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Clari’s New Adaptive Revenue Metrics Provide Real-Time Diagnostics for Revenue Leaders

Clari, the revenue operations leader, announced the launch of Adaptive Revenue Metrics. Now, the entire revenue organization from the C-suite to individual sellers, can share a real-time view of key revenue health indicators, so they can quickly assess risk and formulate game plans that impact the bottom line. Revenue leaders today rely on stale spreadsheets and offline data manipulation in CRM or BI tools to try to keep on top of their business. Powered by up-to-the-minute quota, forecast, and CRM data, Clari's Adaptive…

Microsoft and WalkMe Announce Strategic Partnership to Increase Enterprise Digital Adoption

WalkMe on top of Microsoft Dynamics 365 provides sales organizations the power to enable their work from home employees and realize their technology investments in times of disruption WalkMe, the leading digital adoption platform and Microsoft Corp. announced a strategic partnership to help organizations realize the full value of their Microsoft investments by enhancing the integration and optimization of the companies' product and platform. Through this partnership, the companies will enable enterprise organizations to…

Okta Accelerates Philanthropy Commitment Announcing $10 Million in Giving and Launch of Nonprofit Technology Initiative

Okta, Inc., the leading independent provider of identity for the enterprise, announced a commitment of $10 million in philanthropic funding over the next three years, the majority of which will support the technology needs of nonprofits. At the core of the commitment is a new Nonprofit Technology Initiative, the goal of which is to enable every nonprofit to leverage technology to power and scale its mission. The Nonprofit Technology Initiative will focus on three key areas including accelerating nonprofits’ move to the…

Lifesize Statement Regarding Video Conferencing Privacy

Company reaffirms commitment to enterprise-grade data privacy practices, encryption and customer data protection Amid unprecedented industry-wide growth in video conferencing usage and ensuing reports regarding user privacy concerns with other platforms, Lifesize, a global innovator of video collaboration and meeting productivity solutions, reaffirmed its commitment to data privacy with a policy that meets the expectations of enterprise customers. “Privacy and security are of paramount importance to ensuring that…

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

China’s Strong Internet Use Spurs New Opportunities in Enterprise SaaS, Digital Advertising

FN Media Group Presents NetworkNewsWire Editorial Coverage As China's population nears 1.5 billion and internet use is rising at an explosive rate, the prospects for SaaS Enterprise Solutions and online marketing look brighter than ever. With a record number of people in China spending time online reading new, playing games, shopping and participating in social media, Software as a Service (SaaS) and digital marketing may be more effective than ever. iClick Interactive Asia Group is among the leading providers of…

AdMaven Launches New Security Features to Combat Ad Fraud

AdMaven, one of the world's leading advertising networks, is unveiling its advanced security capabilities that will help its growing network of advertisers use the self-service platform with confidence and reassurance. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record According to research commissioned by the Association of National Advertisers (ANA), in the US alone, advertisers lost $7.2bn to bot fraud in 2019, up from $6.3bn in 2015. Security,…

Apptopia and Braze Release State of Streaming Industry Report

With 2020 Poised to Be a Breakout Year for Streaming, Report Analyzes How New and Existing Can Be Successful in Evolving Market Conditions Apptopia, a market leader in mobile app intelligence, and Braze, a comprehensive customer engagement platform, today announced key findings from a joint report titled "2020: The Year of Streaming," analyzing the state of the streaming industry, as streaming is poised for a breakout year in 2020. Disney+ demonstrated that new streaming services can enter a crowded market and be…

Cox & Cox Selects Akeneo to Scale and Improve Product Experience Management Amidst Growth Plans

Product Experience Management (PXM) excellence practices help homeware retailer deliver on product information with speed and efficiency UK homeware ecommerce brand Cox & Cox has announced it has selected Akeneo, a global provider of Product Experience Management (PXM) solutions, to help ensure a high standard of product data accuracy and customer experience as it implements growth plans. Akeneo’s PXM platform helps companies improve customer experiences, increase sales, reduce time to market, and boost team…

RingCentral Enhances AT&T Office@Hand with New Video Solution

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions and AT&T  announced that AT&T Office@Hand powered by RingCentral now provides enhanced HD video capabilities through new RingCentral Video™ technology. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home At a time where remote work solutions are more critical than ever, AT&T Office@Hand enables businesses to instantly activate and…

