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Xcite Advertising Announces Rebranding, Changes Name to Xcite Automotive

Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services space, has today announced a complete rebranding and name change to Xcite Automotive. The Chicago-based marketing company is expanding its product offerings to the automotive industry through the recent acquisition of Car Studio Pros, which has enhanced the customer's car-buying journey for its car dealer clients. Xcite's rebranding effort is a…

Boutir and iClick form Strategic Partnership

Boutir benefits from iClick's 900+ million Chinese consumers' datasets Increases the technological sophistication of Boutir's ad marketing campaigns Empowers digital marketing solutions for SMEs on the Boutir platform Boutir, a social mobile commerce solutions provider and multi-channel commerce platform, announced today that it has entered into an agreement with iClick Interactive Asia Group Limited , whereby iClick will become a strategic partner of Boutir. With its commitment to helping SMEs develop business…

Seven Group Launches New Platform to Help Financial Advisors Level Up Marketing

Seven Group, a New York City-based marketing consultancy catering exclusively to financial advisors, unveiled its new digital platform to help advisors build their marketing efforts from the ground up. The platform provides a customized marketing road map along with necessary tools for advisors, including creative development, a library of effective investor content, progress tracking, and a digital training lab. Seven Group's goal is to help advisors engage clients and prospects by tailoring marketing tactics to the…

Acoustic Recognized as a Multichannel Marketing Hubs Leader by Gartner

Acoustic – the world’s largest independent marketing cloud - was recognized as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for May 2020. This is the second recognition by Gartner for Acoustic, which was also positioned in Gartner’s Magic Quadrant as a Leader in September 2019 Magic Quadrant for CRM Lead Management. Marketing Technology News: Passageways Introduces Native Zoom Integration With OnBoard Acoustic was recognized among 19 vendors and named in the Leaders quadrant of the Multichannel…

Vonage Launches Integration with ServiceNow

Vonage, a global business cloud communications leader, has announced the expansion of its Vonage Contact Center capabilities to include seamless integration with ServiceNow, the leading digital workflow company. Vonage Contact Center for ServiceNow enables businesses with contact centers that rely on customized agent, employee, and customer workflows to deliver great customer experiences and enhanced productivity. Now more than ever, enterprises are digitally transforming and more reliant on mission-critical customer…

Stamats Positions Its Audience Management/Solutions Platform for Growth Through Rebrand to Audativ

Stamats has enhanced the branding of its audience management database and solutions offering by renaming it Audativ. Previously named Stamats Data Management, the system has been in the market for more than a decade and enjoys a strong following with B2B publishers and other vertical markets. The new name positions Audativ to further distinguish itself in a competitive marketplace and sets the stage for expansion into new industries. A leader in customized research, marketing, fulfillment, intelligence, and audience…

Nielsen Media Partners with Innity to Bring VisualDNA Targeting Solution in Hong Kong

Understanding Consumers by Personality Traits is a New Bright Spot for Ad Targeting Nielsen Media announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen's proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better. In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global…

SPLICE Software Announces New Offering for Retailers Amid Pandemic

Retail Fast Pass Aids in Shoppers Virtual Shopping Experience, Allowing for More Certainty That They're Protected From COVID-19 SPLICE Software, a customer engagement company specializing in automated communication workflows, digital communications and real business results, today announced the launch of Retail Fast Pass, an Integrated VIP Appointment Experience for virtual shopping, in-store shopping and product pick-up. Retail Fast Pass™ is customized for the new normal. The platform communicates with customers and…

Regalix Nytro Named 2020 Hot Vendor in Sales Enablement by Aragon Research

Regalix, a leader in sales enablement and revenue operations, has been named a 2020 Hot Vendor in Sales Enablement by Aragon Research. Aragon Research defines Hot Vendors as those delivering emerging, innovative or disruptive technologies, expanding capabilities or influencing what is expected of solutions in their respective category. Regalix Nytro is at the forefront of next generation technology and is pushing the boundaries of machine learning and artificial intelligence as it relates to sales enablement and sales…

Improve Your Bottom Line With Contract Automation and AI

Inefficient contract management is expensive. KPMG estimates that up to 40% of a contract’s value is lost during its lifecycle. The International Association for Contract & Commercial Management (IACCM) found that a company puts up to 9% of its bottom line at risk with poorly managed contracts. The challenge many face when it comes to managing their contracts arises from the large volume that exists in multiple places throughout the organization. Most large companies regularly manage between 20,000 and 40,000…

ActiveCampaign Launches Industry-First Marketplace, Making Automation Recipes Accessible to Businesses of Any Size

