What is REV3AL Technology? REV3AL Technology is a multi-layered authentication and copyright protection tool that prevents digital asset counterfeiting on and off the blockchain. Its digital asset protection solution upholds the…
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New research reveals the industry's lack of "clear guidelines" regarding advertising alongside misinformation Integral Ad Science , a global leader in digital media quality, released its "Misinformation & Media Quality" report that…
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GPP Streamlines How Technology Makes Sense of Choice, Transparency, and Consent by Providing an Adaptive Framework that Puts the Consumer at the Center Following two years of collaboration with the industry and consultation processes with…
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Outlines Five Best Investments to Keep Marketers Connected to Their Audiences Kinesso, IPG’s connected intelligence company, debuted proprietary research designed to help brands maintain their connections with people in a rapidly changing…
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SeenThis, a technology company offering innovative streaming solutions, and impact tech company Doconomy has partnered to drive innovation for quantification and reduction of data waste, i.e., unnecessary data transfer that is not needed…
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Award Recognizes Hadley's Career of Contributions to Consumer Protection, Self-Regulation, Responsible Data Use The Digital Advertising Alliance (DAA) recognized Experian and Tony Hadley, Experian's Senior Vice President of Public Policy,…
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AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework to Be Initial Software…
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AdTheorent/Harris Poll Survey Data Shows that Seeing Mobile Advertising for Medications Would Drive 71% of Consumers to Ask Their Doctor About a Prescription Medication and 61% to Purchase an Over-the-Counter Medication AdTheorent Holding…
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Powered by Scope3’s carbon emission modeling platform, new offering allows customers to minimize carbon footprints of digital advertising activity across their supply chains As companies target ways to minimize…
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Highest increase since 2006; a jump of $50B in a single year As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released "IAB Internet Advertising Revenue Report: Full Year 2021,"…
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Postclick launches Advertising Conversion Cloud™ platform to help digital advertisers drive impactful efficiency gains Funding will support investment and expansion of machine learning and artificial intelligence capabilities…
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Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resulting in more efficient partnerships and revenue  impact.com, the world’s leading partnership management…
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MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced it earned the "TAG Platinum" Certification from the Trustworthy Accountability Group (TAG) for attaining all three TAG Seals, including Certified…
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The Mindset Matrix outlines how advertisers can harness a consumer’s frame of mind through contextual, creative, and attention technology GumGum, a contextual-first advertising technology company, introduces The Mindset Matrix, a framework…
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Mobiquity Technologies, Inc., a leading provider of next-generation advertising, announced that it has teamed up with OpenLocker, Inc., a developer of a fan friendly blockchain platform to connect with athletes, to provide a digital…
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FinancialNewsMedia.com News Commentary -  The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing…
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Mike Renfro joins Connatix as Senior Director, Head of Midwest Region; company announces new Chicago office Connatix, a leading video technology company for publishers and advertisers, today announced the hiring of Mike Renfro as Head of…
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Semrush  , a leading online visibility management SaaS platform, announces it has been named G2’s 2022 Best Marketing & Digital Advertising Product, ranking No. 1. Semrush also ranked #32 for Small Business Products, #33 in the Global…
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SOCi, the marketing platform for multi-location brands, today announced it has been named to G2's 2022 Best Software Awards, placing #19 on the Best Marketing Products list. Operating a software marketplace used by more than 60 million…
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Mediavine, the largest exclusive full-service ad management firm in the U.S., is an official member of the World Wide Web Consortium (W3C). Mediavine's membership status took effect in December 2021. Marketing Technology News: MarTech…
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