Vista Cinema, the Global Leader in Cinema Management Software, Focuses on Transforming the Guest Experience for Cinema Exhibitors

The recent momentum displayed in the Vista Cinema product suite will continue unabated at CineEurope 2019 – following Vista’s February ’19 Customer Conference and the launch of its new products at CinemaCon Vista Entertainment Solutions (Vista Cinema), the leading provider of cinema management software for global cinema exhibition and the founding company of Vista Group International, announced an enhanced product suite in April this year. Just two months on, evidence-based showcasing of new Vista products will feature at…

Four Ways To Measure The Always-On Consumer

Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms has created more ways for marketers to reach consumers, but it’s also created a more complex customer journey. Analyzing marketing effectiveness has become more difficult as marketers struggle to get accurate and actionable data on the always-on consumer. Success depends on having the right tools in place to make sense of all the ways consumers interact with brands and measure the influence…

Harmonic Enables Guangdong Radio and Television to Deliver Premium UHD Broadcasts in China

Harmonic's Playout Solution Enables First Chinese Province-Level UHD Broadcast Channel Harmonic announced that Guangdong Radio and Television (GRT) is the first province-level broadcaster in China to deploy UHD channels, thanks to a playout solution from Harmonic. Supporting a range of formats, including SD, HD and UHD, Harmonic's playout solution enables GRT to create pristine UHD broadcasts. "UHD is still fairly new to the Chinese market, and we wanted to be at the forefront of this exciting movement," said Huang…

ValueMomentum Joins the MuleSoft Partner Program

ValueMomentum to Leverage Anypoint Platform to Support Connecting Applications and Data in the Cloud and On-Premises ValueMomentum announced its partnership with MuleSoft to provide consulting services for MuleSoft's Anypoint Platform. Anypoint Platform unlocks the power of API-led connectivity, enabling organizations to connect apps, data and devices more rapidly and efficiently. MuleSoft provides the leading platform for building application networks. ValueMomentum's implementation expertise and industry knowledge,…

Akamai Introduces the Edge Cloud Solution, Designed to Scale, Secure and Simplify IoT Connected Device and In-Application Messaging

IoT Edge Connect, the newest product in the Edge Cloud solution line, enables real-time messaging and reliability to millions of IoT and application endpoints Akamai, the intelligent edge platform for securing and delivering digital experiences, unveiled Edge Cloud, a solution line that leverages the power of the Akamai edge platform to streamline and secure the delivery of data to connected devices and in-application messaging at scale. Edge Cloud is designed to serve the needs of businesses bringing billions of endpoints…

Translations.com Debuts Four New Salesforce Cloud Integrations For GlobalLink Translation Management System

TransPerfect's Tech Division Simplifies Multilingual Content Management for Salesforce Users Translations.com, the technology division of TransPerfect, the world's largest provider of language and technology solutions for global business, announced the launch of its new GlobalLink Connect integration for Salesforce Marketing, Service, Commerce, and Knowledge Clouds. The company will demo these integrations as well as other modules in the GlobalLink suite of translation management technologies at Salesforce Connections,…

Deloitte’s Heat Launches Artificial Intelligence Practice ‘Heat AI’

Heat, the full-service advertising agency owned by Deloitte, launched Heat AI, a first-of-its-kind practice that leverages artificial intelligence and machine learning to discover online trends and conversations that are predicted to grow in popularity 72 hours before they peak — with 70% accuracy. To predict social trends, Heat AI's proprietary technology uses patented algorithms to capture, aggregate and analyze 100 million posts per day from 50,000 sources, including social, news sites and blogs. Every half hour, the…

MarTech Interview with Eric Wheeler, CEO, 33Across

"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and journey into technology. What galvanized you to start 33Across? I co-founded 33Across after running Digital agencies for many years. I was inspired by the potential of Programmatic Advertising and data to transform the ways in which brands were reaching consumers and optimizing their investments. How do you prepare for the highly disruptive Advertising Technology ecosystem? We stay…

Ksquare’s Google Analytics Connector 2.0 for Mulesoft 4.X Provides an Out-Of-The-Box Solution to Integrate Your Google Analytics Data…

Developed by Ksquare, the Google Analytics Connector for MuleSoft allows the user to design, build and integrate Google Analytics data with Mule Flows. The Google Analytics Connector enables your organization to have seamless integration of website analytic data with your enterprise applications to help with data decision making, advertising campaign evaluation, and more. The MuleSoft Google Analytics Connector comes out of the box with custom matrices layered on top of analytic data provided by Google. Easily design,…

