Banner Before Header

TechBytes with Deanna Ballew, VP, Product Development, Widen

Deanna Ballew VP, Product Development, Widen In a recent article, we mentioned how Product Reviews and Recommendations could be a central asset to your entire Content Marketing strategy in 2018.  We spoke to Deanna Ballew, VP, Product Development, Widen, to understand what data points should Product Development teams focus on to close the gap in their Digital Asset Management (DAM) platforms that deliver consistent product recommendations and customer experiences.Tell us about your role at Widen and the team/…

Sonata Announces Significant Functionality Addition to Its Enterprise Mobility Product Halosys

The Patented Unified Enterprise Mobile Platform Has Found Favour with Customers Seeking to Execute Scalable Mobile Strategies Sonata Software has announced that its Unified Enterprise Mobility Platform, Halosys, has been enhanced with additional features that boost optimization and usability. Some of the new features include support for bulk CURD operations, calling service function from service, distributed cache Redis, data source usage logging and analytics, OAuth/SAML authentication for admin console, custom…

Intelligent Automation & Cognitive Systems: A Match Made in Heaven for 2018

If a baby was born in 2016, she would be around two years old now and would have just about enough balance to jump, climb stairs with help, and feed herself with basic accuracy – with of course a bit of chaos thrown in. For data, on the other hand, two years is a very long time. According to IBM, 90 percent of data online has been created since 2016. That is because, in the past couple of years, the number of internet connections and connected devices has proliferated and generated data at a phenomenal rate. At two years…

Clarivate Analytics Appoints Caroline Birkle As General Manager of Converis

Caroline Brikle Brings More Than 15 Years of Experience in the STM Industry and Will Lead Converis During Its next Phase of Expansion Clarivate Analytics has announced the appointment of Caroline Birkle as the General Manager of their leading research information management system, Converis. Converis supports universities, research institutions, and funding agencies in collecting and managing data across the research life cycle. Birkle will join Converis on April 16th, 2018, based in Karlsruhe, Germany and will manage an…

10 Best SEO Names-Top SEO Agencies Selected by Online Marketing Industry

 10 Best SEO Has Announced Its Selection of Top SEO Companies After the greater part of a decade and thousands of pages of content, the online industry magazine 10 Best SEO has again begun adding to its portfolio of content. Well-known for its SEO tips, daily blog, and ever-expanding directory, this website has catered to users both within and interested to learn about the SEO and online marketing sectors. For over six years, 10 Best SEO has been providing varied media, news and updates for the marketing sector via its…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

MobFox Partners with Moat to Enhance Viewability for Advertisers

The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics for improved transparency, better ad measurement and optimization for in-app ads. These tools would be available for all inventory that comes from Mobfox SDK publishers. Partnering with Moat, we are able to provide advertisers and publishers a solution that ensures verified, high-quality inventory, and a greater means to track the effectivity of our…

EnterWorks Partners with Amplifi to Enable Businesses in Content for Commerce Initiatives

EnterWorks Partners with Amplifi, a Leading Information Management Consultancy, to Enable Businesses in Content for Commerce Initiatives EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced a strategic partnership with Amplifi, the leading provider of MDM strategy and implementation services. The partnership brings to bear Amplifi’s diverse capabilities – expert advisory, strategy, consultancy and delivery offerings for all aspects of data…

Episerver Announces North America, APAC Partner Award Winners and Partner Innovation Spotlight at Ascend 2018

Partners Recognized for Driving Forward Episerver's Strategic Vision at Annual Customer and Partner Conference Episerver, the company transforming digital experiences, celebrated the innovative achievements of its partners while honoring those selected for awards during "Partner Day" at Ascend 2018. Winners of the Partner Awards contest were chosen by a panel of Episerver judges based on their outstanding contributions to the field of digital transformation and their alignment with Episerver's strategic vision.…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

