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Messaging Architects Examines Legacy Email Archiving Solutions

Email expert asks if businesses should migrate to a modern email archiving solution like Office 365 to avoid the limitations of legacy vendors—in a new article from Messaging Architects Messaging Architects, an eMazzanti Technologies Company and email migration consultant, examines legacy email archiving solutions in a new article on the Messaging Architects website. The informative article offers reasons to stay with an old system as well as the limitations of doing so. The author then cautions readers to avoid the…

Refinitiv Announces Availability of Tick History Data on Google Cloud

Refinitiv’s Extensive Archive of Pricing and Trading Data Is Now Available via Google Cloud. Building on its commitment to the delivery of data on the cloud, Refinitiv announces the launch of its Tick History dataset on Google Cloud Platform (GCP), enabling customers to access, query and analyze Refinitiv’s extensive archive of pricing and trading data using the machine learning capabilities of Google Cloud’s BigQuery. The Tick History dataset offers the full breadth and depth of Refinitiv’s historical tick data drawn…

Survey: Braze Finds 84% of Adults Have Decided Against Engaging with a Company Because of Privacy Concerns

72% of Adults and 72% of Marketing Execs Agree Privacy Should Be A Primary Concern of Presidential Candidates in 2020 Braze, a comprehensive customer engagement platform, announced key findings from a study of over 2,000 U.S. adults, a subset of 800 U.S. parents, and 500 marketing executives on the topic of data privacy. Clear among the findings was the fact that data privacy is now a business issue: 84% of adults have decided against engaging with a company because it needed too much of their personal information, and…

Pinpoint Predictive Announces Shopper Personality Enhancements and BigCommerce Launch

Pinpoint Predictive announced a suite of enhancements to their flagship customer personality analysis service, Shopper Personality, inclusive of the app's launch on the BigCommerce ecosystem. Product enhancements include onboarding and analysis support for the largest of eCommerce stores, as well as automated audience segmentation for the large volume of merchants that have opted-in to Pinpoint's Thinkalike Targeting for Facebook Beta Program. All of these enhancements are available as of today for BigCommerce and Shopify…

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. With marketers planning to invest more in…

Master Agent, AVANT, Expands Technical Leadership with the Addition of Director of Cloud Engineering

Newly Appointed Director of Cloud Engineering, Brent Wilford, to bring enterprise engineering skills to enterprise customers, enabling implementation of next generation technologies AVANT Communications, a platform for IT decision-making for next generation technologies, announces the addition of Brent Wilford to its leadership team as Director of Cloud Engineering. As AVANT works to make strategic investments to enable Trusted Advisors to help businesses navigate the fast-paced IT market, they are focusing on…

Marchex Adds Closed Loop Conversion Insights to Sales Edge Rescue

Now businesses can evaluate sales team effectiveness and measure impact in converting high value leads that were initially mishandled Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Closed Loop Conversions, a significant enhancement to Marchex Sales Edge Rescue that enables enterprise and local businesses to more efficiently grow revenue by capturing missed opportunities. As part of the Marchex Sales Edge suite, Sales Edge Rescue offers conversational…

Trustgrid to Secure Access to On-Premises Enterprise Data for data.world

Data Mesh Platform helps solves the challenge of accessing customer data behind firewalls Trustgrid, a pioneer and leader in connecting centralized applications to distributed data sets, announced that data.world, the cloud-native data catalog, will use Trustgrid to provide data mesh connectivity between its cloud platform and customer data sources. data.world’s SaaS-based catalog makes it easy for everyone—not just the "data people"—to get clear, accurate, fast answers to any business question. Marketing Technology News:…

Bestbuy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics – Amazon Comes Second

Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics Bestbuy.com is the most visible website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com. However, nearly…

Afterpay Taps Airbnb Executive as First Global CMO

Afterpay announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the company as its first Global Chief Marketing Officer.  Previously, Geoff was global head of marketing for Airbnb's flagship Homes business. "The Afterpay business has established itself as the leader in 'Buy Now, Pay Later' services across the world," said Nick Molnar, Co-Founder and U.S. CEO of Afterpay. "The time has never been better to harness this…

Fourteen EPAM Experts Named Sitecore Most Valuable Professionals, The Most Ever Awarded

Elite Distinction Awarded for Commitment and Dedication to the Sitecore Community EPAM Systems, Inc., a leading global provider of digital platform engineering and software development solutions, announced that Sitecore, the global leader in digital experience management software, has named 14 of its employees as Most Valuable Professionals (MVPs). The honorees include two Commerce MVPs, two Ambassador MVPs and 10 Technology MVPs worldwide. Recognizing professionals within the Sitecore community who actively apply…

