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Boomi’s Data Integration Platform Offers Next-level Connectivity to IFS’s Customers With 200 Pre-built Connectors

IFS's business applications for FSM, ERP and EAM can now connect large and fast-changing data pools using Boomi's integration capabilities IFS, the global enterprise applications company, announced its new partnership with Boomi, a Dell Technologies business. The resulting technology stack combines best-in-class enterprise resource management (ERP), enterprise asset management (EAM) and field service management (FSM) into a 'digital switchboard' that unites industrial process expertise with cloud agility. Over the last…

Dataiku Selected as Platform for NATO’s Allied Command Transformation Focusing on AI Projects

Dataiku will Partner with ACT and Member Nations to Develop and Deploy AI in the Field Dataiku, one of the world's leading enterprise AI and machine learning platforms, announced today a collaboration with NATO's Allied Command Transformation (ACT) to serve as one of the central platforms for building and deploying AI projects. ACT will contract with Dataiku's world-class team of data scientists and domain experts to help solve some of ACT's most challenging use cases in the field. "We…

The Telos Foundation Welcomes Unbiased, a Data Marketplace Designed to Combat Bias in Artificial Intelligence

Unbiased, a startup based in Goteborg, Sweden, has set a March 6 launch date for its new Data Marketplace that uses a combination of crowd-sourcing, blockchain, and artificial intelligence to enable a transparent collection of trustworthy data The artificial intelligence community has a problem; their data sources are riddled with bias. "We live in the era of AI, and data requirements are increasing rapidly. AI & Machine Learning have the potential to shape industries like Healthcare,…

Phillip Lomax, Early Uber Eats Member, to Join MediaScience, Ventures into Neuromarketing

MediaScience announced that Phillip Lomax, an early Uber Eats member and Senior Enterprise Account Executive, will be joining MediaScience as Senior Vice President of Business Development effective February, 2020. Lomax will develop strategic partnerships and lead the sales organization for the Neuromarketing firm. Until recently, Lomax served as Senior Enterprise Account Executive for Uber Eats. He established partnerships with some of the largest restaurant franchises in the US and represented Uber at the Global…

RRD Introduces a Retail Insights Solution that Transforms Data into Results

In-Store Insights Maximizes the Business Potential of a Store Through a Holistic Set of Services That Combine Strategy, Execution, Data Science and Research R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, launched In-Store Insights, an end-to-end consultative solution that enables retailers to make faster, smarter decisions that improve their store performance. The new solution blends RRD’s deep expertise in shopper experience…

Altitude Networks Launches New Features to Protect Enterprise Data From Malicious Third-party Applications

Rogue Application Detection Empowers Companies to Embrace Cloud Collaboration and Enterprise Apps Ecosystem Safely Altitude Networks, the industry's first cloud-native DLP for SaaS collaboration, launched rogue application detection to enable stronger data protection against unmanaged third-party applications accessing cloud data. Security teams can now detect user-authorized applications with malicious or questionable access privileges to sensitive data within cloud platforms like G Suite. With these new capabilities,…

Aviso Names Former Top Salesforce Einstein Researcher As Chief Data Scientist

Company Also Taps Industry Veteran as Chief Customer Officer Aviso, the pioneer in AI-powered sales guidance and forecasting, announced the appointment of veteran artificial intelligence and machine learning researcher Joy Mustafi as Chief Scientist. The former Principal Researcher for Salesforce's Einstein platform will leverage his decades of experience to help Aviso customers accelerate deal-closing and expand revenue opportunities. Ranked as one of India's 10 top data scientists by Analytics India Magazine, Mustafi…

New Database Innovations Deliver a Single Database That Supports all Data

Oracle OpenWorld London, Oracle Executive Vice President Juan Loaiza announced the latest innovations which further strengthen Oracle’s strategy of providing a single converged database engine able to meet all the needs of a business. The new database features enable customers to take advantage of new technology trends—such as employing blockchain for fraud prevention, leveraging the flexibility of JSON documents, or training and evaluating machine learning algorithms inside the database. The future is data driven, and…

Paytronix Names Andrea Mulligan, Head of Customer Success & Marc Schultz, Head of Data Privacy and Security

