Digital Media Solutions Holdings, LLC and Leo Holdings Corp. Announce Execution of Business Combination Agreement

Institutional Investors Have Committed $100 million Cash in Private Placement to Close Concurrently with Transaction Digital Media Solutions Holdings, LLCand Leo Holdings Corp., a publicly traded special purpose acquisition company, announced today that Leo and DMS have entered into a definitive business combination agreement (the “Business Combination Agreement”). DMS is a martech-enabled business capitalizing on the secular shift of advertising dollars from traditional offline channels to online digital channels by…

Digital Media Solutions Acquires Insurtech Company UE.co

Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's…

Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

DoublePositive CEO Joey Liner Joins Digital Media Solutions Executive Team as Chief Revenue Officer

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it is strengthening its leadership team with the appointment of Joey Liner as Chief Revenue Officer. Liner brings a wealth of experience to DMS, and will be responsible for overseeing sales and business development enterprise-wide.  Liner, who was most recently Co-Founder and CEO of DoublePositive, has a proven track record of growing revenue with digital advertisers. “We are incredibly excited to have…

Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients including Harper Collins Publishing, Save The Children, National Wildlife Federation, Amora Coffee, Meredith Corp. and Highlights for Children. According to reports, last year business-to-consumer subscription firms attracted more than 11…

Digital Media Solutions Acquires Digital Performance Advertising Network W4

Acquisition Brings Extensive Online Ad Distribution Strength to Clients with W4's Broad Reach and Proprietary Technology Stack Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced that it has acquired W4 Performance Ad Market (W4). W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based,…

Digital Media Solutions Acquires Email Powerhouse Mocade Media, LLC

Now With Customized Email Programs and Expertise In-House, DMS Extends the Value of its First-Party Data Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals, announced it acquired Mocade Media LLC, an email marketing firm that delivers engaging content and increases return on investment of email programs. Mocade's sophisticated email optimization platform helps companies across…

Havas Media, Releases ‘the Impact of Missing Third Party Cookies on Digital Marketing and Future Plan of Solutions’

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

Eurofins Digital Testing to Provide IMF Analysis Solutions for the Digital Media Industry

Eurofins Signs Exclusive, Global Licensing Agreement with the Institut für Rundfunktechnik (IRT) to Develop new IMF Solutions Built on IRT's Proven Technology Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, announced it will offer software solutions to help studios, post-production companies, broadcasters and distributors adopt the Interoperable Mastering Format (IMF), aimed at streamlining associated workflows and reducing costs. IMF is a Society of Motion Picture…

iFOLIO Honored with Global Excellence Award, Best in Personalized Digital Marketing Solutions – 2019 by AI Global Media

In today's digital world, buyers are more informed and have high expectations when they interact with a company.  It's critical for enterprises to maximize that customer touchpoint with an experience that feels custom and differentiated. iFOLIO is recognized with the Global Excellence Award "Best in Personalized Digital Marketing Solutions – 2019" by AI Global Media for innovation, growth, and delivering results through an enterprise digital portfolio platform. Digital portfolios are…

Spectrio Acquires Media Distribution Solutions, Adding On-Demand Video Production and an Online Video Marketing Platform to its Suite of…

Merger allows customers to bridge the gap between online and offline content Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability to provide content at scale across avenues both online and on-site. Today,…

Infogroup Data Solutions Selected as Digital and Media Management Service Provider by Scranton Gillette Communications

The partnership hopes to boost brand awareness, and deliver effective communication channels for clients and audiences in the business-to- business marketplace Infogroup Data Solutions, the leading provider of business and consumer media management solutions, has been selected as the digital and media management service provider for Scranton Gillette Communications (SGC)/SGC Horizon, a business-to-business (B2B) media company. Infogroup is one of the leading providers of innovative business data, and marketing…

MediaBrains Hires Krivohlavek, Promotes Buckheit

Rae Krivohlavek has been named vice president of sales and Jacob Buckheit has been promoted to director of product at MediaBrains MediaBrains named Rae Krivohlavek as vice president of sales and Jacob Buckheit as director of product as the digital firm expands its services to publishers, marketers and advertisers. Krivohlavek brings more than 25 years of sales experience in a variety of industries, including health care, sports retail and senior housing. "MediaBrains is in the enviable position of being a leader in…

NUMATEC Launches Data Driven Omni-Channel Buy-Side Media Company, EKN

New Brand EKN Bolsters NUMATEC Presence in the U.S., Mexico, Caribbean, and Central America NUMATEC, a holding company focused on media and Martech ventures across the globe, today announced the launch of EKN, a data driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native and more. NUMATEC established EKN by acquiring selected assets from Eikon Digital that are focused on providing trading and technology services to agencies and clients as…

Tech Decision-Makers Grow Reliance On Digital Content To Fill In-Person Event Void

2021 IDG Customer Engagement study provides roadmap for tech marketers to educate and engage tech buyers IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – releases the 2021 Customer Engagement research, which provides insight into the content types IT decision-makers (ITDMs) rely on and tips for vendor engagement as technology’s role in business stability and growth continues to increase due to the pandemic. Without opportunities to learn and network in-person, it was not…

CoreMedia Celebrates its 25th Anniversary with Expanded Leadership and Increased Momentum

Company expands its team while commemorating a quarter century of helping global brands deliver iconic digital experiences CoreMedia, developer of the agile content management and digital experience platform, CoreMedia Content Cloud, today announced its 25th anniversary as the technology engine behind many of the world's most iconic online brands. The company is capping this milestone by welcoming a new addition to its leadership team – Chief Marketing Officer, Gretchen Nemechek. With the help of this new leadership, the…

Omnicom’s Credera Acquires Areteans to Extend Digital Transformation & Marketing Consulting Depth

Credera, a consulting firm focused on strategy, transformation, data and technology, announced it has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. Areteans specializes in the design, delivery, and implementation of…

Kantar Launches New Digital Acceleration Offer: Dx Analytics

Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance. The announcement reflects a fundamental shift in the importance of digital engagement since the start of the coronavirus pandemic. Marketing…

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy…

AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns. According to the white paper, while advertisers are generally satisfied with the features of their measurement solutions, concerns remain high when it comes to privacy protection and compliance capabilities. Marketing Technology…

MediaMath Bolsters Leadership Team With Appointment Of Industry Veterans Ingrid Hackett As General Counsel, Ashish Shukla As Chief…

MediaMath, a leading global independent advertising technology company for brands and agencies, today announced the addition of several industry veterans to its leadership team, as the company continues on its journey toward delivering the most responsive and accountable advertising technology for brands and agencies to buy addressable media. MediaMath welcomes Ingrid Hackett as General Counsel, Ashish Shukla as Chief Technology Officer and Laurent Cordier as Chief Partnerships Officer. Marketing Technology News: InMobi…