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4A’s Brings On New Team To Handle Marketing and Communications

Industry Veteran Donna Tobin and Jennifer Risi's The Sway Effect Tapped to Lead Efforts to Strengthen the Organization's MarComms In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A's), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization. Additionally, The Sway Effect…

Unlocking Advertising Potential With the Power of Machine Learning

Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This demonstrates how ingrained multi-screening behavior has become, particularly for Gen Z consumers. In today’s market where consumer attention is divided across multiple platforms and formats, only the most engaging and relevant advertising will resonate with audiences. Businesses are…

Microsoft Dynamics 365 Business Central Partner Leverages Business Intelligence Team to Deliver Jet Analytic Adapter to Market Amid…

Following on the expansion of the business intelligence team last year, Tigunia has stayed true to its plan to become the indisputable leader in Jet Reports and Jet Analytics services and support, and has launched an adapter for the increasingly popular Microsoft Dynamics 365 Business Central. Developed by the resources originally responsible for building the Jet Analytics solution, AdaptBC for Analytics allows businesses to upgrade from Microsoft Dynamics NAV or purchase Dynamics 365 Business Central, and still get the…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…

SpotOn Raises $50 Million in Series B Funding from Former Twitter Executives

The payments and software company will increase investment in product development to continue building end-to-end vertical solutions and accelerating hiring across all functions SpotOn Transact, Inc (“SpotOn”), an innovative payments and software company, announced $50 million in Series B funding. The round includes 01 Advisors, an investment and advisory firm founded by Twitter’s former CEO Dick Costolo, former COO Adam Bain and former Corporate Development and Investor Relations executive David Rivinus, as well as…

Exigent Launches AI-Powered Contract Management System for Speed to Smart Data

With a machine learning engine trained by lawyers, Exigent's end-to-end CMS now auto-extracts contract data in milliseconds and runs contextual search with improved accuracy Legal technology provider, Exigent, has released the latest update to its Contract Management Solution to include AI-based auto-extraction and contextual search for increased speed to data, accuracy and business impact. Exigent's AI auto-extraction tool, Scarlett, is powered by a machine learning engine set up and trained by legal professionals,…

Marketing without Data

With new legislation on the horizon, what does a future with restricted data mean for marketers? Unless you have been under a rock, or not reading your industry press, you will no doubt be aware of California’s attempt to protect its flock with stricter data privacy laws under The CCPA slated for 2020. Others have quickly followed suit with more than fifteen state proposals and a plethora of federal ones that could result in a further complicated patchwork of compliance controls. On top of legislation, consumer…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

MarTech Interview with Ben Hindman, Co-Founder and CEO at Splash

"When you build assets and a marketing database that are yours, the sites you publish become much more valuable and the people you reach become much more targeted and engaged." Hi Ben. Tell us about your role at Splash and the team/technology you handle. Splash is the Event Marketing platform that’s powering scaled event programs. We know there’s a growing group of people inside an organization focused on connecting in-person with prospects and customers because the data shows that in-person event experiences drive…

SPR Achieves the AWS Service Delivery Designation for AWS Lambda

This recognizes SPR for its expertise and proven customer success in deploying AWS Lambda SPR, a digital technology consultancy focused on delivering exceptional custom technology and digital experiences for the enterprise, announced that it has achieved the Amazon Web Service (AWS) Service Delivery designation for AWS Lambda. Achieving the AWS Service Delivery designation delineates SPR as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in deploying AWS Lambda.…

MarTech Interview with Marianella Mace, CEO at Email Meter

"We think email is still the king. In all seriousness, the reports of its death have been greatly exaggerated." Tell us a bit about Email Meter? Specifically, tell us how it can help team leaders gauge a pulse on employee productivity and engagement? Email is ubiquitous at work, but it’s still a black box. CRM or helpdesk ticketing solutions replace email for some use cases and have limited built-in KPIs; but the costs, customization and change management are high. And sometimes these solutions are just not a good…

Ribbon Showcases Extensive Unified Communications Portfolio at Channel Partners Conference & Expo

Market-leading portfolio demonstrates Ribbon’s commitment to helping Channel Partners deliver differentiated service offerings to the enterprise market Ribbon Communications Inc., a global software leader in secure and intelligent cloud communications solutions, announced that it plans to demonstrate its comprehensive solutions set designed for the channel at the Channel Partner Conference & Exhibition, which is being held at The Venetian & Sands Expo from March 9 – 12, 2020 in Las Vegas. On display will be…

Voximplant Announces Key Enhancements to Enable Call Automation for Any Business in Minutes with Voximplant Kit

New features make superior customer experience accessible through AI-driven Interactive Voice Response Voximplant, an innovator in the Cloud Communication Platform-as-a-Service (CPaaS) market providing customized, serverless solutions, announced significant updates to Smartcalls, now known as Voximplant Kit. This no-code, Artificial Intelligence (AI)-powered solution helps companies build scalable outbound and inbound call campaigns leveraging Interactive Voice Response (IVR) and virtual agent capabilities that reduce…

Phunware Announces New Customer Wins for Application Transactions

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced new customer wins for application transactions using Phunware’s proprietary Audience Engagement solution. Audience Engagement is a managed service capability that enables brands to build custom audiences and deliver targeted media to optimize engagement. Combining mobile advertising with Knowledge Graph data from over a billion devices, Phunware makes it easy to…

Google Cloud Unveils Strategy for Telecommunications Industry, Announces New Solutions, Customers, and Partners

Unveils Global Mobile Edge Cloud strategy for accelerating 5G monetization Google Cloud announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud's strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. "Rapid technology advancements are impacting the telecommunications industry,…

iQor Enhances its Speech Analytics Platform to Help Deliver Better Customer Experiences

Tech-enabled BPO’s speech analytics platform enhances speech-to-text transcription of calls for more precise data analytics and personalized call center solutions iQor, a managed services provider of customer engagement and technology-enabled BPO solutions, announced the release of its newly enhanced customer speech analytics platform. The cloud-native speech analytics platform now includes full call transcription, or speech-to-text translation, for recorded interactions between a customer and customer service agent.…

HomeToGo Concludes Contact Center Solution Search With Move to Talkdesk

Seamless Integration Through Talkdesk for Salesforce Provides Customer Information to HomeToGo Agents With Automatic Screen Pops to Improve Efficiency, Customer Experience Talkdesk, Inc., the cloud contact center for innovative enterprises, announced HomeToGo selected Talkdesk to power its customer service operations. As the world’s largest vacation rental search engine in a highly competitive and fast-moving marketplace, HomeToGo needed a contact center solution that would enable it to rise above the competition through…

Go With the Flow: Stardust Releases AI-Powered In-App Recommendations

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

Craver Launches on Clover App Marketplace to Become the First Mobile Order-Ahead Provider Integrated with Loyalty and Rewards

The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement Craver Solutions Inc. announced its integration with the Clover platform from Fiserv, Inc. to become the first integrated mobile ordering and loyalty provider on Clover’s platform. The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement. This integration is available now in the…

Genesys Cloud Now Available on AWS Marketplace

Simplified procurement and administrative processes make it easier for enterprises to access the market-leading cloud customer experience platform from Genesys Genesys, a global leader in cloud customer experience and contact center solutions, announced that Genesys Cloud is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors. The catalog makes it easy for organizations to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Now,…