Amazon Generates Highest Return on Media Spend for Majority of Brands Selling on the Platform, Feedvisor Study Finds

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

Canon Launches New Camera Cloud Platform – image.canon

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced its parent company, Canon Inc. will launch image.canon in early April 2020, a new cloud platform that connects select Canon cameras with compatible PCs, smartphones and external web services. image.canon will enhance post-production workflow and provide a new way to experience the joy of photography. Serving as a hub for users' content, image.canon allows the transfer of image files from connected compatible PCs, smartphones and external web…

Domo Launches its Next Generation Appstore Including Third-Party Data Catalog from AWS Data Exchange

With New Enterprise Apps, One of the Industry’s Largest Collection of Data Connectors and an Expanding Partner Ecosystem, Domo Makes It Easy to Find and Build Solutions to Modernize Any Business Process Domo launched the next generation of the Domo Appstore including a new collaboration with Amazon Web Services (AWS) designed to help customers modernize any business process and get BI leverage at cloud scale in record time. Through Domo’s collaboration with AWS, customers will be able to access and integrate any data…

The Slump in Customer Satisfaction Persists, American Customer Satisfaction Index Shows

The decline in US customer satisfaction continued in the final quarter of last year, falling 0.4% to a score of 75.4 (on a scale of 0 to 100) on the American Customer Satisfaction Index. “Some sectors of the economy risk a decline in customer satisfaction due to increased productivity” Given record low unemployment and a strong stock market, it is understandable why many commentators in the media are praising the “strong economy.” However, even a cursory look beyond employment and the stock market provides a…

RingLead Launches New DataExchange — A Faster and Smarter Way to Tap into the Power of the World’s Leading Data Providers

Now with personalized experiences, navigation, and recommendations, as well as embedded RingLead University learning, the DataExchange makes it easier than ever for customers to discover the right data providers for their business. Nearly 90 percent of RingLead customers are using data providers from the DataExchange, with more than 1 billion contact and account records enriched and processed through RingLead’s platform to date RingLead, the leading provider of data management solutions for CRMs and MAPs, announced The…

Pixability Announces Launch Of BrandTrack, The First Software Platform That Helps Marketers Track Their Brand’s Presence On YouTube To Drive…

New product is being used by major brands, including Google, to maximize the strategic value of YouTube Pixability, the leading provider of insights and optimizations for video advertising on YouTube and Connected TV, announced the launch of BrandTrack, a software solution built to help marketers measure brand performance on YouTube and shift strategies based on what is working to drive better outcomes. BrandTrack is the first purpose-built interactive dashboard for analyzing and benchmarking brands by vertical on YouTube,…

Altitude Networks Launches New Features to Protect Enterprise Data From Malicious Third-party Applications

Rogue Application Detection Empowers Companies to Embrace Cloud Collaboration and Enterprise Apps Ecosystem Safely Altitude Networks, the industry's first cloud-native DLP for SaaS collaboration, launched rogue application detection to enable stronger data protection against unmanaged third-party applications accessing cloud data. Security teams can now detect user-authorized applications with malicious or questionable access privileges to sensitive data within cloud platforms like G Suite. With these new capabilities,…

New Partnership Expands Data-Centric Portfolio

BIS, creator of Grooper, the leading software platform for discovering and transforming unstructured data into actionable information, announces a partnership with ImageNet Consulting, Inc., a top ten nationwide Laserfiche provider. This partnership was formed to add data integration to intelligent document workflows. Marketing Technology News: ZypMedia Expands Product and Engineering Leadership Team Intelligent Document Classification and Data Integration The enterprise content services market now has a new…

TimeTrade Sync Solves the Data Synchronization Problem Across Platforms

Automatically Update CRM, Email, and Calendar Data with Ease TimeTrade, the leader in Intelligent Appointment Scheduling is simplifying the way sales organizations and other customer facing teams manage customer data. TimeTrade Sync eliminates sales and support team admin work, increases data accuracy, and reduces IT costs through ultra-reliable synchronization across platforms. Now, it's possible to sync data trapped in emails, attachments, contacts, and events across commonly used CRM, email, and calendaring systems to…

Channeling the Flow of Data Through an Organization to Gain Better Marketing Insights

Data forms a cornerstone of every modern business, but too much data can easily get out of hand. As Marketing has moved online, the number of sources of data has dramatically increased. Now, across Advertising, Marketing, and Sales platforms, there are dozens of streams of data for marketers to round up, and it is easy for useful information to get lost in the process. From different platforms to varying file-types and locations, it can be tough to make decisions when you can’t see all your data in one place. Furthermore,…

Databook Secures $5 Million Seed Funding from Threshold Ventures

"Moneyball for Sales" AI-driven Platform Combines Intent Data and Real-time Insights to Drastically Boost Enterprise Sales Performance Databook, the AI-powered, enterprise customer intelligence platform, announced the company has secured a $5 million seed round led by Threshold Ventures. Josh Stein, Managing Partner at Threshold, will join Databook's Board. The funding will be used to scale Databook's product and go-to-market teams to tackle the customer intelligence market, projected by MarketWatch at $5 billion by 2022.…

