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The Ultimate List of Sales Automation Tools

Have sales left you feeling overwhelmed and burned out? It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention. The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind. If you’ve spent any time with us at Reply, you’ll know we’re big fans of automation. We’re constantly looking…

MadKudu Builds Momentum With New Intelligence Offering, New Funding

New Product Capabilities Deliver First-Ever Forward-Looking View Into Marketing Pipeline and Revenue MadKudu, an AI-based predictive analytics and marketing operations solution, announced new product functionality - MadKudu Insights, an intelligence layer that turns data into revenue through actionable reports and dashboards. Leading tech companies have been participating in the beta period, and the product will be available to all customers later in Q3. This announcement follows a $5.5M Series A funding round, led by …

FreedomPay Unifies Commerce Data Into Actionable Business Intelligence

Merchants now have access to consumer centric digital insights to drive profit and growth in a world of commerce without borders FreedomPay, the global leader in Next Level Commerce, introduces an industry-leading business intelligence solution that transforms digital strategy and consumer experience for merchants globally. Through BI, merchants can leverage commerce data to analyze sales performance across all selling systems, and contextualize purchase patterns all within unique, customized consumer segments. By…

Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx

Popular program has delivered strong ROI for the leading franchisor, who will build on proven success by expanding its use of the Adwerx Enterprise Automation Platform In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices …

Microsoft Redefines the “Connected Store” Experience with New AI Product & Acquisition

The last time I went out to shop (this was in the pre-COVID-19 lockdown days), I couldn’t find my favorite peanut butter brand. The closest I got to finding one actually left me disappointed-- Because, the package had expired, and the label was missing! I wasted 30 minutes doing the drill. Has this happened to you as well? Must have… It's an ordeal everyone has to go through... Products and shops may differ-- experiences wouldn't. Microsoft understood the pain and took the opportunity to release a new-gen…

MarTech Interview with Greg Segall, CEO at Alyce

"Attribution and showcasing ROI is essential for marketing teams to tangibly measure the ROI from any gifting programs that they have set up." Greg, please tell us about your career path, what your role is at Alyce and how you bring about exceptional results in your role. Right out of college, where I majored in design, I started a digital marketing agency called, “One Pica.” Started in 2002, I bootstrapped the company and over the next ten years grew it into one of the country’s largest digital marketing agencies.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from maaiiconnect (Customer Experience), GumGum (Video), 141Live (Influencer Marketing), ArvzApp (Mobile), and John McAfee (Unified Communication). maaiiconnect: How to Transform Customer Experience With Technology Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing…

ArvzApp Releases App to Help Businesses Connect to Customers in Real Time

Real-time advertising for businesses to reach consumers has been released as an app, ArvzApp. The app officially went live this week for both iOS and Android devices. ArvzApp was created to enhance mobile business engagement. The mobile app enables businesses to keep in touch with their customers through the current rapidly changing times. Customers and travelers can be informed of guidelines, procedures, and hours. Proprietors control and upload high-quality photos and video clips with options for live…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. Marketing Technology News: Signavio Selects…

How Website Intelligence Increases Search Conversion Rate and Community Engagement

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced Hat Club has boosted their search conversion rate after implementing Searchspring’s Search & Autocomplete and Category Merchandising solutions. As a lifestyle brand, Hat Club has tapped into headwear culture through storytelling and community engagement. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle "Other brands can be quite polished and cold in their imagery. When we do…

Real Madrid CF And Legends Announce Groundbreaking Global Omnichannel Retail Program

Comprehensive Partnership Spans E-Commerce, Retail at Santiago Bernabéu Stadium, and Official Real Madrid Stores -- Real Madrid and Legends will Unveil a New Flagship Megastore at the Transformed Estadio Santiago Bernabéu -- Expanded Retail Experience will Also Include the Launch of a New Official Online Store and the Reopening of Official Real Madrid Stores Real Madrid CF announced an expansive omnichannel retail program, inclusive of an all-new official online store, the relaunch of three official stores in…

Signavio Selects Conga to Optimise the Approval Cycle

SaaS provider Signavio uses Conga to shorten the approval cycle and reduce administrative work to the benefit of the legal department Conga, the leader in digital transformation for commercial operations, announced that business transformation solutions provider, Signavio, implemented Conga solutions – including Conga Composer®, Conga Contracts for Salesforce® including Conga Orchestrate®, and Conga Sign® – to streamline the approval cycle and save time on manual activities. Marketing Technology News: AdTech Partnership:…

PayPro Global Bridges eCommerce and CRM with the New Advanced Salesforce Connector for Slimware Utilities

Leading eCommerce solutions provider PayPro Global creates an eCommerce and CRM bridge with its new advanced Salesforce connector for Slimware Utilities PayPro Global, the leading full-service eCommerce solutions provider, today announced the launch of its next-generation, highly-integrated Salesforce connector. Bridging eCommerce and CRM, the new tool is being implemented first by Slimware Utilities and creates a connected experience between online purchasing and customer relationship management. Marketing Technology…

HERE Platform Enables Hands-Free Driving for Ford Customers

Ford’s Active Drive Assist, a new driver-assist feature that allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada, relies on the HERE Workspace to determine the locations of hands-free zones. HERE Technologies, the leading location data and platform company, announced that Ford chose the HERE platform to enable its safe hands-free driving. The HERE platform enables Ford to create an availability map that informs Ford vehicles when it’s possible for Active Drive Assist to…

Independent Study Finds Businesses Achieve 462% ROI with Freshdesk Omnichannel

By automating processes and reducing ticket handling time, Freshworks' customer support platform provides a payback in less than three months Freshworks Inc., the customer engagement software company, announced a new commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting which found Freshworks' customer support offering, Freshdesk Omnichannel, provides a three-year return on investment (ROI) of 462% for midmarket customers. The study shows that Freshdesk Omnichannel meets the needs of…

Talent Agency Nine9 Selects Vonage to Power its Client Communications

 Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced that Nine9, a Michigan-based talent organization for models and actors, has selected Vonage to help stay connected to its applicants, clients and talent during the global health crisis. Priding itself as the "UnAgency", Nine9 is using Vonage to ensure rich, engaging and real-time connections with its client base through simple, reliable multi-channel messaging. Nine9 provides the 99-percent of…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

Ray Grady, President and CEO, Conexiom Joins inRiver Board of Directors

Former Salesforce Executive Brings Industry Expertise and Customer Insight inRiver, a leading provider of product information management (PIM) solution that helps customers sell more products, today announced that Ray Grady, president and CEO of Conexiom, a SaaS platform that delivers sales order automation, has joined the inRiver Board of Directors. Grady has more than twenty years of technology leadership experience in scaling high-growth, B2B companies like Acquity Group (Acquired by Accenture), CloudCraze (Acquired by…

Nuvias Announces Zoom Partnership in Europe

Nuvias UC, the Unified Communications Practice of the Nuvias Group, a leading, high-value, solutions-led EMEA Distributor, announces its European partnership with Zoom Video Communications and its appointment to Master Agent for Zoom. Leveraging many years of experience in distributing and supporting video solutions, Nuvias also announces the availability of Zoom Room bundles consisting of Zoom Room compatible video hardware from Poly, Zoom licenses, plus white labelled installation and support services. “Zoom is the…