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Yext Reveals New Insights into Holiday Consumer Search Trends

Globally, consumers are looking for directions to toy and jewelry stores in the leadup to Christmas and liquor stores for New Year's Eve.  Yext, Inc., the Search Experience Cloud company, released new research on global consumer search behavior during the holiday season. The study found that consumers ready to buy gifts click for directions to toy stores up to 231% above average the week before Christmas, while those looking to imbibe during the holidays request directions to liquor stores up to 160% above average…

Phunware to Attend CES 2020 in Las Vegas

Join the Phunware Executive Team to Discuss Digital Transformation in a Mobile-First World Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that its Executive Team will be attending CES 2020 from January 7-10 in Las Vegas, Nevada. Phunware to Attend CES 2020 in Las Vegas. Join the Phunware Executive Team to Discuss Digital Transformation in a Mobile-First World. CES attracts business leaders and pioneering…

Artificial Intelligence in Restaurant Business

Artificial Intelligence (AI) has paved a new way for innovations that have transcended any other technology’s impact on society. Influencing and becoming a critical aspect of many industries, AI has become an important asset to possess. The restaurant business is no stranger to AI either. AI for restaurant business has seen a huge surge in terms of demand and necessity in the past decade. The implementation of AI for businesses has shown strongly about how big of a positive impact AI can provide. Following the suit,…

What Do Businesses Need to Know When Google Changes Their Algorithm?

How Can a Basic or Non-Existent Knowledge of SEO Hurt Them When This Happens? Google uses over 200 variables in their ranking algorithm plus multiple AI-based systems that help process search results. The main variables will cover 3 main areas of SEO: On-Page SEO (content relevance, quality, and engagement); technical SEO (ensuring your site is free from technical errors that prevent Google from crawling and understanding content); and off-page SEO (the volume, relevance, and quality of backlinks coming from other…

Imagen Brings Intelligent Video Management Platform to US Market

The Platform of Choice for Media, Broadcasters and Sports Organizations Globally, Imagen Helps Businesses More Effectively Engage Audiences with Video Imagen, the leading video management platform for media companies and sports organizations around the world, is extending its reach to provide organizations the same powerful platform for leveraging video in their business. Demand for the company’s scalable, intelligent video management platform has grown beyond its traditional markets of media and sports, as corporate…

Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials

Box Office Essentials and International Box Office Essentials subscribers will be able to access Gower Street's proprietary film comparison data to optimize planning and evaluation Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore. Film…

OnePIN Shatters Milestone with Half a Billion Mobile Subscribers Installed

Feyzi Celik, Chief Executive Officer of OnePIN, Inc., announced that the innovative company shattered another significant milestone – surpassing an installed base of more than 500 million mobile subscribers. "Today, there are half a billion mobile subscribers that have OnePIN's solutions within their mobile devices," he noted. "Helping 500 million people connect with each other and with brands and businesses they care about is simply an amazing and humbling accomplishment. Only a handful of companies have been able to…

6sense Launches Dynamic Display Advertising

New Feature Extends 6sense’s Native Display Advertising Capabilities 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information. New dynamic feature extends @6senseInc's native display advertising capabilities. “Display advertising is an essential component of a comprehensive account-based sales and…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

US Real Estate Franchise Chooses Five9 for the Intelligent Cloud Contact Center’s CRM Integration

Five9, Inc., a leading provider of the intelligent cloud contact center, announced that a US nationwide real estate investor has chosen to replace its on premise contact center and move to the cloud with Five9. US Real Estate Franchise Chooses @Five9 for the Intelligent Cloud Contact Center’s CRM Integration The franchise provides services to homeowners who need to quickly sell their properties and are willing to take less money for them. More than 1,000 agents staff the inbound contact center to field calls from sellers…

project44 Welcomes Two Industry Veterans to Fast-Track Market Expansion

project44, the global leader in advanced visibility for shippers and logistics service providers, announced the addition of two industry veterans to its Revenue team – David Panitz as Vice President of Global Accounts and Brett Williams as Regional Vice President of Strategic Accounts. “project44 delivers value unmatched by any other vendor in the market. I’m thrilled to be a part of their story and join them in delivering a new era of trust and predictability to transportation and logistics.” Panitz will join project44 to…

