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Manthan Achieves AWS Retail Competency Status

Manthan, a leading artificial intelligence (AI) - powered Cloud Analytics Company, announced today that it achieved Amazon Web Services (AWS) Retail Competency status in the Advanced Retail Data Science & Customer Engagement category. AWS Retail Competency Partners deliver highly specialized technical expertise and proven customer success across numerous innovative solution areas in retail with specific focus on Data Lakes, AI, Machine Learning (ML), and Analytics solutions that improve operational efficiency,…

Resulticks Holiday Retail Report: Three out of Five Shoppers Check Prices Online While Shopping In-Store

Study commissioned by real-time omnichannel marketing automation leader reinforces importance of omnichannel shopping experience driven by personalization and convenience Resulticks, the world's fastest growing real-time conversation marketing solutions provider, released an insightful research report titled "Evolving the Customer Experience", analyzing U.S. consumer holiday shopping behaviors across brick-and-mortar and online retailers. Despite the focus in recent years on online shopping, the report reinforces the…

New Vice President Joins Bond to Lead Expansion of Data and Analytics Practice

Francis Silva to Lead Team and Evolve Offerings as Demand Soars for Complex Analytics and Data Management Services Bond Brand Loyalty, a global customer experience and loyalty management company, has appointed Francis Silva to the newly created position of Vice President of Data and Analytics. In his new role, Silva will lead Bond’s analytics practice and a team of data scientists, business analysts, and decision science experts—which has doubled in size as demand soars for innovative and more sophisticated services, tools,…

e-Spirit and Nvizion Solutions Ink Partnership

Partnership enables the delivery of content-driven e-commerce experiences that turn customers into lifelong fans e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, and Nvizion Solutions, a leading digital commerce solution and service provider and creator of the Nitrogen Platform--the industry’s first AI-driven CDN-- have signed a new partner agreement to deliver content-driven e-commerce experiences to global B2B and B2C retail and e-commerce customers. Marketing Technology…

Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to build brand…

SAP Commerce Cloud and Minsait’s Onesait Hospitality Suite Improve Digital Experiences for Travelers

SAP SE and digital transformation consultancy Minsait, a division of Indra, announced the integration of Minsait’s Onesait Hospitality suite into the travel accelerator for the SAP Commerce Cloud solution to enable hotel chains to better serve travelers with new products and services available in a single commerce system across various channels, such as mobile, social or websites. Marketing Technology News: Where Do Marketing Teams Fail with Customer Experience Efforts? “Tourists today want to conveniently reserve their…

Napster And Super Hi-Fi Announce Partnership To Create Distinctive, Personalized Music Listening Experiences

Cross-platform technology and marketing alliance connects "Powered by Napster" tech service and AI audio innovations from Super Hi-Fi Napster and Super Hi-Fi are now working together to allow music streaming services and leading consumer companies to easily create the next generation of personalized and branded music. The two pioneers in music technology allow companies across a variety of industries, where music is a critical component of their business offerings, to add a critical layer of differentiation and…

OneConnect Wins Prestigious Award at the 2019 Kotler Future Marketing Summit for Its Outstanding Global Marketing Efforts

OneConnect Financial Technology Co., Ltd (OneConnect), an associate company of Ping An Group, won the "Kotler New Marketing Year Successful Overseas Marketing Award" at the prestigious "2019 Kotler Future Marketing Summit" held in Beijing on 12 October. OneConnect's win is an affirmation of its outstanding global marketing efforts that successfully export Ping An's technologies to leading financial institutions outside of China within a short span of one year or so. Philip Kotler, known as the "father of modern…

Stefanini Revolutionizes Chatbot Market and Launches Sophie SaaS to Compete with Global Players

The Multilanguage-Trained AI Platform Is 85% More Efficient Than Any Other on the Market Partnered with Stefanini, a $1B global IT provider with locations in 41 countries, IDG, the world’s leading technology media, data and marketing services company, conducted a recent survey about how cognitive  technologies will transform the customer experience. The study  shows that more than 70 percent of the 108 respondents are already using cognitive technology for one or more purposes, and 63 percent plan to implement it in the…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

Intema Adds New Advanced Automation Feature to its eFlyerMaker Email Marketing Platform

Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the launch of a new advanced automation feature for its eFlyerMaker email marketing platform. “This new automation feature was created with the goal of offering a best-in-class, flexible product tailored to our customers’ needs and should open up many new sales opportunities in the enterprise segment,” said Daniel Drouet, Vice President, Products, at Intema. “Combined with…

bunq and Onfido Expand Partnership to Provide Users With Smooth Onboarding Experience With Trusted Identity Verification

AI-Powered Identity Verification Gives bunq Users Fast and Frictionless Onboarding and Re-Authentication Onfido, the global identity verification provider, tannounced a renewed partnership with European challenger bank, bunq. Onfido will continue to deliver market leading AI-powered identity verification and will expand to provide a fast and seamless user re-authentication solution to bunq users. Onfido’s AI-powered identity verification technology provides bunq users fast and frictionless onboarding and…

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging trends report makes startling revelations on the unique job avenues and opportunities within the fast-growing 'data economy'. LinkedIn's annual report for 2020 pushes the bar higher for MarTech CMOs who would benefit from this well-examined emerging jobs report, identifying with top 15 jobs in the US that have emerged in the last five years. The emerging workforce trends in the space of Marketing, Sales, …

New Company, Trupayments, LLC, Launches Grail® Technology Platform to Power Personalized Digital Marketing, Shopping and Retailing Solutions

Initial products, tru Shop-by-Payment® and tru RideItNow Serve Automotive, Powersports and RV Verticals Automobile Consumer Services, Inc. (ACS), announced it has established truPayments, LLC, a financial technology company. In 2017, ACS engineers began building a new platform, GRAIL®, replacing its 11 year old DriveItNow® web application. When completed, GRAIL® will be the most robust personalized marketing, shopping and end-to-end digital retailing solution in the marketplace. ACS formed truPayments, LLC. to…

Brightcove Publishes Q3 Video Index Report; An In-Depth Analysis of Sports Video Consumption on OTT Channels

Connected TVs Saw a 312% Increase in Views Over-The-Top for Sports Content, with the Highest Completion Rates of Any Device Brightcove Inc., the leading provider of cloud services for video, published the Q3 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s media customers globally to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices. “With…

Allego Wins 2019 Brandon Hall Group Excellence in Technology Award for “Best Advance in Sales Training Online Application” for the Second…

Allego, the modern sales learning and readiness platform, announced today it has won a coveted Brandon Hall Group Excellence in Technology award in the Best Advance in Sales Training Online Application category. Allego was recognized with a bronze award for its success in elevating sales readiness with its modern learning solution. This is the second year in a row that Allego has been recognized in the same category. @Allegosoftware recognized by Brandon Hall Group Excellence in Technology Awards for Best Advance in Sales…

Ping Identity Solutions Accelerate Enterprise Multi-cloud Adoption

Ping Provides Cloud Your Way Identity Solutions That Accelerate Digital Business Initiatives Ping Identity, a pioneer in Intelligent Identity solutions, announced significant updates to the Ping Intelligent Identity™ platform, including improved support for DevOps, multi-cloud automated deployment, as well as secure user authentication experiences that are designed to safely eliminate the use of passwords. These new capabilities broaden Ping Identity’s solution reach across enterprise digital transformation efforts with…

Five9 Wins 2019 Aragon Research Innovation Award for Intelligent Contact Center

Vendors Are Selected for Innovation Awards Based on the Core Innovation of Their Product or Service Five9, Inc., the leading provider of the intelligent cloud contact center, has been named a winner of the 2019 Aragon Research Innovation Award for Intelligent Contact Centers. .@Five9 Wins 2019 @AragonResearch1 Innovation Award for the Intelligent Contact Center Category for the 2nd Year in a Row! #AragonTransform19 “Providers like Five9 are driving the intelligent contact center market forward,” said Jim Lundy, CEO and…

MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor

"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what attracted you to the OOH Advertising ecosystem? The Out of Home (OOH) market is at a very exciting juncture. Digitization has brought a step-change in innovation and growth, but there are still significant challenges that need to be overcome, and a huge appetite to effect change quickly.…

Best PPC Strategies for Your E-commerce Website

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…