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Accenture to Acquire maihiro, Boosting Customer Experience and Experience Management Capabilities for SAP Solutions

Accenture has entered into an agreement to acquire maihiro, a provider of customer experience and customer relationship management consulting, optimization and ongoing enhancement services. The acquisition will help Accenture create solutions for clients that drive innovation and transformation in marketing, sales and customer service. “Today’s brands compete in the experience economy. Only those capable of delivering the most engaging and differentiated experiences will continue to win and retain customers’ loyalty”…

Hapag-Lloyd Navigator Dashboard Launched for Customers

View bookings, download invoices and access quotations under one umbrella – this is possible with the new digital dashboard Hapag-Lloyd Navigator. As of today, with the Hapag-Lloyd Navigator, customers will be able to get a complete overview of their individual bookings including the related quotation, invoice and Bill of Lading. The Hapag-Lloyd Navigator is seamlessly integrated into the carrier’s Online Business and is available for all customers around the world. “With our Hapag-Lloyd Navigator, we are taking the next…

BlueConic Raises $13 Million Series B to Further Expand Its Global Footprint As the Preeminent Customer Data Platform of the Consumer…

Spring Lake Equity Partners Leads New Round of Funding to Fuel the Company’s Growth in Increasing Its Capacity to Meet Marketers’ Escalating Demand for First-Party Data Liberation BlueConic, the world’s leading pure-play customer data platform (CDP), announced it has closed a $13M Series B funding round led by new investor Spring Lake Equity Partners with contributions from existing investor Sigma Prime Ventures, as well as angel investors. Growing from an estimated $1B in 2019, spending on CDPs is projected to be in the…

Putting Consumer Privacy First Leads to More Satisfied Customers

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business elsewhere if they don’t trust a company is handling their data responsibly. We’ve entered an era where brands must utilize data properly or risk losing customers— it’s that simple. Privacy protection has serious implications and has become the “new strategic priority.” Paramount in…

NFL Football on Twitch Gaining Yards According to Torque Esports Data Experts

Stream Hatchet reveals 34 per cent growth in total views for the NFL's partnership with Prime Video and Live Stream on Twitch Torque Esports Corp. - The National Football League's efforts to expand its audience to younger fans through online streaming is "gaining yards" after its second season on Twitch was completed last week. Last Thursday's game between the Baltimore Ravens and the New York Jets achieved nearly 1.2 million video views – a dramatic increase from 321,147 who tuned into the opening Thursday Night…

Measuring CCPA Preparedness of Big Data Companies: Facts and Insights

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards. And now, a similar data privacy law is going to take effect in the United States, fortifying the already-stringent state laws. We are talking about the California Consumer Privacy…

Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…

SmartTRAK Launches New Website that Speaks Directly to Customer Needs

SmartTRAK recently redesigned SmartTRAK.com to prioritize key information for various functional groups as their customer base continues to expand BioMedGPS, the developer of SmartTRAK Business Intelligence, is excited to announce the launch of their new website, Smarttrak.com. SmartTRAK offers a suite of advisory services for the life sciences industry including real-time online business intelligence and custom consulting. The new SmartTRAK.com features a clean uncluttered design, improved functionality and enhanced…

OmniSci’s Increasing Momentum in Accelerated Analytics and Data Science Bolstered by First-Ever User Conference

Corporate Achievements in 2019 Marked by New Headquarters, EMEA Expansion and Growing Customer Base, Culminates in User Event Drawing Top Names in Data Science OmniSci, the pioneer in accelerated analytics, recapped its achievements for 2019, highlighted by Converge in October, its inaugural global user conference. Coming on the heels of business expansion to the EMEA region, a new San Francisco headquarters, growth with over 5,000 enterprise, community and cloud users and a groundbreaking collaboration with Intel, Converge…

PreciseTarget Announces Retail Data Products Available On The Trade Desk

Taste-Based Retail Audiences Available for 2019 Holiday Season PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced that its data products are now available on The Trade Desk for retailers seeking greater marketing efficiency and conversions during the 2019 holiday season. PreciseTarget’s Taste Audiences provide profiles of every US adult according to their personal retail and apparel taste - the combination of attributes such as fit, fabric, color, style, and…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

Mediafly Boasts Record Year With Remarkable Customer Growth, Appoints Three New Advisory Board Members

Sales enablement technology provider doubles employee count, revenue and partnerships  Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces significant company growth in 2019, additions to its newly formed Advisory Board and plans for additional expansion in 2020. In 2019, Mediafly made its second acquisition in company history by acquiring UK-based sales enablement pioneer, iPresent. With iPresent’s capabilities,…

Actifio Advances its Cloud-Centric Software Platform with Actifio 10C, Raising the Bar for Hybrid & Multi-Cloud Copy Data Management

Accelerating Enterprise Journey to Hybrid and Multi-Cloud With Industry-Leading Capabilities For Instant Copy Data Re-Use, Self-Service, Elasticity Actifio, the pioneer of multi-cloud copy data management software, announced Actifio 10c, the newest version of the industry's most comprehensive, secure, cloud-centric copy data management platform that helps enterprises consume, migrate and use cloud services faster and at lower costs for data-driven transformation initiatives. Marketing Technology News: Rakuten Marketing…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

Informatica Launches Industry-first Data Management Innovations: AI-driven Catalog of Catalogs, Data Marketplace, and Data Quality Cloud

New Solutions Enable Enterprises to Discover All Their Data; One-Stop-Shop for Accessing Enterprise Data; and Intelligent, Scalable Data Quality Via iPaaS Informatica, the enterprise cloud data management leader, announced extensive updates across its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE engine, enabling enterprises with leading data management solutions. The industry-first innovations include the launch of Informatica's Catalog of Catalogs, Data Marketplace, and the industry's first Data…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

5 Travel and Luxury Brands that Use Technology for Customer Experience

Customer Experience is the crux of any business’s functioning. With the advent of technology, there are many new solutions to the age-old problems that are being easily resolved. Customer experience might have its importance in every industry on a varying level, but for luxury and travel brands, it is always the top priority. Luxury and travel brands are hence, obliged to use customer feedback software to meticulously analyze the customer data, and work on it to improve customer experience (CX). The usage of various CX…

Datadog Announces Integration with Microsoft Azure DevOps

Datadog, the monitoring and analytics platform for developers, IT operations teams and business users in the cloud age, announced a new integration with Microsoft Azure DevOps. Users can pull in events, derive metrics from their continuous integration pipelines, and correlate this information with real-time data from their entire stack in Datadog. In addition, teams can set Datadog monitors as gates in their Azure DevOps deployment pipelines, enabling them to detect and abandon bad releases automatically before users are…

Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver Best-in-Class Service

Ameriprise Financial, Inc. released details on how its new Customer Relationship Management (CRM) system further enables the firm’s approximately 10,000 financial advisors to deliver its award-winning customer service to clients and grow their practices. The new system, Ameriprise CRM, built on top of Salesforce Financial Services Cloud, makes it easier for advisors to provide a consistent, referable and advice-based experience to every client. “With Ameriprise CRM, we’re empowering our advisors to deliver that experience…

New Vice President Joins Bond to Lead Expansion of Data and Analytics Practice

Francis Silva to Lead Team and Evolve Offerings as Demand Soars for Complex Analytics and Data Management Services Bond Brand Loyalty, a global customer experience and loyalty management company, has appointed Francis Silva to the newly created position of Vice President of Data and Analytics. In his new role, Silva will lead Bond’s analytics practice and a team of data scientists, business analysts, and decision science experts—which has doubled in size as demand soars for innovative and more sophisticated services, tools,…