Instreamatic and Gaana Partner to Introduce Dialogue Advertising to More Than 110 Million Monthly Streaming Music Listeners

With This Partnership, Gaana – India’s Largest Streaming Service – Will Integrate Instreamatic’s Technology to Place Fully-Measurable Interactive Voice Ads within Audio Content Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Gaana, India’s largest music and content streaming service, have partnered today to integrate Instreamatic into Gaana’s platform. This partnership…

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

Viewbix Partners with Doctorpedia to Enable Accelerated Patient Journey Through Digital Video

Trailblazer in Data-Driven Video Engagement Strategy Enhances Digital Video Content for Improved Business Performance for Leading Health Media Network Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world, announced it has partnered with Doctorpedia, a health media network of condition-specific medical websites delivering credible and engaging video and written content powered by real doctors. Doctorpedia is working with…

ForwardPMX Group LLC Acquires The Search Agency, Creating A Dominant Brand Performance Group With Reach, Scale and Technology Solutions…

With the Acquisition of The Search Agency, ForwardPMX, a Stagwell Group Company, Grows to over 25 Offices and 1000 Marketing Experts Managing $1+ Billion in Media ForwardPMX, an award-winning global brand performance marketing agency, announced the acquisition of digital marketing firm, The Search Agency. This strategic move bolsters the combined team's position as the agency of choice for enterprise businesses requiring world-class, full-funnel marketing services. The Search Agency is a global team of…

TIBCO Cloud Integration Now Available on Microsoft Azure

Customers Using Microsoft Azure Now Have a Native iPaaS to Connect Both On-Premises and Cloud Applications and Data TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that all capabilities of TIBCO Cloud Integration, the company's market-leading hybrid integration platform, are now available on Microsoft Azure. With all of the TIBCO Cloud Integration application's capabilities now running natively on Azure and Amazon Web Services (AWS), customers and partners can easily connect…

BillingPlatform Raises $10 Million Series B to Grow Billing Software Business

The Company Is on Pace to Double Its Revenue and Headcount for the Third Year in a Row BillingPlatform, a global, cloud-based monetization and billing software provider, has raised $10 million in Series B funding from Columbia Capital. The money will be used to continue product development, customer success programs, and go-to-market efforts. BillingPlatform has now raised $14 million from Columbia since 2017. According to MGI Research, the market for monetization software tools is growing dramatically and represents…

Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company

AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria will merge to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Earlier this year, two content recommendation platforms  - Taboola and Outbrain, had joined hands to take on the duopoly of Google and Facebook advertising. Telaria is a…

Simpliance Technologies Launches Its Mobility Task Management App to Drive Digital Transformation for Enterprises

Simpliance Technologies, India's largest integrated digital Governance, Risk and Compliance (GRC) platform, and a key subsidiary of India's leading business services provider Quess Corp, has launched its Mobility Task Management app for enterprises looking to drive digital transformation in the GRC space. The mobile application will help organizations in digitizing their internal and external checklists, improve compliance and develop effective risk mitigation plans for their business. With nearly 1 lakh subscribers,…

People.ai Names New Chief Product Officer and Chief Operating Officer to Accelerate Company Growth

25-Year Industry Veterans Join the Ranks of the People.ai Executive Team as the Company Is Poised to Grow New Business and Partnerships People.ai, creators of the first Revenue Intelligence System, powered by Artificial Intelligence (AI), announced the addition of Thomas Wyatt as Chief Product Officer and Art Harding as Chief Operating Officer reporting to the CEO, Oleg Rogynskyy. Wyatt is charged with defining the People.ai product roadmap and next-generation offerings. Harding will be bringing strategic insight and…