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Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., PelicanCorp, Alibaba.com, SugarCRM Inc., Engagio, Rakuten Marketing, Google and Ada. Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with…

Localization Automation Pioneer, Cloudwords Adds Top B2B Marketing Executive to its Board of Directors

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors. Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio. She is a veteran in the marketing technology industry and is a thought leader in the field of demand generation and marketing operations. Heidi adds incredible depth and experience to the Cloudwords Board of Directors. Marketing…

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

MarTech Interview with Chris Perrine, VP APAC at G2

"AI makes things easier, but it also automates a lot of what we do on a daily basis. I think this creates a massive opportunity for people to do better, more meaningful work." Could you tell us about your role and the team/technology you handle at G2.com? I recently joined G2 to help us accelerate our business across the Asia Pacific region. This means a lot of things, with the key goals this year focused on building our team, engaging with our customers and prospects, and building awareness of G2 across our buyer and…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock Hired to Continue Tealium’s Growth Through Vast Experience in Marketing Technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. Tealium Expands Leadership Team and appoints World-Class Marketing Executive, Heidi Bullock as CMO “We are thrilled to have Heidi joining the executive…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock hired to continue Tealium's growth through vast experience in marketing technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. "We are thrilled to have Heidi joining the executive team at Tealium," said Jeff Lunsford, Chief Executive Officer (CEO) of Tealium.…

MarTech Interview with Lisa Kalscheur, CMO at Monetate (now acquired by Kibo)

"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them actionable." Tell us about your role and journey into Technology. What inspired you to start at Monetate? I love the fast pace, innovation, and nerdiness of the tech world. I studied Journalism in college and started at Ziff Davis immediately thereafter and quickly gravitated to the Marketing…

Demand Spring Launches Marketing Unplugged

Podcast Looks at the People and Personalities Behind Great Marketing Revenue Marketing consultancy Demand Spring launched Marketing Unplugged, a new podcast that goes behind the scenes and delves into the personalities and stories behind great B2B marketers. Co-hosted by Demand Spring’s Founder and President Mark Emond, and Content Director Karen Morad, Marketing Unplugged will do a deep dive with guests into what inspires them, and how they channel their ideas to help their organizations, and themselves, stand taller.…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD

"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech actually work." Tell us about your role at LeadMD. I’m CMO in the title and a one-woman Marketing team in practice. How have Marketing methodologies evolved since 2014? It’s probably the writer in me that cares about the use of the word methodology here, but what is a methodology? Is it strategy or the execution of that strategy? If we’re talking about strategy, frankly, there are no new ideas.…

Snappy Kraken Named ‘Best Overall Content Marketing Company’ in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that it has been selected as the winner of the "Best Overall Content Marketing Company" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

MarTech’s 5 ABM Best-Practices from Industry Leaders

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

Sales Engagement Leader Outreach Reaches Unicorn Status, Raises $114 Million Series E

Seattle-based SaaS Company Uses Machine Learning to Help More Than 3,000 Companies Generate Sales Leads, Close Deals and Retain Customers Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation, making it the first and only unicorn in the rapidly growing sales engagement category. Sales engagement uses machine learning to provide actionable insights to sales reps and streamline communication between sales teams and prospects. The result is an increase in…

US Companies Seek Providers to Help Manage Enterprise Use of Salesforce

ISG Provider Lens Report Sees Demand in the US for Vendors to Help Companies Deploy and Consolidate Their Salesforce Installations US enterprises using Salesforce CRM tools are looking for vendors to help them keep up with continuous product rollouts and to consolidate their disparate installations across the company, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The ISG Provider Lens 2019 Salesforce Ecosystem Report for the US finds…

E-commerce Research from inRiver Reveals Generational Trends in Shopping Preferences

New Report AIMS to Help Brands Prepare for the Next Generation of Shoppers Leading product information management company, inRiver, unveiled a research report that focuses on the generational differences in consumer shopping habits and outlines the steps brands must take to meet the expectations of the newest generation of shoppers. The new report: Turning Browsers into Buyers: What Brands Need to Know About the Next Generation of Savvy Shoppers analyzes responses from 4,000 consumers across the United States on topics…

IBM’s Global Supply Chain Transformation Wins 2019 NextGen Supply Chain Leadership Award for Blockchain and IoT

World's First Enterprise Computer Hardware Partnership Recognized for Using Disruptive Technologies to Achieve End-to-End Supply Chain Securit NextGen Supply Chain Conference -- IBM announced, that its global supply chain transformation has won a 2019 NextGen Supply Chain Leadership Award for the innovative use of blockchain and IoT. The distinction recognizes the world's first enterprise computer hardware partnership using these disruptive technologies to achieve end-to-end supply chain security. Using IBM Blockchain…

Adjust Puts an End to in-App Bot Attacks With New Standalone Unbotify Product

The New Solution, Individually-Tailored Based on an App's Natural User Flow, Harnesses AI and Machine Learning to Stop Bot Abuse in Real-Time Adjust, the industry leader in mobile measurement and fraud prevention, announced the launch of its new Unbotify product to end in-app bot fraud. Contrary to mobile ad fraud, in-app bot fraud does not target an app's marketing budget but attacks its business model after an install. Bots can be programmed to carry out various in-app events, and because they mimic human behavior, this…

Account-Based Marketing (ABM) is Your Growth Opportunity in 2019

Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology tools and its adoption among ABM practitioners provide ample scope for both Marketing and Sales to identify, nurture, and engage customers throughout the lifecycle, building personalized interactions based on powerful analytics on complex sales challenges. In this article, we tell you why to focus on powerful ABM strategy and leverage SalesTech to bring better collaboration and compelling sales…

LeadMD Closes 2018 Strong; Wins Top Agency Honors & Named Marketo Platinum Partner

Agency Looks Ahead to Continued Growth and Innovation in 2019 LeadMD, a leading modern marketing firm, announces it is wrapping up another high-growth year by being named a Marketo, an Adobe company platinum service partner. The company also celebrates a handpicked hire for its leadership team. Kate Stephensen Rogers was recently chosen to serve as LeadMD’s VP of people, a crucial role, tailored perfectly for her, based on her prior experience nurturing talent and leading teams. “We are excited to once again recognize…

Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of Data Protection and Data Operations for Enterprises Running Business…

Odaseva, the all-in-one cloud data management platform for enterprises running critical business applications in the cloud such as Salesforce, announced a Series A funding round of $11.7 million. The round, led by Partech with participation from new investor Salesforce Ventures and existing investor Serena, will help the company accelerate its go-to-market strategy and build on successes with global customers that include General Electric, Heineken, Orange Bank, Robert Half, Schneider Electric and Toyota. The new round, in…