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IgnitionOne Launches First Ever Customer Data and Media Consultancy

The consultancy guarantees results for global marketers with expert support in customer data management, media execution, and omnichannel personalization IgnitionOne, a global marketing technology and services leader, announced the launch of its media consultancy. IgnitionOne’s team of award-winning digital marketing experts will work with marketers navigating the complexities of advertising and marketing technologies to help them reach their business goals. Offerings include data integration, audience management, paid…

DISH Activates the Google Assistant on Hopper Receivers; Debuts New Google-Branded Voice Remote

Access the Assistant Using Dish Voice Remote; No Additional Devices Required DISH began rolling out a software update on the company's Hopper family receivers that allows customers to access the Google Assistant via the DISH voice remote at no additional cost. Customers can use the DISH voice remote to ask the Assistant questions related to what they're watching, as well as receive weather updates, find nearby restaurants, view photos on the screen, control smart home devices and more. These new capabilities build on the…

Alibaba Cloud Extends Integration with the Fortinet Security Fabric to Secure Cloud Migration

Tighter partnership enables customers like Sodexo and Fung Group to protect the expanded attack surface of the cloud John Maddison, EVP of Products and Solutions at Fortinet “Fortinet is committed to helping customers make their journey to the cloud even more secure by integrating more tightly with Alibaba Cloud and supporting additional cloud security use cases. To further support resource-constrained teams, today’s announcement is helping our joint customers automate additional security processes and more seamlessly…

Don’t Color the World Yellow: Why Localization Is Key to Successful Marketing

The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top price and product as a key differentiator. This is not surprising, considering the biggest brands today (think Amazon, Facebook, and even Google) revolutionized the user experience, making the internet more than just a mainstream medium and into an individualized platform thanks to Personalization and Localization. This has made the demand for relevant content even stronger, more so, than the millennial…

Apptio Appoints Dr. Subramanian Krishnan as Leader of India Center of Excellence

New Vice President & General Manager for newly founded India office brings market expertise to build employee-first culture of growth for successful software company's global expansion Apptio Inc., software that fuels digital transformation, announced the appointment of Dr. Subramanian (Subi) Krishnan as its first-ever Vice President and General Manager of India. Krishnan is responsible for establishing and leading Apptio's upcoming Center of Excellence in Bengaluru, India. Marketing Technology News: Hive…

Mphasis Launches New AI Solutions on the AWS Marketplace for Machine Learning

Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announced the availability of new Deep Learning algorithms on Amazon Web Services (AWS) Marketplace for Machine Learning. The on-demand solutions target practical enterprise use cases such as influence analytics, insurance claims analysis, payment card fraud, and image analytics for supply chain and logistics. They are available for download and free trial on the AWS Marketplace for Machine Learning website. Marketing…

Avaya and Tenfold Create Improved Customer Conversations, Enabling Integrated AI Solutions that Amplify Salesforce, ServiceNow, Microsoft…

Integrated Contact Center Solution Will Help Maximize Performance, Profit and Productivity for Sales and Service Organizations Globally, While Improving Customer Experiences Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, and Tenfold, the world’s leading provider of next generation CTI solutions, announce a strategic partnership to enable joint clients to improve their customer experience, increase productivity of their sales and service teams and operationalize…

The European Digital Advertising Market Continues on Its Growth Trajectory

This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the health of the region’s Digital Advertising market in 2018. Since 2008, the study has mapped a trend of sustained double-digit growth. However, as 2018 got underway it was far from certain this trend would continue. Indeed, for the first half of the year, the market showed all the signs of a slowdown. At that point, based on local market signals, we were forecasting that total growth for the year…

Nielsen And Quotient Technology Enter Strategic Partnership To Create New Industry Omni-Channel Data Set

New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing Nielsen announced it has entered into a strategic partnership with Quotient Technology, a leading digital-first provider of data, media, and promotions platforms powered by purchase data. Through this new strategic partnership, Nielsen will bring Quotient's omni-channel purchase intelligence into its audience and performance measurement to allow clients to deliver on the next frontier of data-driven marketing. As…

Cisco Live Records Hundreds of Technical Sessions with 63 Panasonic AW-UE70 4K Integrated Pan/Tilt/Zoom Cameras with Auto Tracking Software

Cisco Live, the annual customer conference under the aegis of Cisco Systems, Inc. (San Jose, CA), has upgraded its session capture with the use of more than five dozen Panasonic AW-UE70W/K 4K/HD pan/tilt/zoom cameras with AW-SF200 Auto Tracking software. This state-of-the-art software enables Panasonic professional PTZ cameras to automatically track presenters via face and body detection, now with deep learning technology. According to Cisco Live program manager Peter Stone,…