ActiveCampaign, the leader in Customer Experience Automation (CXA), today announced the launch of the ActiveCampaign Marketplace, making Customer Experience Automation more accessible to businesses than ever before. The new Marketplace builds on the successful automation recipe program, which has been leveraged to create over 300,000 unique customer experiences since its inception in 2016 and helps businesses of all sizes get the resources they need to build connections with their customers. As companies grow, they face…

Springbot Helps Merchants Stay Connected with Loyal Customers through an Integration with Smile.io

Springbot, a data-driven marketing platform for eCommerce retailers, announced a new integration with Smile.io, the world's largest reward program provider, that gives Springbot merchants easy access to valuable customer loyalty data within their platform. Loyalty programs are a popular way to increase engagement with existing customers as well as attract new customers, particularly for small and mid-sized merchants. In an ongoing environment where digital commerce continues to accelerate, now more than ever brands are…

Cyara Automated CX Assurance Platform Reduces Time to Value for Genesys Cloud Customers

Cyara ranked top revenue-generating app in the Genesys Professional Services Expert Apps program Cyara, provider of the award-winning Automated CX Assurance Platform, has reached a new milestone in its partnership with Genesys, the global leader in cloud customer experience and contact center solutions. Cyara’s platform was ranked as the top revenue-generating Expert App* in 2019 on the Genesys AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The accolade reflects the trend…

Kin + Carta Recognized by Google Cloud as global Rapid Response Virtual Agent Integration Partner

Designed to help businesses build and implement customized contact center virtual agents Kin + Carta is being recognized by Google Cloud as a global integration partner for their Rapid Response Virtual Agent program. Google Cloud’s global Rapid Response Virtual Agent program is designed to help businesses build and implement customized Contact Center AI virtual agents to respond to customer questions via chat, phone and social media channels due to COVID-19. “As we work to support our customers during this time of…

TechBytes with Jason White, SVP, Head of Publishers at LiveRamp

Please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at LiveRamp. My career has cut across the vast ecosystem of Adtech - from Advertising to AdTech platforms, publishers and consumer products. Most recently, I held leadership roles with ViacomCBS, OpenX, and Fox Audience Network. While this has contributed a diversity of experience, each of my roles has been unified by a common denominator: a passion to use advertising and data to democratize information and keep the…

Creative Realities, Inc. Unveils Non-Contact, AI-Enabled Temperature Detection Solution to Assist Businesses in Safely Reopening

The Thermal Mirror assists Businesses and Employers in Getting Back to Business Creative Realities, Inc. a leading expert and provider of digital marketing solutions, announced the launch of an AI-integrated non-contact temperature inspection "station" known as the "Thermal Mirror," which is available for immediate order in North America. The Thermal Mirror is a turnkey, plug-and-play solution that addresses the urgent need for businesses and employers to build consumer and employee confidence as the world goes back to…

Smartly.io Sets New Standard for Creative Automation of Social Advertising

Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertising Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced new creative capabilities and services for its platform. Known for its market-leading Dynamic Video and Image Template tools, Smartly.io now offers innovative testing capabilities, integrations and enhanced cross-channel workflow management — making Smartly.io the only…

C3.ai Selects Microsoft Dynamics 365 and Teams to Power the Next Phase of Growth

C3.ai, a leading innovator in enterprise AI software for accelerating digital transformation, announced plans to collaborate with Microsoft Corp. to enhance C3.ai’s global customer experience and elevate sales performance using intelligent cloud technology. As demand for enterprise-grade, AI applications continues to grow, so does the need for modern CRM tools to help businesses identify new leads, manage existing relationships, and deliver customized experiences with real-time insights. As a result, C3.ai adopted and…

Identity Automation Releases Summer 2020 Update for RapidIdentity IAM Platform

Highlights Include Password Blacklist Screening, Scheduled Entitlements, & QR Code Branding Identity Automation announced the latest release to RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market. New enhancements include password blacklist screening, scheduled entitlements, and FIPS compliance certification, among others. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to Discuss Automation in the New Normal "At Identity Automation, we put a…

TransPerfect and AppTek Partner to Accelerate Content Transcription and Subtitling for Multi-national Businesses

Agreement Embeds AppTek’s Automatic Speech Recognition Technology into TransPerfect’s GlobalLink Language Technology Platform to Help Significantly Improve Content Localization Workflows AppTek, a leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), and Natural Language Understanding (NLU) technologies, today announced a new partnership with TransPerfect, the world’s largest provider of language and technology solutions for businesses wanting…