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Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

Sales Scorecards Combine with Brainshark's Best-Of-Breed Readiness and Enablement Solutions to Radically Improve Sales Performance Brainshark, Inc., the industry's only data-driven sales readiness platform, announced that it has acquired Rekener, a leading sales scorecard provider. The acquisition extends Brainshark's position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the…

Kaspersky Research Finds Cybercriminals Stealing Guests’ Credit Card Data From Hotels Worldwide

Kaspersky’s research of the RevengeHotels campaign has confirmed that over 20 hotels in Latin America, Europe and Asia have fallen victim to targeted malware attacks. As a result, travelers’ credit card data, which is stored in a hotel administration systems including those received from online travel agencies (OTAs), is at risk of being stolen and sold to cybercriminals worldwide. The RevengeHotels campaign includes different groups using traditional Remote Access Trojans (RATs) to infect businesses in the hospitality…

Yellowbrick Data and Tableau Partner to Deliver Accelerated Business Decisions and Enhanced Economics

Yellowbrick Data, the world’s only modern analytical data warehouse built for the hybrid cloud, and Tableau, the leading analytics platform, announced a technology partnership to provide users with a performant, data analytics solution that delivers highly intelligent, actionable insights for thousands of concurrent users. Several data analysts who have deployed Tableau with Yellowbrick are experiencing dramatic performance gains in ad hoc queries and real-time reporting - achieving 100x time savings vs legacy deployments.…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

Trasers, a First of its Kind Data Company, Enables Business and IT Leaders to Confidently Navigate The Massive Task of Digital…

Globally Peer-sourced Data Drives Understanding, Alignment and Partnership Across Business and IT Leadership via a Digital Collaboration Platform Trasers, the source for unbiased digital transformation data and insights, launched with the purpose of enabling businesses to evolve their products, service portfolios and value chain -- meeting the changing needs of their customers and addressing global business challenges. Trasers insights enable business and IT leaders to understand their level of digital maturity by…

IntentData.io Announces AI Powered Intent Data Algorithm Engine

The approach delivers benefits of a bespoke algorithm with fast launch for marketers IntentData.io, Inc., a marketing technology firm that provides third-party intent data to enhance clients' demand generation and support account-based marketing (ABM), announces the development of an AI-powered intent data algorithm engine. This puts the power of nuanced, granular intent data from a bespoke algorithm in the hands of marketers and sales teams with very little effort and a short lead-time. As more marketers turn to…

Datameer Introduces Neebo, the Revolutionary Cloud-Native Virtual Analytics Hub

Neebo Accelerates Insights and Creates Trusted Analytic Results by Enabling Line-Of-Business Analytics Professionals to Rapidly Discover, Share, and Collaborate on Analytics and Data Science Assets Across the Organization, Without the Help of It Datameer, a leading provider of data preparation and exploration, introduced Neebo, a new product that enables analytics and data science teams to find, combine, and publish trusted information assets in hybrid landscapes.  Neebo's self-service platform enables analytics…

Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Ripples introduces a new set of big-data analytics to its platform creating a new category for food and beverage marketers, called Beverage-Top Media. The new big-data analytics allow brands to gauge the social media impact of different content delivered on top of beverages, as well as provide businesses with content-based recommendations to increase sales at the point of consumption. Customers including Chandon, Cupcake Vineyards and Coffee Cartel have already leveraged Ripples’ technology to engage with consumers,…

Oracle and Deloitte Help Brands Realize the Potential of Customer Data Platforms

Collaboration will help brands combine data and decisioning to deliver more personalized and contextual experiences across the customer journey Oracle and Deloitte Digital are teaming up to help brands make every customer interaction matter. By bringing together enterprise-class Customer Data Platform (CDP) capabilities and demonstrated technology and business expertise, Oracle and Deloitte Digital will help brands deliver personalized and contextualized experiences in real time and at scale across the entire customer…

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and publishing industries. This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud. Mapp Intelligence powered by Webtrekk enriches Mapp's portfolio, comprising the Mapp…

DataSource Announces Multi-Year Agreement with Top Family Entertainment Center

DataSource, Inc., a leading provider of end-to-end integrated branded supply chain managed services, announced that one of the fastest-growing family entertainment centers in America has entered into a multi-year contract with DataSource to automate and centralize their print and branded merchandise execution. The centers offer a variety of attractions including billiards, bowling, interactive and virtual arcade games, laser tag, mini-golf, karaoke, and other active entertainment options. Each location also includes a…

