AUDIENCEX Continues Momentum with 300% Revenue Growth and Strategic Leadership Appointments

The largest global independent trading desk welcomes new C-Suite executives Andy Vogel and Ryan Carhart to support further expansion AUDIENCEX, the largest global independent trading desk built for performance marketers, announced it has experienced record growth, including doubling its business in under 12 months, the addition of over 150 new clients and revenue for the current quarter increasing more than 300% YOY. To support this rapid business growth, the company has announced several executive-level hires, with the…

CuisinArt Golf Resort & Spa Serves Up Unique, Intelligent Guest Room Experiences With Avaya and Percipia

The award-winning CuisinArt Golf Resort & Spa, part of ‘The Leading Hotels of the World’ brand, has introduced enhanced guest experiences in their 101 suites and villas through the combination of the Avaya Vantage portfolio of Avaya IX Devices and an advanced hospitality application developed by Percipia. The renowned 275-acre CuisinArt resort property on the beautiful Caribbean island of Anguilla was devastated by Hurricane Irma in 2017 and re-opened in late 2018 with a redesign of its entire property, villas, and…

New Syncsort Trillium Software Delivers Data Quality at Scale

Helps Organizations Advance Trusted Data to the Cloud for Strategic AI, Machine Learning and Compliance Initiatives Syncsort, the global leader in Big Iron to Big Data software, unveiled Trillium DQ for Big Data, providing best-in-class data profiling and data quality capabilities in a single solution, designed to work natively with distributed architectures. Using Trillium DQ for Big Data, organizations can apply data quality to large volumes of enterprise data on-premises or in the cloud, delivering trusted data for…

Speedcast and XipLink Announce Strategic Partnership

Bringing Innovative, Next-Generation WAN Optimization Solutions to Customers Speedcast International Limited, the world's most trusted provider of remote communication and IT solutions, and XipLink Inc., the technology leader in Wireless Link Optimization, announced a strategic partnership to develop comprehensive technologies to maximize efficiencies in data transfer across wide area networks (WAN). Marketing Technology News: Blis Expands Into the Netherlands With First Hire As the technology convergence between the…

4C and IRI Deepen Relationship for Linear TV and OTT

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing technology company, and IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that they are expanding their relationship. As a result of this collaboration, advertisers can now better target their cross-channel video planning and buying by leveraging IRI purchase-based data via the Audience Hub within Scope by 4C.…

Profisee Adds Market Analyst Bill O’Kane to Leadership Team

Joins Profisee As Vice President and MDM Strategist Profisee, a leading modern data management software company, announced, that Bill O'Kane, former Gartner VP and Analyst for Master Data Management (MDM) and Data Governance has joined Profisee as Vice President & MDM Strategist.  Previously, Mr. O'Kane spent eight (8) years at Gartner while leading and co-authoring Gartner's MDM Magic Quadrant. His decision to join Profisee reflects his eight-year tenure evaluating a wide array of MDM and other data management vendors,…

PX Launches Private Marketplaces to Support Direct Advertiser to Publisher Engagement

Leading marketplace for customer acquisition enhances offering to facilitate direct publisher to buyer transactions PX, the leading marketing technology platform to automate and manage customer acquisition, announced that it has launched PX Private Marketplaces, a market program for third-party publishers and lead buyers to engage in direct, one-to-one transactions with optimized pricing and consistent end-to-end performance measurement.  Under the new offering, any lead buyer with relationships to publishers outside of…

Facebook Shoots Down ‘Innovation’ Chaos with a New CryptoCurrency Platform ‘Calibra’

Facebook's vision for social media networking is hinged on the future of Internet and Blockchain now! Facebook has been swinging two ends of the 'chaos' spectrum ever since it's roles in overlooking data privacy compliance and Cambridge Analytica scandal were exposed last year. In less than a year, Facebook has managed to map a more-focused and heavily fortified digital messaging and social media platform for users. It will be topped with a digital currency offering powered by blockchain technology. Yesterday, Facebook…

Singapore’s Conversant Leverages Verimatrix Secure Cloud for Multi-DRM Security

Expanding VCAS Multi-DRM Support into the Cloud Enables More Flexible Business Models Verimatrix, the leader in redefining the standard for connected devices and services with an innovative combination of security and data analytics, announced that Singapore-based digital media cloud service provider Conversant is now hosting its Verimatrix Video Content Authority System (VCAS™) in the Verimatrix Secure Cloud. The agile cloud environment enables a flexible software-as-a-service (SaaS) model to more efficiently support…

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced that its IT Deal Alert Priority Engine platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the…

Franklin Sports Selects CommerceIQ To Empower Their E-Commerce Team To Manage Amazon Holistically

