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CDPs and Analytics Take CRM Lead Management Providers to New Heights

Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, Adobe's Marketo, Acoustic (IBM) and the low-code champion in this segment, bpm'online. As a global business software provider for Process Automation and CRM, bpm'online has carved a unique space for itself in the CRM Lead Management category this year. bpm'online is a MarTech RADAR Company 2019. SalesTech Star Primer: What Is Lead Generation? bpm'online was also a leader in…

Ascent360 Welcomes Jason Root As Senior Vice President of Client Success Team

Root to Help Company Implement Methodology to Ensure Predictable Client Success Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced a new Senior Vice President of Client Success: Jason Root. Root, a professional services veteran, has been brought on to help Ascent360 clients quickly realize value and combat steep learning curves common during the adoption of new marketing technologies. "Jason is an exceptional operations leader," says Scott Buelter. "He has led multiple…

PushPROS Push Notification Company Acquires Push Platform in Aimtell

PushPROS Push Notification Company, a Leader in Web Push Notification Messaging, Has Acquired the Advanced Push Notification Platform Aimtell Web push notification company, PushPROS, has recently announced the acquiring of Aimtell, founded by DJ Swanepoel in 2015. The acquisition of Aimtell will give PushPROS a complete push solution to bring to the marketplace that will serve as a powerful tool for everyone in digital marketing and the online world at large. Companies and individuals that operate in the digital market from…

TruFactor Democratizes IaaS and Accelerates AI-led Transformation in the Public Sector

Platform Introduces New APIs for Data Scientists; Early Adoption Gains Momentum in Economic Development, Urban Planning and Public Safety Use Cases TruFactor, an InMobi Group company, today announced new customer initiatives which showcase how federal and municipal governments are utilizing AI and consumer intelligence to support critical use cases. Additionally, building upon its launch of a secure data platform for telcos in collaboration with Microsoft earlier this year, TruFactor has introduced new capabilities and APIs…

MarTech Interview with Sean King, EVP at Veritone One

"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about your role and journey into technology. What inspired you to be part of Veritone One? I’ve always loved how technology evolves, changes and sometimes disrupts how we do things – whether that is in my personal or professional life. Technology has the power to make the complex simpler, allowing people to spend more time in ideation and gain additional valuable insights, which ultimately provides the time…

MiQ Announces New Suite of Analytics Solutions to Generate Insights and Drive Real Business Growth

Incremental Lift, the First Solution Available Within the MiQ Measure Suite, Will Help Make Measurement More Actionable and Intuitive Through Incrementality and Optimization MiQ, the leader in Marketing Intelligence and connected programmatic solutions, has announced the launch of its new suite of analytics products, Measure. Drawing on MiQ’s existing analytics solutions, leveraging data science as a service model, the Measure product suite has been designed to help marketers define the metrics that matter in order to…

Agora.io Fuels Faster Time-to-Market for Mobile App Developers with Agora Partner Gallery

New program connects developers with network of verified vendors Agora.io, the leading voice, video and live interactive streaming platform, announced the launch of Agora Partner Gallery, a network of preferred development, technology, and platform vendors, to help Agora's customers speed the development and launch of mobile, web, and desktop applications with real-time engagement features. Marketing Technology News: DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical…

Achieving MarTech & AdTech Success – Digital Agencies Need the Right IT Infrastructure

If you run a digital agency, you’re likely acutely aware of the challenges that come with managing your largest and most complex campaigns. There are so many potential IT pain points that can have an impact on delivery, agility and effectiveness: cost optimization and predictability, future-proofing, scaling, connectivity – the list goes on. You don’t have to search the news for long to know that getting your infrastructure wrong can lead to disaster. Facebook, Twitter and Instagram have all had outages recently and it’s…

Satisfi Labs Expands Ticketing Assistant Across Multiple Professional Sports Leagues – MLB, NBA, MLS

Satisfi Labs’ Knowledge Management Platform Allows for Direct Ticket Purchasing in Chat Satisfi Labs, an AI-powered Knowledge Management Platform announced today the expansion of their Ticketing Assistant product across multiple professional sports teams. This first-to-market product allows each team to deepen it’s virtual assistant knowledge base to provide accurate ticketing options based on price, type, and location, and then allows the customer to seamlessly purchase within the same chat flow. The major league teams…

Mobile Authentication Taskforce to Unveil ZenKey at MWC Los Angeles

LiveXLive, GSMA and Fidelity Among First to Trial New Mobile Authentication Technology The Mobile Authentication Taskforce, comprised of AT&T, Sprint, T-Mobile and Verizon, will announce the next phase of the ZenKey mobile authentication platform at MWC Los Angeles later in October. ZenKey represents an innovative collaboration between the four U.S. mobile carriers to connect mobile subscribers to service providers by providing easier and highly secure registration, authentication and transaction authorization.…

Juniper Networks Builds Secure, Automated and Cloud-enabled Network Infrastructure With Telefónica UK

