retail and eCommerce companies to create highly personalized customer experiences and messages that result in improved engagement levels and performance.…

AdRoll Brings out RollWorks to Focus on B2B Market

Company Unveils New B2B Business Unit-- RollWorks and Rebrands AdRoll to Serve Ambitious Commerce Brands In a major rebranding and expansion, AdRoll has announced a new corporate identity to accelerate its next phase of growth. The company 'split' its commercial divisions into B2B and B2C segments, and unveiled a new division, RollWorks, in response to the growing demands of B2B marketers. In 2007 AdRoll, now AdRoll Group, was founded with the objective of helping big and small businesses turn their customer data into…

How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level

RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends and Best Practices Based on Data from RhythmOne’s Programmatic Platform Global advertising technology company, RhythmOne has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. In the report, RhytmOne suggests that enabling contextual blocking tactics that go "beyond the URL" ensures brand…

Moltin Raises $8 Million Series A Round, Appoints Jamus Driscoll as CEO

Headless Commerce Solution Enables Speed and Creative Freedom to Deliver Unique Commerce Experiences at Every Consumer Touchpoint Moltin, provider of an API-based digital commerce solution that powers commerce at every consumer touchpoint, announced that it has closed an $8M A round, led by Underscore VC with existing investors Connect Ventures and Frontline Ventures. This brings the total investment in Moltin to $10M to date. The company also announced that former Demandware executive Jamus Driscoll has joined as CEO.…

Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth  Two marketing technology leaders in our MarTech RADAR 2018, Bizible and Allocadia, have announced a new partnership. The joint offering combines two best-of-breed platforms to help marketers determine where to invest their dollars for optimal impact and revenue performance. The Allocadia and Bizible alliance is another signal of the maturing Marketing Performance Management (MPM) market. Recommended Read: Allocadia Announces Key…

DialogTech Conversation Insights Pro Launched as an Easy-To-Deploy AI Call Scoring Solution

New DialogTech Conversation Insights™ Pro Makes It Easy for Any Business That Values Inbound Calls to Harness the Power of AI to Analyze and Score Conversations for Insights to Immediately Improve Marketing and Sales Performance DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announced the release of Conversation Insights Pro, a revolutionary new solution that makes DialogTech's industry-leading AI technology easily accessible to any business that values calls. Simple to…

Webinar World TechBytes with Fred Isbell, Senior Marketing Director, SAP

Fred Isbell Senior Marketing Director, SAP Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Fred Isbell, Senior Marketing Director, SAP spoke to us about effective…

Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

Arun Anantharaman from Adobe Systems is New Marketo Chief Product Officer

MarTech RADAR 150 company, Marketo, has announced that it has appointed Arun Anantharaman from Adobe Systems as its new Chief Product Officer. The leading provider of engagement marketing software and solution also announced that Manoj Goyal, who joined Marketo in May 2017as CPO, will now take on the role of Chief Technology Officer. The latest leadership news comes barely months after the MarTech RADAR 150 company announced Jill Rowley as their Chief Growth Officer. Recommended Read: MarTech RADAR 2018: Top 150…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

Pascal Laik Joins FollowAnalytics as CEO

Pascal Laik has a Deep Understanding of the CRM Software Market and the Data Management, Data Quality and Data Integration Space FollowAnalytics, the leader in Enterprise Mobile Success and GDPR compliance, announces the appointment of Pascal Laik as CEO and to the Board of Directors. He brings decades of experience and has a proven record of helping enterprise software players like FollowAnalytics to the next level both in sales and product executive positions on both sides of the Atlantic ocean. In his new role at…

Momo Announces Acquisition of Tantan‎

Tantan Is a Leading Social and Dating App in China for the Young Generation Momo Inc., a leading mobile social networking platform in China, announced that it has reached a definitive agreement with Tantan Limited and all of its shareholders, pursuant to which Momo agreed to acquire 100% fully diluted equity stake in Tantan for a combination of share consideration and cash, including approximately 5.3 million newly issued Class A ordinary shares of the Company and US$600.9 million in cash. The deal is expected to close in…

Intelligence Partner Brings RingCentral Cloud Communications Solutions to Businesses in Spain

Intelligence Partner Is a Google Premier Partner, and These Product Integrations Between RingCentral and Google Solutions Are Key to Empowering Workforces to Be More Productive RingCentral UK, Ltd., a leading provider of enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., announced that Intelligence Partner, a consulting leader in cloud computing solutions, has selected RingCentral as its exclusive cloud communications and collaboration solutions provider. With…

TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software

Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel advertising platforms to see better results from their ad spend— not just for the year, but every day. With the growing demands from the publishers' side, the focus of leading cross-channel advertising platforms is to deliver transparent retargeting and prospecting solution powered by cross-channel intent backed by real-time performance metrics. To understand the current state of…

Pegasystems and Idio Join Forces for AI-Driven B2B Content Intelligence

The Latest Pegasystem Partnership Brings Together Unified Customer Engagement and Content Intelligence; Clients to Close More Deals with More Effective and Relevant B2B Content Intelligence Pegasystems, a leader in Customer Engagement Software, and Idio, a demand orchestration platform for B2B Marketing, announced a strategic partnership that will enable B2B organizations to present the most relevant content that accelerates customer buying journeys. By combining the power of Pega’s AI-driven real-time customer…

Interview with Pushpa Ithal, Founder and CEO, Advo.Ninja

"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase this employee-employer relation."Tell us about your role and how you got here. What inspired you to Advo.Ninja? I am the founder and CEO of Advo.Ninja, an enterprise social platform. I am passionate about building products that solve problems, are easy to use and deliver tangible results. I have worked for startups like SilverTail Systems and large companies like Oracle and EMC in…

Qualtrics Named One of Fast Company’s Top 10 Most Innovative Companies in Enterprise for 2018

Qualtrics Is Awarded for Their Work Defining the Experience Management Category Qualtrics, the leader in experience management, was listed as one of Fast Company's Top 10 Most Innovative Companies in Enterprise for 2018. Fast Company's Most Innovative Companies recognizes pioneering companies who have had an outsized impact on entire industries and on the larger communities where they operate. Also Read: Qualtrics Announces Speakers and Agenda for X4 Experience Management Summit 2018 More than 8,500 organizations…