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time and mind space (not to mention column inches) has been dedicated to addressing it. More consumers are now sports streaming than ever before. And with the rise of online-only providers like DAZN bringing new competition for existing market players, this has ushered in new expectations…

Beeswax Appoints Matt Clark as its First Vice President of Partnerships

Industry Veteran to Join the Bidder-as-a-Service Pioneer Beeswax, the industry's first extensible programmatic buying platform, welcomes Matt Clark as its first vice president of partnerships. In the role, Clark will be responsible for overseeing all new and existing exchange and data partnerships, as well as managing Beeswax’s Programmatic Cloud. He will report directly to the chief executive officer, Ari Paparo. Clark has worked for a variety of companies, from ad tech platforms and publishers to ad networks and…

Mitsubishi Motors And New Chief Marketing Officer Kimberley Gardiner Think Small… And That’s A Good Thing

MMNA's New "Small Batch" Philosophy Debuts With Crossover Family Marketing Effort Ahead of Far-Reaching Changes to the Brand's Go-To-Market Strategy Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the US for the second consecutive year, is on the rise, but in order to accelerate that growth, the company is thinking small. But not small as in diminutive, small as in "Small Batch," a term that speaks to carefully crafted products, thoughtfully curated collections and a proudly…

Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times  Adslot Media announced that a recent campaign executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight, planned and launched the campaign during the high-traffic Black Friday holiday, using its client’s…

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

"The web and the mobile phone are unforgiving environments. If your customer experience isn’t delivering what the customer is looking for, your competitors are only a click or tap away." Tell us about your interaction with smart technologies like AI and Cloud-based Enterprise platforms. It’s my privilege to be sitting at the helm of a new and exciting company that is at the forefront of cloud-deployed AI-based enterprise solutions, Evolv Technologies. And, what an exciting time to be working in the space! The capabilities…

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how. Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star…

ADARA Announces ADARA Traveler Value Score on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Customers can now benefit from Traveler Value Score in Salesforce Service Cloud ADARA announced it has launched ADARA Traveler Value Score on Salesforce AppExchange, empowering businesses to deliver powerful travel insights to increase understanding of customers. Salesforce Service Cloud customers will be able to access the ADARA Traveler Value Score for millions of travelers, calculated from billions of real-time travel behaviors across ADARA’s global travel brand partners. The Traveler Value Score can inform service and…

LimeTray, a Full-Stack Restaurant Management Company Starts its Operations in the US

LimeTray, a SaaS company providing full-stack restaurant management solutions has started its operations in the US. Founded by Akhilesh Bali and Piyush Jain, the company has acquired a client base of 4500+ restaurants since its inception in 2013. Leading brands include the likes of Burger King, Mad Over Donuts, Taco Bell, Krispy Kreme, and other local and national restaurants. It currently services clients in India, US, UK, UAE, South Africa and is rapidly expanding its business across other geographies. Speaking of…

Ness Digital Engineering Acquires Sovereign CRM

Ness Digital Engineering, a portfolio company of The Rohatyn Group (TRG), has completed an acquisition of Sovereign CRM, a rapidly-growing Salesforce consultancy that specializes in the architecture, implementation, customization and integration of a broad suite of Salesforce products. Sovereign CRM will further expand the capabilities of Ness’s Cloud & Platform Engineering Practice to capitalize on rapidly increasing demand for Salesforce expertise globally. “Many companies rely on Salesforce as their platform for…

VidMob Closes $25 Million In Series B Financing To Fuel Global Expansion Of Creative Technology Platform, Agile Creative Studio

Led by BuildGroup, Latest Funds Will Accelerate Development of Creative Intelligence Tech to Improve Effectiveness of Video Ads VidMob, a first-of-its-kind full stack creative technology platform, announced the closing of $25 million in Series B financing, bringing the company's total capital raise to more than $45 million. This latest round of funding will be used to further develop VidMob's award-winning technology solution, the Agile Creative Studio, aimed at helping marketers of all sizes improve and scale their…

InsightSquared Unveils New Revenue Intelligence Solutions to Drive Predictable Company Growth at Ramp 2019

InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer Success InsightSquared, the leading provider of revenue intelligence solutions, has kicked off its annual revenue operations conference, Ramp, taking place on Thursday, June 13 – Friday, June 14, 2019, at the Revere Hotel in Boston. This morning, the company unveiled several new solutions focused on helping revenue operations professionals make better decisions by…