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Microsoft To Acquire GitHub For $7.5 Billion

Acquisition Will Empower Developers, Accelerate Github's Growth and Advance Microsoft Services with New Audiences Microsoft Corp announced it had reached an agreement to acquire GitHub, the world's leading software development platform where more than 28 million developers learn, share and collaborate to create the future. Together, the two companies will empower developers to achieve more at every stage of the development lifecycle, accelerate enterprise use of GitHub, and bring Microsoft's developer tools and…

Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)

Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech platform, Integral Ad Science (“IAS”), has announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners (“Vista”). Vista is a leading private equity firm focused on investments in software, data, and technology-enabled businesses. Recommended Read: InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST…

Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai

"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an AI-driven technology company for marketing and sales? While I am the CEO at Exceed.ai, Yaron Ismah-Moshe, my co-founder, and I run the company. All major decisions are taken jointly. I am responsible for marketing and sales and Yaron is responsible for the product and R&D. We both…

Americans Believe Tech Makes Their Lives Better But Society Worse, New Vrge Study Finds

60% Say AI & Automation Will Reduce Job Opportunities The vast majority of Americans believe that smartphones and internet technology have improved their lives, yet consumers are extremely concerned about tech's impact on society as a whole – especially in relation to data security, the growing gap between rich and poor, and job opportunities. Americans do not believe that policymakers are keeping up with the pace of technological change and, by wide majorities, believe that government should do more to regulate…

Personalizing Email Marketing Is The Key to Success In 2018

Why Email Marketing matters Email marketing is the act of sending emails to multiple recipients for commercial purposes. It is an integral component of a B2B marketer’s agenda for leveraging sales and attracting consumer engagement. Email marketing is the most cost-effective marketing tool. It is convenient to manage and establishes direct contact with customers. According to the Direct Marketing Association, email marketing on an average sees a 4300 percent ROI for businesses in the US. The advantages of emails in…

Flashbay Launches Partnership With MindTickle to Enhance Global Sales Performance

Mindtickle Has Allowed Flashbay to Transfer Its Experience and Knowledge Across Geographies Flashbay, the world leader in branded promotional technology has partnered with MindTickle to enhance its global sales team capability. Flashbay has seen rapid growth in the last 5 years with over 150 sales staff across the globe, with offices across 4 continents and 5 countries. It has transformed from mid-size business to established global organization with extensive training and development requirements for its staff. With over…

MRP Named A Leader Among Account-based Marketing Providers

Independent Research Firm Recognizes MRP Prelytix For its AI-powered Insights, Orchestration and Engagement MRP, the leading global provider of AI-powered customer acquisition software and services, was cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018. The report evaluated providers in this emerging tech segment based on customer feedback and Forrester's assessment of the platforms. Forrester attributed the highest scores to those providers with the broadest capabilities. According to the report, MRP…

Fireside Chat with Kate O’Loughlin

Kate O'Loughlin talks about her journey at SuperAwesome and sets up an ideal definition for ‘Customer Experience’ for kids. Kids’ Digital Advertising Ecosystem How big is your team and what drives them to succeed in meeting small-term and long-term business goals at SuperAwesome? We have about 120 people at SuperAwesome, with around twenty percent of the team in North America. We’re driven by creating and driving a whole new industry called kid-tech. It’s hard work now because we’re both defining and executing…

Interview with Will Wiegler, CMO, SpringCM

"AI should not be applied to a process until the risks and errors are fully understood."Tell us about your role at SpringCM and how you got here. What galvanized you to join the company? As Senior Vice President and Chief Marketing Officer, my focus is growing awareness and market share for SpringCM, and helping to build a brand with which customers want to do business. At SpringCM, we help workflow for businesses and organizations worldwide through adoption of a cloud-based document management and automation platform. I…

Getty Images and 500px Announce Exclusive Global Distribution Partnership

New Relationship Unlocks Tens of Millions of New Photos for Licensing from the 500px Network Getty Images, a world leader in visual communications, and 500px, the world's leading social network for photographers, announced an exclusive distribution partnership that will enable Getty Images customers to access the unique premium royalty-free content from 500px. As a result, the existing Getty Images collection of over 300 million images will expand to include 500px's growing photographic community content.…

