2020 Predictions for Online Marketplaces and the Role of Mobile Apps

People who want food delivered to the comfort of their homes are increasingly turning online to places like Uber Eats and GrubHub. Without owning a single car or restaurant, these two companies reported $37 billion and $683 million in revenue respectively in 2017. They have created an innovative solution through which independent drivers bring consumers food from local restaurants, serving as the platform that arranges the exchange. Both companies demonstrate the opportunities and demand for online marketplaces. An online…

TechBytes with Justin Fortier, Principal Data Scientist at ViralGains

Tell us about your role and the team/technology you handle at ViralGains. I joined ViralGains in 2017 as Principal Data Scientist, where I not only create Machine Learning models to help grow the business but also build and lead the Data Science team. Regarding technology, we use Amazon S3 and Snowflake as our primary data warehouses, R and Python to build our models, and Microsoft PowerPoint and Tableau to communicate results, insights and recommendations to the executives. How are AI, NLP and Voice Search transforming…

Telefónica to Offer Google Cloud Solutions to Companies Around the World

The agreement between the two companies will allow Telefónica to reinforce its multicloud offering to companies with the inclusion in its catalogue of Google Cloud Platform, G Suite, Google Cloud Interconnect and Chrome Enterprise Telefónica Business Solutions, a leading provider of a broad portfolio of integrated communication solutions and digital services for the B2B market, has announced a strategic agreement with Google. This new agreement will help companies accelerate their transition to the cloud, reduce costs and…

Teespring and Twitch Announce New Partnership

Teespring, the global platform that allows independent creators to design and sell their own creations, is announcing its new partnership with Twitch, the world’s largest streaming platform for gamers. The new partnership signals the next step in Teespring’s journey to establish themselves as leaders in ‘creator merchandise’; not only does the service allow creators to monetize their channels, it encourages their fanbase to subscribe to their Twitch stream with the promise of access to exclusive "subscriber-only" merch,…

DocuSign Demonstrates Industry’s Next Must-Have Cloud at Momentum 2019

Company joined on stage by Dave Matthews, The Wilderness Society, Keller Williams, Refinitiv, Shell, UCSF, and Walmart to showcase impact of DocuSign's Agreement Cloud vision With a broad lineup of world-class speakers, a host of innovation announcements, and a strong vision for the future of agreements, DocuSign kicked off its annual Momentum conference for more than 1500 customers, developers, and partners in San Francisco. This year's event centers around the DocuSign Agreement Cloud—the recently announced suite of…

SPALDING Doubles its Digital Commerce Revenue with Salesforce

Legendary sports equipment brand delivers a slam dunk with AI-powered customer engagement and loyalty Salesforce, the global leader in CRM, announced that SPALDING, the largest basketball equipment brand in the world, is using Salesforce to provide its customers with fast, personalized and mobile-first experiences. Founded in 1876, A.G. Spalding & Bro. created and produced the first official basketball for Dr. James Naismith, the sport's founder, in 1894. With basketball innovation baked into its core, Spalding has…

Acquia Unveils Faster, Easier Personalization for Marketers

Announced at Acquia Engage Europe; the Only Personalization Tool Optimized for Drupal Helps Marketers Build and Launch No-Code Personalizations for Superior Digital Experiences Acquia announced the all-new Acquia Lift, the only personalization tool optimized for Drupal, now available as a no-code application to help marketers quickly and easily optimize customer experiences. The new product was unveiled at Acquia Engage Europe, where attendees got a first look at Acquia’s data-driven personalization solution. “As a…

Rite Aid Partners with Adobe to Drive Digital Transformation

Adobe Experience Cloud to Power Rite Aid’s Seamless, Personalized Customer Health and Wellness Experience Rite Aid Corporation has entered into a strategic partnership with Adobe to deliver seamless, personalized and connected health and wellness experiences for Rite Aid customers via Adobe Experience Cloud, the industry’s leading end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud will enhance Rite Aid’s ability to offer more consistent, compelling and…

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted in-depth academic research into the state and growth of the cybercrime economy, to better expose the impact cybercrime is having on the world – on both our personal and professional lives – today. The resulting report, “Into the Web of Profit,” showed how the cybercrime economy generated $1.5 trillion in revenue each year for malware authors and other cybercriminals, with some of the funds being diverted…

Alyce Secures $11.5 Million in Series A Funding to Redefine Direct Mail, Swag and Gifts