Peer39 and NewsGuard Partner to Help Brands Avoid Fake News and Untrustworthy Sites

Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with legitimate-looking sites popping up to take advantage of programmatic buying automation while propagating misinformation. Naturally,…

VMware Announces General Availability of VMware vSphere 7 to Accelerate Application Modernization

Rearchitected VMware vSphere 7 Features Native Kubernetes, Powers VMware Cloud Foundation 4 VMware, Inc. announced the general availability of VMware vSphere 7, the biggest evolution of vSphere in over a decade. VMware vSphere 7 has been rearchitected into an open platform using Kubernetes APIs to provide a cloud-like experience for developers and operators. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award Today’s enterprise customers’ needs are constantly evolving and IT…

BARBRI Raises the Bar for Remote Learning Experiences With Dynatrace

Software Intelligence Platform enables seamless education journeys for law students and professionals, and new growth opportunities for top e-learning provider Software intelligence company Dynatrace, announced that BARBRI, the global learning and leading bar preparation provider, is using Dynatrace to create more seamless remote online learning experiences and drive better business results. BARBRI recently expanded its use of the Dynatrace Software Intelligence Platform to include the Digital Business Analytics and…

RingCentral Releases RingCentral Video to Address Work from Anywhere Demands; Completes Message Video Phone Solution

Available immediately as part of RingCentral Office, AT&T Office@Hand, and Avaya Cloud Office RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced RingCentral Video (RCV), a reimagined video meetings experience. Leveraging RingCentral’s open platform, RingCentral Video will be another component offered as part of RingCentral Office®, completing RingCentral’s differentiated Message Video Phone™ (MVP) solution. RingCentral Video…

Vital Capital Selects BackBay Communications as PR Agency of Record

Pioneering Impact Investing Firm Focused on Sub-Saharan Africa Hires BackBay BackBay Communications, a leading integrated financial services public relations, content development and digital marketing firm, today announced that it has been retained as agency of record by Vital Capital, a pioneering impact investor focused on companies in sub-Saharan Africa. BackBay Communications focuses on working with impact investing, private equity and venture capital, asset management, and financial technology clients, and service…

Omniconvert is Giving Away €5 Million in Credits to Fund Survival of E-commerce Merchants by Providing Access Advanced Growth Marketing…

Omniconvert, a company specialized in developing marketing technologies for e-commerce companies, offers the possibility of all SMEs in the e-commerce sector to access technologies to improve their conversion rate. The total cumulative value of the financing is 5 million euros and is aimed to support small and medium-sized companies in nine sectors throughout the world. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America As the medical challenge…

Hudson Integrated Digital Agency Offers ‘Resilience Digital Packages’ for Businesses Struggling During COVID-19

New Jersey Web & Digital Marketing Agency Offers Affordable Service Packages for Businesses Seeking to Digitize Operations and Implement eCommerce During Nationwide Shutdowns Award-winning digital agency Hudson Integrated announced the launch of its new "Resilience Digital Packages" — reduced-rate service packages specifically designed to help traditionally offline businesses harness the power of digital technology to adapt and thrive during the COVID-19 pandemic. Marketing Technology News: Screen-Free Learning…

Cloudbakers Expands Executive Team With Chief Marketing Officer Hire

Joel Hughes joins Cloudbakers as CMO Joel Hughes joined the executive team at Cloudbakers in March as Chief Marketing Officer. For the past 19 years Joel has supported the technical side of B2B media at multiple B2B publishers in roles covering IT, software engineering, and digital product development & strategy. Joel has also been a Cloudbakers client twice and was an early adopter of Google Cloud technologies. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources…

TechBytes with Tim Royston-Webb, Executive VP of Strategy at HG Insights

You have an extensive commercial background, tell us about your journey in Technology Intelligence. How did it begin? While I have always been involved in technology, first as a Developer, then a Consultant, and later a CIO for a medium-sized enterprise, I was fortunate in the 90s to work for Gideon Gartner when he left Gartner Group to start GiGa, a competitor to Gartner Group that went from $0 - $65m in Sales in just 4 years. Gideon saw an opportunity to disrupt a traditional market that had an outdated model, and…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…