CommerceIQ aggregates Amazon Vendor Central, Amazon Retail Analytics - Premium (ARAP), Amazon Marketing Services (AMS), and competitor and retail data onto a single platform. The platform then applies machine learning to analyze millions of frequently-changing data points across Amazon to automatically identify and prioritize the most effective sales, marketing and supply chain actions, which are then automated to profitably drive online traffic, conversion and sales. Like many brand manufacturers, Franklin Sports has…

MarTech Interview with Duncan Stockdill, Co-Founder and CEO at Capsule

"Marketing Automation and Technology is undoubtedly powerful, but keep in mind that there’s a human behind the numbers, and also, I think we’re all getting a little tired of dealing with bots!" Tell us about your role and journey into technology. What inspired you to co-start Capsule? I started my career 20 years ago with a technology company that was building bespoke Customer Management solutions for financial services companies such as banks and financial advisors. These were long-running projects that would take years…

2020 Predictions for Online Marketplaces and the Role of Mobile Apps

People who want food delivered to the comfort of their homes are increasingly turning online to places like Uber Eats and GrubHub. Without owning a single car or restaurant, these two companies reported $37 billion and $683 million in revenue respectively in 2017. They have created an innovative solution through which independent drivers bring consumers food from local restaurants, serving as the platform that arranges the exchange. Both companies demonstrate the opportunities and demand for online marketplaces. An online…

TechBytes with Justin Fortier, Principal Data Scientist at ViralGains

Tell us about your role and the team/technology you handle at ViralGains. I joined ViralGains in 2017 as Principal Data Scientist, where I not only create Machine Learning models to help grow the business but also build and lead the Data Science team. Regarding technology, we use Amazon S3 and Snowflake as our primary data warehouses, R and Python to build our models, and Microsoft PowerPoint and Tableau to communicate results, insights and recommendations to the executives. How are AI, NLP and Voice Search transforming…

Telefónica to Offer Google Cloud Solutions to Companies Around the World

The agreement between the two companies will allow Telefónica to reinforce its multicloud offering to companies with the inclusion in its catalogue of Google Cloud Platform, G Suite, Google Cloud Interconnect and Chrome Enterprise Telefónica Business Solutions, a leading provider of a broad portfolio of integrated communication solutions and digital services for the B2B market, has announced a strategic agreement with Google. This new agreement will help companies accelerate their transition to the cloud, reduce costs and…

Teespring and Twitch Announce New Partnership

Teespring, the global platform that allows independent creators to design and sell their own creations, is announcing its new partnership with Twitch, the world’s largest streaming platform for gamers. The new partnership signals the next step in Teespring’s journey to establish themselves as leaders in ‘creator merchandise’; not only does the service allow creators to monetize their channels, it encourages their fanbase to subscribe to their Twitch stream with the promise of access to exclusive "subscriber-only" merch,…

DocuSign Demonstrates Industry’s Next Must-Have Cloud at Momentum 2019

Company joined on stage by Dave Matthews, The Wilderness Society, Keller Williams, Refinitiv, Shell, UCSF, and Walmart to showcase impact of DocuSign's Agreement Cloud vision With a broad lineup of world-class speakers, a host of innovation announcements, and a strong vision for the future of agreements, DocuSign kicked off its annual Momentum conference for more than 1500 customers, developers, and partners in San Francisco. This year's event centers around the DocuSign Agreement Cloud—the recently announced suite of…

SPALDING Doubles its Digital Commerce Revenue with Salesforce

Legendary sports equipment brand delivers a slam dunk with AI-powered customer engagement and loyalty Salesforce, the global leader in CRM, announced that SPALDING, the largest basketball equipment brand in the world, is using Salesforce to provide its customers with fast, personalized and mobile-first experiences. Founded in 1876, A.G. Spalding & Bro. created and produced the first official basketball for Dr. James Naismith, the sport's founder, in 1894. With basketball innovation baked into its core, Spalding has…

Acquia Unveils Faster, Easier Personalization for Marketers

Announced at Acquia Engage Europe; the Only Personalization Tool Optimized for Drupal Helps Marketers Build and Launch No-Code Personalizations for Superior Digital Experiences Acquia announced the all-new Acquia Lift, the only personalization tool optimized for Drupal, now available as a no-code application to help marketers quickly and easily optimize customer experiences. The new product was unveiled at Acquia Engage Europe, where attendees got a first look at Acquia’s data-driven personalization solution. “As a…

Rite Aid Partners with Adobe to Drive Digital Transformation

Adobe Experience Cloud to Power Rite Aid’s Seamless, Personalized Customer Health and Wellness Experience Rite Aid Corporation has entered into a strategic partnership with Adobe to deliver seamless, personalized and connected health and wellness experiences for Rite Aid customers via Adobe Experience Cloud, the industry’s leading end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud will enhance Rite Aid’s ability to offer more consistent, compelling and…