Telefónica Fusión Project Expands to the UK Under Digital Transformation Remit Ahead of New Feature-Rich Mobile Services Juniper Networks, a leader in secure, AI-driven networks, announced the first phase of Telefónica UK's successful services migration to the Telefónica UK Fusión Network, a brand new infrastructure for which Juniper Networks is the strategic IP network provider. Juniper Networks and Telefónica designed the Fusión Network to transform the customer experience for mobile, residential and business…

Karen Walker Joins Intel as Senior Vice President and Chief Marketing Officer

Karen Walker, a veteran of more than 20 years of global technology industry marketing, will join Intel as senior vice president and chief marketing officer (CMO), effective Oct. 23. Walker will oversee Intel’s global marketing group and be responsible for building and strengthening Intel’s brand, supporting growth strategies, cultivating opportunities in new and existing markets, and increasing demand for Intel’s products and solutions globally. “Karen is a truly a world-class CMO,” said Bob Swan, Intel’s CEO. “She has…

Integris Software Launches Partner Program to Advance Global Data Privacy Practices

New program brings together organizations with the common goal of helping enterprises automate their data privacy programs Integris Software, the global leader in data privacy automation, announced the launch of the Integris Partner Program to bring together organizations and individuals around the common goal of helping enterprises automate their data privacy programs. Our partner program’s co-marketing, co-selling, and integration support benefits customers and partners alike in our combined effort to improve data…

BlackBerry Helps Channel Partners Tap Fast Growing Cloud Market

BlackBerry Limited announced a revamped BlackBerry Enterprise Partner Program (BEPP) that gives channel partners more flexibility to capture the many valuable opportunities that come from securing the Internet of Things (IoT), a market expected to generate more than $1.1 trillion in enterprise spend by 2023, much of which is expected to come from cloud based deployments. With strong interest from customers and partners in the recently updated BlackBerry UEM Cloud, a new Silver tier has been introduced to the BEPP to…

OnSerro Joins the Zift Zone to Enable Channel Community Communication, Collaboration & Engagement

Zift Zone Strategic Alliance and New Zift Communities Empower Partner Engagement for Channel Sales & Marketing Programs Enterprise Channel Management leader Zift Solutions and OnSerro are working together to deliver advanced digital communication and collaborative capabilities within the Zift platform to increase channel sales and strengthen relationships through community engagement. "Enabling channel leaders to connect their extended partner communities for peer-to-peer discussions empowers proactive engagement,…

Will Facebook’s Gesture Recognition Tool Make the Cut in AR VR Market?

Virtual tools would rule the future. For all those who are high on sci-fi intersecting with the world of commercial gaming, here's a big announcement for you. Facebook is bringing alive its Virtual Reality-focused Gesture Recognition tool. Last week from Oculus Connect conference, the leading technology enabler confirmed building the future of Hand Gesture simulation. This includes mixing powerful computing, AI and VR techniques into their Oculus device. Oculus Link will now bring a truly VR-gaming experience to Quest and a…

Synamedia Augments Video Network Portfolio with Telestream Vod Workflow Products

Synamedia, the world's largest independent video software provider, announced that it is augmenting its video network portfolio through a partnership with video on demand (VOD) workflow solutions vendor Telestream. The partnership builds on Synamedia's announcement of new products at IBC that are designed to simplify and optimize end-to-end video workflows. Synamedia will be showcasing its video network portfolio, among other solutions, in its booth #2311 at the SCTE•ISBE Cable-Tec Expo, October 1 –  3, 2019 in New Orleans.…

PR Newswire Launches Asia-Pacific Communications Survey 2019 – Press Releases and Content Distribution Trends

With the rapid development of technologies such as news recommender algorithms and mobile-first social media platforms, corporate communications in the Asia-Pacific (APAC) region is facing greater challenges. These include measuring, evaluating and quantifying the impact of communications across a fragmented media environment. PR Newswire Asia-Pacific Communications Survey 2019 - Press Releases and Content Distribution Trends To explore how businesses are meeting these challenges, PR Newswire, the premier global provider…

SocketLabs Names Keith Hontz as CEO

Former SAP executive to lead next phase of growth SocketLabs, the industry leader in high-volume email delivery offered in both SaaS and on-premise deployments, today announced the appointment of Keith Hontz as its Chief Executive Officer to lead the next phase of business growth and market expansion. He will take the helm of SocketLabs effective today and will work closely with company founder John Alessi, who will remain with the company acting in a strategic advisory capacity.  In his initial 100 days as the company's…

Karbo Communications Announces Dedicated Content Studio

Agency Delivers Tech PR-Content Integration with Newly Established In-House Creative Division Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced the opening of the Karbo Communications Content Studio, the company's dedicated creative division. Purpose-built for technology storytelling, the Content Studio is a one-stop-shop offering a full suite of over 50 creative services spanning social media management, branding, writing, design, photography and video…