Weatherford Releases New ForeSite Business Intelligence and Data Visualization Powered by Microsoft Power BI

Enables Customized, Asset-Level Operational Insight Via Complete Power BI Integration into the ForeSite Platform Weatherford International plc announced the integration of Microsoft Power BI into the ForeSite production optimization platform for the oilfield industry. This integration accelerates ForeSite users' ability to deep dive into their production data, conduct analyses, and create simple, easy-to-digest data visualizations that illustrate virtually any production scenario from the well to asset level. Power BI…

Evergage Unveils New Data Warehouse Solution

Business Analysts Can Access the Rich Trove of Data in the Evergage CDP, and Run Analyses and Visualizations that Support Their Company's Unique Business Requirements Evergage, The 1-to-1 Platform company, unveiled the Evergage Data Warehouse. Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive informed business decisions. As the…

OOH Advertising Solution Provider Quorum Leverages Quadrant’s Filtered, Authenticated Location Data to Reach Consumer in Motion with…

Quadrant’s High Volume Location Data Sets Stamped with Blockchain-Enabled Authentication Technology Giving Quorum Unprecedented ‘Hyperlocal’ Targeting Ability Throughout Entire Consumer Journey Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home (OOH) advertising solution provider Quorum with authenticated, filtered location data to accurately target the consumer in motion. Quadrant supplies Quorum with location…

Tech Data Announces Solution Catalog and Accelerated Enablement for Analytics and IoT

Offering aggregates market-ready solutions, enabling partners to scale analytics and Internet of Things (IoT) applications Tech Data launched its new Analytics and IoT Solution Catalog, featuring over 30 market-ready, vetted solutions with proven outcomes for specific use cases in healthcare, industrial, retail, transportation and logistics, and smart cities—among other vertical markets. The Solution Catalog lowers partners’ barriers to entry and speeds their time to market by delivering proven solutions to fulfill their…

How Businesses Can Decipher Customer Data Using VoC Analytics Programs | A Free Resource by Quantzig

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource that lists the steps to build a VoC analytics program. To enhance customer experience and improve growth, businesses across industries are focusing on the development of analytics-driven VoC programs. Successful VoC programs are closed-loop processes that revolve around collecting and analyzing customer data to better understand their sentiments. The ongoing technological disruptions…

Global Survey of 287,000 Mobile Users Reveals It’s Time to Change The Way Digital Marketing is Done: from Data-Driven to Choice-First

The survey found that only 23% of all respondents believe that targeted messages are useful Ogury, a technology company specialized in Mobile Journey Marketing (MJM), released the second installment of its consumer survey, named "The Reality Report" — the largest research of its kind. The survey examines the attitudes of over 287,000 mobile users towards marketing and data. Findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations' long-term…

Gigapaces Partners with Tableau to Accelerate Machine Learning and Data Visualization

Combined Solution Provides Real-Time Interactive Views of Operational Data and Machine Learning Insights GigaSpaces, the provider of InsightEdge, the fastest in-memory real-time analytics processing platform, announced that it has partnered with Tableau, the leading analytics platform, to help enterprises accelerate customized BI visualizations on their operational data for smarter actionable insights at scale. Marketing Technology News: Comm100 Launches Agent Assist to Boost Agent Performance and Customer Satisfaction…

NetLine Launches a No-Cost Tool to Access B2B Content Consumption Data

Audience Explorer Is the New, Exclusive Search Tool Aimed at Helping Marketers Analyze B2B Content Consumption and Buyer Engagement in Real Time NetLine possesses the largest repository of content consumption insights on the B2B web. Through over 15,000 web properties and hundreds of thousands of leads processed monthly, NetLine is uniquely positioned to provide marketers with immediate, actionable insights on the content consumption behavior of professionals across the network. Harnessing the value and scale of this…

Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content

First-of-its-kind Integration Will Use Oracle's Contextual Intelligence to Help Advertisers Avoid Unsafe User-Generated Content Oracle Data Cloud announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content (UGC). Leveraging Oracle's Contextual Intelligence technology, the integration will provide real-time content review and classification across industry-standard brand safety categories, giving advertisers greater control…