Interview with Ryan Phelan, Vice President, Marketing Insights, Adestra

"An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training to set up the kinds of complicated integrations that hyper-personalization often requires." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? I've been in the email space for 18 years, and I've worked for a lot of different email companies on both the client and vendor sides. I've seen this industry mature over that time.…

A Marketer’s Thanksgiving

This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have received this year. First and foremost, I am thankful for an opportunity to have a direct, one-to-one conversation with our customers. Previously, we did not have the tools to do that. We had to resort to inferior tools to communicate with our customers. It started with print and TV ads, and got a little better with search and social media ads. However, messages were still targeted at broad customer…

Marketers: Here’s How to Evaluate Your Campaigns Heading into the Holiday Season

As email continues to be one of the most critical communication channels for marketers, it’s important they have the tools in place to evaluate what’s missing from their strategies. The reality is, however, marketers are more strapped than ever for time and resources: In fact, according to our 2017 Industry Report, 64% say they don’t have the time or personnel to do the marketing they would like. As a result, best practices can often slip through the cracks. As we head into the holiday season—for many, the busiest season…

SAVO Introduces Dynamic Data Integration

Easy integration of Real-Time Data into Custom Sales Assets SAVO Group, provider of the most complete sales enablement solution, announced the launch of Dynamic Data to enable easy integration of real-time data into custom sales assets.  The Dynamic Data capability allows rapid integration to external and internal data sources, automating the generation of customized documents with real-time data from sources such as Morningstar and Salesforce. SAVO launched Dynamic Data early in 2017, allowing custom…

TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant

Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm of Epsilon. The Conversant One-to-One Relationship Engine (Core), Conversant’s massive, continually learning engine that builds on the industry’s largest set of consumer data, was recently awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards.  We spoke with Agatha Rymanowska, Senior Vice President of Enterprise Operations, to understand how Conversant…

Interview with Nathan Kontny, CEO, Highrise

"I think the whole hyperpersonalized message is a bit overhyped. What's more important is actually trying to make messages more "personal." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a CRM company? I'm the CEO of Highrise, a CRM tool that offers the simplest solution for tracking leads and managing follow-ups. We serve tens of thousands of customers worldwide, helping people follow up on their relationships rather than just work through a sales pipeline. …

Interview with Gregg Johnson, CEO, Invoca

"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a MarTech company? In 2016, I joined Invoca as CEO. After working in product management for over nine years at Salesforce, a company that disrupted the enterprise software industry, I wanted the opportunity to join a smaller company and try to have a similar…

Grapeshot and MediaMath Announce Global Integration to Meet Demand for Prebid Contextual Targeting

New Integration Focusing on Live Contextual and Predictive Targeting through Page-Level and Trending Topic Analysis Grapeshot, the contextual prebid brand safety, and predictive audience provider, announced a global integration with leading technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot’s full suite of prebid products now available globally on the MediaMath platform. “We are excited to partner with MediaMath to jointly provide a world-class contextually-powered…

Techwave and MosChip Take Home Inaugural bpm’online BPM Innovation Award

Judges Recognize BPM Deployment Successfully Leveraging IoT To Reduce Energy Usage Worldwide Bpm'online, which provides an enterprise platform for CRM and business process management, has recognized Techwave's Business Process Management implementation with MosChip to manage their IoT initiative as the BPM Innovation Award winner for Q3 2017. The BPM Innovation Award program identifies creative and unique applications developed for bpm'online, to showcase new use cases of bpm'online technologies. Bpm'online's…

Acxiom and Amex Advance Launch New Data-Driven Offering to Predict Consumer Purchase Intent

Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness Acxiom, the data foundation for the world's best marketers, and Amex Advance, a personalization services business within American Express, today announced the launch of a joint data-driven offering to predict purchase intent across the broad US consumer population. Currently, Acxiom provides the data foundation for the world’s best marketers. The company enables people-based marketing everywhere through a simple, open…

LiveRamp Launches IdentityLink for Agencies

Marks Completion of LiveRamp’s Ecosystem-wide Identity Resolution Platform LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced the launch of IdentityLink™ for agencies. This solution allows agencies to scale people-based marketing capabilities across platforms and channels for their clients. The launch also marks the completion of a multi-year initiative to provide all of the key players in the marketing ecosystem - brands, technology platforms, data owners, publishers, and now…

Why Your CRM Is Lying to You

For a time, the world’s most populated zip code (according to data entered online) was 90210. Not because of the actual number of people living in the small and exclusive enclave of the rich and famous, but instead because large numbers of people outside of the US, when asked to enter their zip code to access content or complete a form, simply entered the zip code referenced on hit 90’s tv show, ‘Beverly Hills 90210’. Now, why would this small snippet of pop culture have anything to do with CRM? The answer is because…

Salesforce Launches New AppExchange

Now With Personalized Experiences, Navigation And Recommendations, And Embedded Trailhead Learning Salesforce, the global leader in CRM, announced the new AppExchange, the world's leading enterprise cloud marketplace that gives customers a faster and smarter way to extend the power of the world's #1 CRM. New features, such as intelligent search, personalized recommendations and embedded Trailhead learning, customize the AppExchange experience for every customer, making it easier to tap into the Salesforce ecosystem…

MediaRadar Launches Innovative Prospecting & Advertising Intelligence Platform for Agencies

Debuts Its First-Ever Solution For Agencies, Giving Them What They Need To Win Business From New Prospects And Grow Opportunities With Existing Clients MediaRadar, the leading advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc, Business Insider, Madison Logic, and Nativo. This is the first offering from the…

NetElixir Increases Team at Princeton Headquarters, Projects Fast-Paced Growth Throughout 2018

Company Also Expands To Midwest With New Center Of Digital Excellence Retail search marketing company NetElixir is increasing the size of its team at its headquarters in Princeton, NJ. Over the past year, the team has grown by about 50 percent and the company projects to double over the next 18 months. NetElixir provides digital marketing services to small and large retailers. The company has experienced its increased rate of growth due to its sharp focus on the retail industry and introducing digital marketing…

Videology Offers Advertisers and Agencies Free Access to DETVgo

The New Product Allows Seamless Activation of Advanced TV Advertising Campaigns Videology, a leading provider of converged TV and video advertising software, announced the launch of DETVgo — a self-service, automated advanced TV advertising product powered by the Videology platform. Videology will offer agencies and advertisers free access to DETVgo to help facilitate advanced TV transactions and introduce more users to its benefits. The Videology platform offers a full suite of capabilities to support data-enabled TV…

Interview with Mike Brown, CEO, FISION

"Great Digital Asset Management empowers a CMO to pull all of that information together and to furthermore understand how their content is really being used." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a Digital Asset Management and Sales Enablement company? Before starting FISION, I was the SVP of Operations at Life Time Fitness. While I was there, it was my job to create a national roll out of health and lifestyle fitness clubs. We were creating these fabulous…

Be The Agency Companies Lean On To Power IoT Driven Marketing Customization

If you think you’re drowning in data now, just wait. The pool is about to get a lot deeper. The much anticipated Internet of Things is here and it’s growing at a head spinning rate. The telecommunications experts at Ericcson are predicting that IoT sensors and devices are going to produce 400 zettabytes of data next year. That’s one trillion gigabytes. Even if that forecast turns out to be a bit off, there’s no denying that the IoT is deluging us with data. Without experts to analyze all that data and turn it into…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

Olapic Unveils Four New Solutions to Enhance the Power of Visual Content along the Customer Journey

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective. The new solutions from Olapic are: Content Creator App Content-as-a-Service Inspire Content in Motion On Demand Olapic is offering…