Influencers Are Winning the Beauty Contest Across Southeast Asia

A New Study from Meltwater Explores How Social Media and Influencers Are Redefining the Way Beauty Shoppers in the Region Discover, Evaluate and Purchase Makeup Move over celebrities; shoppers are increasingly turning to influencers to access beauty trends, looks, content and experiences, as the beauty industry fully embraces the power of influencer marketing. A new report from Meltwater titled ‘Beyond Skin Deep: Understanding the shopping journey of the Southeast Asian beauty buyer’, explores how the industry has…

OpenX Accelerates International Growth with Expansion into Australia, Hires Bauer Media’s Mitchell Greenway to Lead ANZ

Expansion Provides Opportunity to Drive Increased Demand to Top Publishers in the Region OpenX, the world's leading independent digital advertising exchange, announced at Advertising Week APAC the official launch of operations in Australia. The company also announced the hiring of advertising veteran Mitchell Greenway as director of partner services for Australia and New Zealand. With the launch of operations in market, OpenX will bring greater access to demand for the quality inventory that exists in…

MarTech Interview with Shamsudeen Mustafa, Co-Founder and Co-CEO at Correlation One

"As the impact of AI grows, one of the biggest challenges we encounter will be algorithmic bias." Tell us about your role and journey into Technology and the Data Science field. What inspired you to start Correlation One? When we started the company in 2015, we felt the AI and Data Science talent market was being overlooked. At the time, Data Science had not yet become a buzzword even though the conversation around Big Data and AI was heating up. In 2011, Marc Andreessen famously said “software is eating the world” and…

Interactions Brings its Conversational AI to Food Services; Partners with Pizza Pizza

New Guest Experience Platform (GXP) Adapts Interactions’ Conversational AI for Restaurants, Enhancing Customer Experiences and Operational Efficiency Interactions, LLC, the world’s largest stand-alone artificial intelligence (AI) company, announced its expansion into the food service industry with a new product, the Guest Experience Platform (GXP), and a partnership with Pizza Pizza, Canada’s #1 pizza chain. Beginning today, restaurants can implement Interactions GXP to enhance phone, digital and drive-thru ordering, offer…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

Alibaba.com Opens Platform to Empower US Small Businesses to Sell to the World

Leading Global B2B eCommerce Platform Introducing New Seller Enablement Functions, Including US-to-US Transactions, New Ecosystem Participants, and a Nationwide Tour of "Build Up" Events to Help Small Businesses Go Live Alibaba.com, one of the world's largest B2B ecommerce marketplaces and a business unit of Alibaba Group, opened its platform to empower US businesses to sell their products to millions of Alibaba.com buyers in the US and around the globe. Now, the nearly 30 million Small and Medium-sized Businesses (SMBs) in…

Amazon.com Announces Second Quarter Sales up 20% to $63.4 Billion

Amazon.com Inc. announced financial results for its second quarter ended June 30, 2019. Operating cash flow increased 65% to $36.0 billion for the trailing twelve months, compared with $21.8 billion for the trailing twelve months ended June 30, 2018. Free cash flow increased to $25.0 billion for the trailing twelve months, compared with $10.4 billion for the trailing twelve months ended June 30, 2018. Free cash flow less principal repayments of finance leases and financing obligations increased to $16.1 billion for the…

Parrot Analytics Partners With Spanish Data Company GECA To Gauge Content Trends And Uncover Sales Opportunities In New Markets

Parrot Analytics to Provide a Special Focus on Asian TV Markets Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its multi-platform global demand data and analyses, has partnered with leading Spanish research company GECA to gauge content demand and trends around the world, with a particular focus on Asian markets. Marketing Technology News: Vlocity Brings the Industry Cloud to the Innovation Martlesham Tech Cluster, Located at BT’s Adastral Park With more…

AI Video Enhancement Startup Minute.ly Raises $8 Million to Help Publishers Boost Video Performance

Latest round will empower publishers and content creators to maximize ROI from their video content, increasing traffic, user engagement and revenue Minute.ly, a leading AI-driven video enhancement company, today announced the closing of an $8 million financing round with investors including Ansonia Holdings, and strategic participation by Infront, a leading sports marketing company. They were joined by existing investor, Gilad Shabtai. The funding will help Minute.ly continue to develop its AI-powered solutions and…

New Research Reveals Which Insurance Industry Players are Best Positioned to be Leaders in the Future of Insurance

Successful reinvention of the business requires taking an outside-in approach that aligns to customer needs and expectations Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of a new research report, The Future of Insurance: Future Leaders Setting the Bar in Meeting New Customer Demands and Products in a Multi-Channel World. Drawing on findings from four recent primary research studies on Consumers and SMBs (Insurance “Buyers”) and InsurTechs…