Cardknox Announces Partnership with E-Commerce Solution Provider Wagento

The New Partnership Provides Wagento Clients With Access to Cardknox’s Seamless Payment Integration for the Magento Online Shopping Cart Cardknox, a Fidelity Payments company and leading omnichannel payment gateway solution, is happy to announce its latest partnership with Wagento, an e-commerce solution provider that has extensive experience with the Magento e-commerce platform. Through this partnership, Wagento customers will be able to enjoy robust payment processing capabilities that are fully built into their Magento…

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory

New alerts now make it even easier for reps to access TechTarget’s purchase intent insight to close more deals faster TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the release of IT Deal Alert Priority Engine Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory. Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution, is a SaaS-based…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

Weidenhammer Named BigCommerce Partner

Weidenhammer offers full-service BigCommerce implementations to help fast-growing businesses exceed expectations Weidenhammer announced it has been named a Certified BigCommerce Agency Partner. “Adding BigCommerce to our portfolio of partners strengthens our ability to be truly consultative with our customers,” said Aaron Sheehan, Weidenhammer’s Director of Commerce. “We believe our experience in digital commerce pairs well with BigCommerce’s robust SaaS platform and stellar global team.” Marketing Technology News:…

IDLife Launches VERB’s Interactive Video CRM Platform in the U.S.

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced today that IDLife, a health and wellness company focused on customized nutrition products, has launched their new white-labeled VERB mobile sales application in the U.S. market. IDLife is a health and wellness company that is revolutionizing the industry with customized nutrition. Their name stands for Individually Designed Life and was founded on the principle that no two people are…

Rise of Streaming and Death of the Cookie Top of Mind for Digital Media

New IAS Report Checks Pulse of Ad Industry Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers' agendas this year, according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. The company’s annual Industry Pulse Report homes in on the issues and challenges that US digital media professionals are focused on for 2020. Based on a survey of over 400 industry insiders, IAS found that hot topics such as Connected TV,…

PostcardMania Now Integrated with Zapier, Launches Trigger-Based Direct Mail to Users of 238 CRMs Nationwide

PostcardMania, a $60 million marketing firm specializing in direct mail, recently launched a new Zapier integration that will provide business owners nationwide with the ability to add trigger-based direct mail to their marketing pipelines, now making it easier than ever to put PostcardMania's uniquely success-based designs in the actual hands of prospects in a timely fashion. The integration is now available to users of over 238 CRMs and marketing platforms, including popular services such as Salesforce, Hubspot,…

Connecting With Customers on the Ground Is Not yet Dead

As our lives become busier and online shopping continues to disrupt the traditional retail sector, you only have to look at the decline of our high streets to know that there is a revolution going on in the way that we shop. In the last year, household names such as Boots, Debenhams and House of Fraser have all been affected by store closures and job losses. But there could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground, according to retail expert Robert Lockyer, CEO…

Wochit and Kaltura Join Forces in a Multifaceted Partnership

Wochit joins Kaltura's Video Technology Marketplace to offer its Video Creation Capabilities to Kaltura Customers. Kaltura VPaaS has been chosen by Wochit to complement Wochit Inside, Wochit's embedded video creation solution for marketplaces and other platforms Wochit, the leading cloud video creation platform, announced its partnership with Kaltura today. Wochit Studio is now accessible for all Kaltura customers via the Kaltura MediaSpace video portal and Kaltura Application Framework products. Wochit's agile and…

MarTech Interview with Carolyn Corda, Chief Marketing Officer at ADARA

"I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for brands to stay relevant" What led you to create this research for travel marketers? We wanted to shed light on how travel brands are advancing their capabilities to deliver customer engagement and personalization. Over the past several years, many brands have invested in various digital engagement technologies to upgrade their ability to tailor guest interactions. Sky-rocketing consumer expectations and…

Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service

Cubic Transportation Systems Offers Brands Access to Untapped Environment to Reach Engaged, Captive Audience Cubic Corporation announced its Cubic Transportation Systems (CTS) business division is partnering with Paragon Vitamins, a subscription-based supplier of personalized supplements, to advertise within Cubic Interactive, its advertising and loyalty rewards platform for public transportation. Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or on physical…

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of retailers competing to advertise their products on almost every platform we view, it’s natural that they are looking for new ways to get their messages across. And that’s where the power of influencers comes in. Current trends show a shift in the consumer mindset, with people wanting to feel…

Pivot Technology Solutions and LumenVox Enter New Partnership – Pivot Technology Services Becomes LumenVox Skills Certified

LumenVox and Pivot announced that Pivot Technology Services (Pivot) has officially become a LumenVox Skills Certified Partner. LumenVox Partner Skills Certification demonstrates Pivot's capability to deliver high-quality speech solutions based on the LumenVox speech automation suite. Pivot, a trusted provider and integrator of the world's leading technology solutions and services, utilizes the complimentary LumenVox Automated Speech Recognizer and Text-to-Speech solutions to improve the customer experience and employee…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

Wego Partners With WebEngage to Power Their Mobile User Engagement

The Partnership AIMS to Enhance the Mobile App User Experience and Engagement Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA), has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement. By partnering with WebEngage, Wego aims to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages & emails. Marketing Technology…

FreshLime Announces Public REST API to Power Thousands of Partner and Customer Integrations

FreshLime, the leading Customer Connection Platform for small businesses, announced its public REST API, a move that will enable thousands of CRM, POS, and Field Management systems to integrate directly with FreshLime. With all the tasks a small business owner juggles from day-to-day, knowing when to connect with their customers with the right message is overwhelming. The FreshLime Customer Connection Platform was specifically designed to plug directly into a small business' existing customer software—enabling these…

Get Ahead of Competition With New SocialPeta Advertising Intelligence Database

Essential Advertising Marketing Spy Tool - SocialPeta In today's hyper-competitive marketing environment, digital marketers need all the help they can get. For marketers looking for a foolproof tool to improve their marketing strategy without incurring high testing costs while gaining leverage over competitors, there is SocialPeta — an advertising spy tool designed to help digital marketers make smarter marketing decisions. How Does SocialPeta Work? So how exactly does SocialPeta manage to…

Liger Partners Dominates Atlanta Marketing Scene With a Side Order of Napoleon Dynamite Humor

Liger Partners Roars Into the 20’s With a Year of Exponential Growth in Atlanta and Beyond Only one year ago, an expert marketing team formed in Atlanta, known as Liger Partners, impacting some of the biggest and most important brands. Liger Partners is nacho typical marketing team – providing customized strategy and agile capabilities for execution to each amazing client. Ligers - as they call themselves - are serious about strategy, marketing, operations, and tater tots. Marketing Technology News: Why Audio Ads Should…

Bay Area Scientific Analytics Company Unveils Academic Impact Analytics and Networking Platform for Scientists and Researchers: Impactio

Impactio, Inc. recently announced the launch of the world's first academic impact analytics and networking platform to provide both researchers and scientists with free tools needed to enhance their careers. Impactio empowers users with professional networking, academic CV profiling and automatic research impact analytics based on traditional citation metrics, journal ranking and alternative web impact metrics. Registered members of the scientific community can get free visualized impact reports attached directly on their…