CleverTap Strengthens Its Partner Ecosystem by Getting Best-Of-Breed Mobile Marketing Solutions Under One Roof

CleverTap Partners Drive Growth and Increase Revenues by Collaborating with a Variety of Powerful Marketing Technologies CleverTap, a mobile marketing automation solution that empowers marketers to create differentiated customer engagement strategies, announced that it is expanding its Partner Ecosystem. Partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing. As part of the CleverTap Partner Ecosystem,…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

Lionbridge Expands Executive Team, Names Ken Watson As Chief Technology Officer

Ken Watson Brings over Two Decades of Global Technology Experience, Will Lead Technology and Innovation as CTO at Lionbridge Lionbridge Technologies, the world's most trusted global digital communications company helping brands deliver seamless, cross-cultural experiences, announced it has named Ken Watson as its Chief Technology Officer (CTO). As they continue along a path of rapid evolution, innovation, and growth, Watson will support the company's technology transformation. Also Read: Marketing Evolution Adds Smart…

Serenova Launches Skylight for CRM: CCaaS Integration for Salesforce and Zendesk

Serenova's Skylight: A New Agent Experience Extends CxEngage's Omnichannel Functionality to CRM for Increased Agent Productivity and a Personalized Customer Experience Serenova, a leading contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, released Skylight for CRM with key integrations to Salesforce and Zendesk. The all-new agent experience, included in the latest release of CxEngage, embeds omnichannel interaction and routing capabilities directly into the customer relationship management…

Marketo’s New Accelerate Partners Help Marketers Intelligently Engage Through Every Stage of Buyer’s Journey

Marketo's new class of partners, includes Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com. Marketo, the leading provider of engagement marketing software and solutions, welcomed seven new partners to Marketo Accelerate, the MarTech industry's first partner accelerator. This new class of partners, including Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com, integrate into the Marketo Engagement PlatformTM to allow marketers to create and deliver personalized experiences…

GlobalWide Media Joins TUNE Certified Partner Program to Advance Mobile Marketing Standards

The Latest Partnership with TUNE’s HasOffers Platform to Provide Increased Value for Partners and Customers GlobalWide Media (GWM), a leader in data-driven digital marketing, has announced that it has joined the TUNE Certified Partner Program. The program, run by TUNE, the leader in mobile marketing measurement, honors integrated advertising partners who have demonstrated their commitment to upholding unbiased and trustworthy standards in mobile marketing. Recommended Read: Five DIY Activities to Become a B2B Content…

ScaleX.Ai Announces Personalization at Scale, Powered by Artificial Intelligence

ScaleX.Ai Announced a Smarter, Faster, and Better Way to Accelerate Sales and Increase Revenue Through their Personalization at Scale Suite. ScaleX.ai, the leader in personalization at scale, powered by artificial intelligence, announced a smarter, faster, and better way to accelerate sales and increase revenue through the ScaleX.ai Sales Personalization at Scale Suite. Also Read: Voicera Secures $20 Million Series A Financing Backed by Leading VC, Enterprise and Collaboration Players The ScaleX.ai Personalization…

Mindmatrix Sales Enablement Software Introduces Electronic Contract Signing Feature

The Leading Sales and Channel Enablement Platform Will Now Support Electronic Signatures Mindmatrix Inc., announced the addition of an electronic contract signing feature to its channel and sales enablement software, permitting customers and channel partners to electronically sign contracts and agreements. With encryption and access codes in place, the feature meets the necessary security and legal requirements to ensure that any contract signed using the Mindmatrix platform’s e-contract module is secure and legally…

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory. Now, in-app advertisers can leverage inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic…

Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers

Madison Logic's Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio for PGi as Shown by Bizible Account-Based Attribution Data Madison Logic, the leading global account based marketing (ABM) platform, announced that through its partnership with Bizible, the leading provider of omnichannel every-touch attribution analytics and marketing performance management software, PGi has experienced remarkable ROI. The integration between…