Really Simple Systems CRM Releases Final Phase of GDPR Compliance Tools

Really Simple Systems Announced Its Own Compliance With GDPR in September 2017 Leading CRM vendor, Really Simple Systems, has launched the final phase of its development to enable customer compliance with the new General Data Protection Regulation (GDPR). This latest release provides a full suite of GDPR compliance tools with the Really Simple Systems' Marketing Module, enabling customers to collect, record and manage mailing consents. The product launch comes in the rush for organizations to comply with the…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Quantum to Present at Creative Storage Conference on Solutions to Accelerate Immersive Content Creation

Quantum's Jason Coari Will Host a Session at 2018 Creative Storage Conference Quantum Corp. announced that Jason Coari, scale-out storage solutions director, will speak at the 2018 Creative Storage Conference in Culver City, California. Coari will discuss how the need to produce higher-resolution, more immersive content in increasingly shorter timelines is becoming the new normal in post-production. As an initial step in supporting such a demanding production environment, many organizations have created a centralized…

conDati Marketing Analytics Unveiled to Transform Digital Campaigns

Cloud-based Platform Combines Data Science and Machine Learning to Provide Predictive Analytics and Insights to Marketers and Improve Campaign Performance conDati has announced the first commercial release of conDati Marketing Analytics, a cloud-based platform that applies data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics integrates previously siloed data from multiple martech systems to deliver a single, unified data asset that…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

TechBytes with Tim Harris, Chief Technology Officer, Mirriad

Tim Harris Chief Technology Officer, Mirriad Recently, Mirriad launched a ten-second in-video ad unit supported by their Visual Impact Score (VIS) to ensure advertisers can count on quality brand exposure within mainstream popular video content. To better understand the core tenets of their video advertising technology and how their latest launch enables customers to reach viewers at a more relevant scale, we spoke to Mirriad's Chief Technology Officer, Tim Harris.What are the core tenets of your In-Video advertising…

Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards

Integrated Digital Marketing Campaign Created for Toyota Wins Gold Stevie in 2018 American Business Awards, Digiday Content Marketing Award and Communicator Award Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced with agency partner DSplus, that it was named the winner of a Gold Stevie Award in the 16th Annual American Business Awards, received a Digiday Content Marketing Award and a 2018 Communicator Award. Award Highlights for the 2018 Toyota CH-R Launch…

Informatica Announces 2018 Innovation Award Winners

Amazon Web Services, Ford, Lippo Digital Group, PayPal and Shire Pharmaceuticals Take Top Honors at Informatica World Informatica, the enterprise cloud data management leader, announced the winners of the 2018 Informatica Innovation Awards, which recognize customers who are leading an intelligent disruption for their organizations through the transformative use of data. The 2018 winners and honorees are unleashing the power of data to achieve exceptional results across four key journeys representing the award…

Automation Anywhere Opens Bot Store to Developers With the Addition of Cognitive IQ Bot Technology

Bot Developers Can Now Leverage Built-In AI, Machine Learning and Analytics Capabilities to Add Cognitive Bots to the World's Largest Bot Marketplace Automation Anywhere, the largest enterprise software provider in robotic process automation (RPA), announced its recently introduced Bot Store is now open to artificial intelligence and machine learning developers with the addition of cognitive IQ Bot technology. Developers and partners can offer pre-trained cognitive bots that bring structure to unstructured data for…

Analytics Ventures Launches New AI Venture Dynam.AI

Dynam.AI Taps Time-Series Data to Create AI Models Tailored for Customers Analytics Ventures, a fund dedicated to creating and building venture companies that harness the power of artificial intelligence (AI), publicly recently unveiled Dynam.AI, a company focused on helping organizations of any size, stage or industry maximize the potential of AI. Over the course of 18 months, the Dynam.AI team has built a suite of AI algorithms and tools that can now be adopted by organizations worldwide seeking best-in-class, rapid…