OpenSlate Welcomes Stephanie Vandenberg as Senior Vice President of Sales, Brand and Agency Partnerships

Seasoned Industry Veteran Brings Years of Integrated Advertising and Marketing Experience to New Role OpenSlate, the leading independent provider of video content ratings across the world’s largest digital platforms, announced that Stephanie Vandenberg has joined the company as Senior Vice President of Sales, Brand and Agency Partnerships. Vandenberg brings over two decades of media and ad tech experience to OpenSlate, where she will spearhead growth by driving new brand partnerships and client-retention initiatives while…

Poly Introduces Poly Lens for Cloud-based Insights and Video Endpoint Management

Poly Lens Management and Insights Add More "Enterprise Cred" to Radically Simple Endpoints; First Step Toward Unifying Poly Management Tools in One Powerful Cloud Solution Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, unveils Poly Lens, a new cloud-based insights and management service. Initially available in a fully supported commercial preview, Poly Lens combines seamless management and updating tools with powerful insight into how Poly devices are actually…

How Document Automation Benefits Revenue Enablement

Revenue enablement is a customer-centric discipline that covers the entire buyer journey, from awareness of a specific business problem through solution discovery, purchase, deployment and beyond. It leverages the key portions of Sales Enablement (communications, training, and coaching) and extends it to the entire go-to-market organization. Revenue enablement, however, goes one step further, extending the powerful aspects of Sales enablement to focus on collaboration and alignment, process improvement and data-informed…

Equinix Taps Oracle Exadata to Help Power Global Interconnection Platform

Data Center and Cloud Interconnection Services Rely on Oracle Exadata and Oracle Database To help power one of the most dynamic data center and global interconnection platforms in the world, Equinix relies on Oracle Exadata Database Machine as a core Oracle Database transaction engine to run its growing business. With a global footprint of more than 200 International Business Exchange data centers spanning across more than 50 markets on five continents, Platform Equinix contains the highest share of the world's public…

New Research from Arkose Labs Shows Human-Driven Fraud Attacks are on the Rise

Data Reveals a Surge in Sweatshop-Powered Fraud Alongside Attack Spikes on Online Gaming and Social Media Platforms Arkose Labs, providers of online fraud prevention technology combining risk assessments and sophisticated enforcement challenges, today announced the release of its Q1 2020 Fraud and Abuse Report. The most notable trend this quarter was a major spike in human-driven attacks – which rose 90% compared to six months previously. Changing attack patterns were felt across geographies and industries, at a time of the…

Burton Snowboards Selects NewStore as Omnichannel Partner for Digital Transformation

World's Leading Snowboarding Company Will Run Retail Operations on Iphone Innovative Omnichannel Platform Manages Inventory, Endless Aisle, Fulfillment and Mobile Checkout NewStore, the first to provide Omnichannel-as-a-Service, announced Burton Snowboards (Burton) will implement the NewStore Omnichannel Platform in all of its stores globally.  NewStore will leverage its partnership with Salesforce to connect into Salesforce Commerce Cloud, giving Burton a single unified platform to manage ecommerce, customers,…

Performance-Enhancing Technology from FranchiseBlast Strongly Impacts Operations

Franchising Evolves with Insights, Business Planning and Artificial Intelligence (AI) As the International Franchise Association (IFA) 2020 opens this year in Orlando, thousands of franchising executives are exploring ways to give their franchisees the competitive edge in the marketplace. Franchisors are embracing evidence-based tools helping them reach new heights in both growth and satisfaction scores. With Franchise Business Plans, the Franchise Business Coach (FBC) and franchisee work together in a concrete and…

WP Engine Appoints Lisa Box Senior Vice President of Corporate Development

Award-Winning Business Development Leader to Drive M&A Growth Engine & Innovation Ecosystem to Complement WP Engine’s Product Development WP Engine, the WordPress Digital Experience Platform (DXP), announced the appointment of Lisa Box as the company’s new Senior Vice President of Corporate Development. In her new role, Lisa will be responsible for expanding WP Engine’s growth strategy, market leadership and customer value through acquisitions and strategic partnerships. Box will report to Heather Brunner,…

Dun & Bradstreet Powers New Analytics Studio with Alternative Data Sources

Best-in-class B2B data and state-of-the-art technology deliver agile analytics to clients instantly Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has announced the availability of D&B Analytics Studio, a secure, cloud-based analytics platform that provides clients with a single, integrated solution to seamlessly explore, synthesise and operationalise data and analytics in order to remain competitive in the era of digital transformation. The wide array of development…