Alyce Inc. (“Alyce”), the AI-powered platform that’s redefining direct mail and swag, announced that it has raised $11.5 million in Series A funding to accelerate its growth and continue to help B2B companies get into more of their target accounts with a hyper-personalized approach to gifting. Manifest led the round with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital. Alyce is the only platform that gives sales, marketing, and customer relations teams…

AppTek and yellaUmbrella Announce Systems Integration Partnership to Provide Market-Leading Tools for Media Localization

New relationship combines best-in-class automatic speech recognition and neural machine translation solutions with advanced media processing and authoring systems AppTek, a leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR) and Neural Machine Translation (NMT), announced that yellaUmbrella, experts in media localization and access service technologies, have chosen AppTek’s ASR and MT technologies for integration with yellaUmbrella's Nebula and Stellar media processing…

NGDATA Enables Marketers to Design and Deliver Data-Driven, Individualised Campaigns in Minutes, Not Weeks

Intelligent Engagement Platform unlocks the power of personalisation for every marketer – no data science degree needed NGDATA announces a new platform that transforms marketers’ ability to tailor campaigns to individual consumers, enabling them to set up data-rich, insight-driven customer campaigns in minutes rather than weeks. NGDATA’s Intelligent Engagement Platform (IEP) has been engineered to overcome the challenges of turning huge volumes of data into individually tailored campaigns which create a unique…

Translations.com Debuts Four New Salesforce Cloud Integrations for GlobalLink Translation Management System

TransPerfect’s Tech Division Simplifies Multilingual Content Management for Salesforce Users Translations.com, the technology division of TransPerfect, the world’s largest provider of language and technology solutions for global business, announced the launch of its new GlobalLink Connect integration for Salesforce Marketing, Service, Commerce, and Knowledge Clouds. The company will demo these integrations as well as other modules in the GlobalLink suite of translation management technologies at Salesforce Connections,…

Onapsis Completes Acquisition of Virtual Forge

Onapsis, the global leader in business application cyber resilience, announced it has finalized its acquisition of privately-held Virtual Forge, headquartered in Heidelberg, Germany. Founded in 2006, Virtual Forge is the leading provider of solutions to automatically prevent, detect and remediate cybersecurity and compliance risks in customizations and extensions of SAP® applications. The addition of Virtual Forge’s technology to Onapsis’s award-winning business application cyber resilience platform delivers unparalleled…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne

Tell us about your role and the team/technology you handle at RhythmOne. As the VP of Influencer Marketing at RhythmInfluence, I’m lucky enough to oversee our pre-sale strategy, paid social and account management teams, as well as to work closely with our sales team to ensure success amidst a crowded marketplace. Our detailed processes that have been fine-tuned over the past seven years coupled with our experienced team and our various technology & data partners ensures our managed service offering drives…

Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x®. Centro, a global provider of advertising technology, operates Basis, a comprehensive and automated digital media platform. The integration bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x…

Mindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis

Industry experts will spotlight how AI, ML and Blockchain can help better serve the connected traveller Mindtree, a global technology services and digital transformation company, will lead two presentations at HITEC Minneapolis, the biggest hospitality conference in the world, showcasing breakthrough solutions that address how to meet the growing expectations of the connected, digital-first traveler. "Today's connected travelers demand high-quality digital and mobile experiences, competitive pricing across the value…

CoreMedia Announces CoreMedia Content Cloud – Marketing Connector on Salesforce AppExchange, the World’s Leading Enterprise…

CoreMedia's customers can now benefit from a powerful multi-cloud solution that enables 360-degree brand storytelling and shoppable customer experiences across all touchpoints CoreMedia announced it has launched CoreMedia Content Cloud - Marketing Connector on Salesforce AppExchange, enabling businesses to leverage powerful, yet easy-to-use, omni-channel content creation and experience orchestration tools with instant previews to create and deliver engaging commerce-driven experiences across multiple channels and devices.…

Databricks Accelerates APJ Expansion Following $250 Million Funding Round

Unified Analytics pioneer opens Australia, Japan, India offices Databricks, the leader in unified analytics, founded by the original creators of Apache Spark, announced the opening of new offices in Sydney, Australia, Tokyo, Japan and Bangalore, India, as the next step in the company's strategy to help businesses in the Asia-Pacific and Japan (APJ) region overcome challenges slowing AI adoption. The unified analytics pioneer, which established its APJ headquarters in Singapore in December last year, is valued at US$2.75…