Teradata Earns Top Ranking in “Current Offering” Category and Named a Leader in Data Management for Analytics Evaluation

Teradata announced that Forrester Research has named the company a Leader in "The Forrester Wave: Data Management For Analytics, Q1 2020," written by principal analyst Noel Yuhanna, on February 12, 2020. Forrester analyzed and scored the top vendors in the Data Management for Analytics market according to 25 criteria, giving Teradata the highest score in the Current Offering category. Forrester’s positioning of Teradata in the Data Management for Analytics wave evaluation is based on the company’s Vantage platform,…

Aviso Names Former Top Salesforce Einstein Researcher As Chief Data Scientist

Company Also Taps Industry Veteran as Chief Customer Officer Aviso, the pioneer in AI-powered sales guidance and forecasting, announced the appointment of veteran artificial intelligence and machine learning researcher Joy Mustafi as Chief Scientist. The former Principal Researcher for Salesforce's Einstein platform will leverage his decades of experience to help Aviso customers accelerate deal-closing and expand revenue opportunities. Ranked as one of India's 10 top data scientists by Analytics India Magazine, Mustafi…

Referral Marketing Platform Talkable Reports on eCommerce Trends of 2020

Talkable defines personalization and privacy as primary trends that influence the current situation on the US eCommerce market Talkable, the leading referral program provider powering over 250 brands, has released a report on the top eCommerce trends of 2020. The trends focus heavily on personalization and privacy, as well as the shift from traditional ad platforms to more interactive and personalized formats. The list includes the most prevalent ideas defined by leading industry marketers, analytics, and demonstrated by…

Aragon Research Names Seismic a “Leader” in the Globe for Sales Enablement Platforms for Fourth Consecutive Year

Evaluation Based on Completeness of Strategy and Performance Seismic, the market leader for sales and marketing enablement platforms, announced Aragon Research, Inc. has named Seismic a "Leader" in the Globe for Sales Enablement Platforms, 2020. This is the fourth consecutive year Seismic has been named a "Leader." The report notes Seismic's strengths in content management, discoverability, analytics, and automation, along with the company's customer success initiatives and current installed base. The Globe for Sales…

Oracle Announces Oracle Cloud Data Science Platform

New Service Makes It Quick and Easy for Data Science Teams to Collaboratively Build and Deploy Powerful Machine Learning Models Oracle announced the availability of the Oracle Cloud Data Science Platform. At the core is Oracle Cloud Infrastructure Data Science, helping enterprises to collaboratively build, train, manage and deploy machine learning models to increase the success of data science projects. Unlike other data science products that focus on individual data scientists, Oracle Cloud Infrastructure Data Science…

New Database Innovations Deliver a Single Database That Supports all Data

Oracle OpenWorld London, Oracle Executive Vice President Juan Loaiza announced the latest innovations which further strengthen Oracle’s strategy of providing a single converged database engine able to meet all the needs of a business. The new database features enable customers to take advantage of new technology trends—such as employing blockchain for fraud prevention, leveraging the flexibility of JSON documents, or training and evaluating machine learning algorithms inside the database. The future is data driven, and…

Oracle and Microsoft Bring Enterprise Cloud Interoperability to European Customers

Oracle and Microsoft are extending their cloud partnership with a new cloud interconnect location in Amsterdam. This is good news for the many local businesses that rely on software from both companies. The new Amsterdam interconnect will enable these businesses to share data across applications running in Microsoft Azure and Oracle Cloud. The facility in Amsterdam a strategic data center hub for Europe joins interconnected regions already up and running in Toronto; Ashburn, Virginia; and London, and is part of a broader…

Medallia Recognized as Most Advanced Employee Experience Platform in Guiding Analytics

New Report from RedThread Research Acknowledges Medallia’s Leadership in Signal Aggregation and Continuous Listening for a Complete View of EX Medallia, Inc., the global leader in experience management, announced it has been recognized as the most advanced employee experience platform in the guiding analytics category of the People Analytics Technology report by renowned research firm, RedThread Research. Marketing Technology News: Intuiface Unveils BrightSign Support Medallia’s placement is a result of the breadth…

Clipchamp Raises $9 Million in Series a to Empower the World’s Creatives With Its Next-Generation Video Creation Platform

Lead investor, Tola Capital, backs Clipchamp as the company launches US presence  Global video creation platform Clipchamp, Inc. announced it has raised $9 million in a Series A funding round to deliver on its vision of making the creation of beautiful video content accessible to creatives and enterprises. Originally founded in Australia, Clipchamp also announced the company has reincorporated in the United States, with its headquarters remaining in Brisbane, Australia. The Series A funding round was led by Tola Capital …