New experienced team members to enhance product adoption and data security as electronic payment capabilities expand Paytronix Systems, Inc., the most advanced digital guest experience platform, announced the appointment of two new executives: Andrea G. Mulligan, head of customer success, and Marc F. Schultz, head of Data Privacy and Security. The new members add depth and experience to the company’s leadership team as the guest experience platform company scales and expands beyond loyalty to encompass CRM, stored value and…

RevTrax Launches Privacy-Friendly Data Services to Help Brands Personalize Pricing & Promotion

Cutting-edge data science predicts purchase behavior while protecting consumer privacy RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational consumer brands, announced the launch of data services to help brands better understand consumer sensitivity to pricing and promotion. Using data science, RevTrax now offers its client partners the ability to leverage insights from billions of consumer engagement data…

Horizon Media Launches New Company, Night Market, a Dedicated Data Intelligence Commerce Business

Horizon Media Hires AI Leader Randy Browning as President to Lead Night Market Horizon Media, a leader in driving business-based outcomes for marketers, announced that it has launched a new data intelligence company, Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. Night Market will be led by a leading AI and data intelligence…

Optimove Expands Realtime Data Capabilities with Acquisition of Event Streaming Technology Vendor, Axonite

Optimove, the Science-First Relationship Marketing Hub, announced that it acquired Axonite, a leading mission critical, realtime event streaming vendor. This acquisition completes Optimove's new database infrastructure, Optidata, and will provide its clients with access to its realtime customer data platform (CDP). Axonite has been developing its event streaming framework since 2015 facilitating connections between systems and building realtime workflow automations. Axonite's platform rapidly simplifies the process of…

Dun & Bradstreet Appoints Gary Kotovets As Chief Data Officer

A Data Industry Veteran, Kotovets Will Identify New Ways to Leverage Dun & Bradstreet's Trusted Global Business Data to Help Organizations Gain a Competitive Edge Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the appointment of Gary Kotovets as its Chief Data Officer. As Chief Data Officer Kotovets will lead the Firm's comprehensive data strategy globally, including how the data collected through Dun & Bradstreet's Data Cloud can be best utilized for new…

Descartes Labs Launches First Cloud-Based Geospatial Data Refinery and Modeling Platform

The Descartes Labs Platform enables enterprises to rapidly run global scale-analyses on multi-petabyte datasets, making global supply chains more competitive and sustainable Descartes Labs, a New Mexico-based geospatial analytics company, today announced the availability of the Descartes Labs Platform, the industry’s first-ever cloud-based geospatial analytics platform. It provides enterprises with a real-time geospatial data catalog and flexible modeling environment – all in one complete package. By handling nearly all…

mParticle Launches New Features to Help Brands Create ‘Data Flywheel’

New Features for Seamless Data Quality Management, and Transformation to Serve as a Foundation for Improved Customer Experience and Better Insights mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced significant product enhancements to its Data Master product to help increase data trust and quality throughout the pipeline, and across teams. Additionally, mParticle announced the early access to Calculated Attributes, a data transformation feature that allows companies to…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

Aprimo Introduces New Solution for Life Sciences Industry That Improves Content Production and Work Management While Increasing ROI

Aprimo, a leading provider of technology solutions for content, operations, and performance, announced a new offering to help life sciences firms of all sizes effectively market their products through traditional and digital channels and ultimately see higher marketing return-on-investment. Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across…

Alaska Airlines Harnesses Northern Lights Forecast Data for Bucket List Trip

Making New Year's travel resolutions more affordable through the power of science Chasing the Northern Lights is now within reach. Starting Jan. 13, flyers will have the opportunity to escape to the winter wonderland of Alaska for snowshoeing, cross-country skiing and, yes, a chance to see the Northern Lights. Using the University of Alaska Fairbanks Geophysical Institute's aurora forecast, Alaska Airlines is offering up to 35% off airfare for travel between the Lower 48 and Fairbanks and Anchorage through Feb. 12.…

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…

Big Data: Size Matters

In simple words, we tell what Big Data is, where it is used, who and how works with it. The term Big Data is more than ten years old, but there is still a lot of confusion around it. We are available to talk about what “Big Data” is, where it comes from and where it is used, who the data analysts are and what they do. Three Signs of Big Data Traditionally, Big Data is characterized by three attributes (the so-called VVV rule): Volume. The term Big Data implies a large amount of information (terabytes and…