Banner Before Header

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

Ooyala Streamlines Content Distribution for HBO Asia

Empowering HBO Asia To Scale Their Business With Ease And Efficiency, Through The Automation Of Media Workflows By Ooyala Flex Media Platform Ooyala, a leader in content production, distribution and monetization solutions, has signed its latest client, HBO Asia, an award-winning entertainment provider, to drive efficiencies into their content distribution business across linear and OTT channels, and speed up their time to market for Asia. With the Ooyala Flex Media Platform integrating and connecting all…

BuzzBoard Launches in SalesLoft Marketplace

BuzzBoard’s Small-Business Intelligence Now Available for Customers of Salesloft’s Leading Sales Engagement Platform BuzzBoard, the leader in small-business data and intelligence, announced its launch in the SalesLoft App Directory Marketplace, making it available for integration by SalesLoft users. Now, companies using SalesLoft can easily access BuzzBoard data, including proprietary signals that indicate whether a business is growing, hiring new employees, adding locations, spending on new technologies, and more. Also…

Prediction Series 2019: Interview with Jackie Palmer, GVP of Strategy and Solution Management, SAP Marketing Cloud

Tell us about your role at SAP. I lead the Strategy and Solution Management team for SAP Marketing Cloud. In this role, I am responsible for the strategic vision and direction of the product including long-term roadmap, partnerships, acquisitions, analyst and influencer interactions. I have more than two decades of experience in the marketing and customer experience space and have held various leadership positions in product management and marketing for software vendors such as Teradata, Infor and Epiphany. I was also a…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

Interview with Rani Hublou, Chief Marketing Officer, 8×8

"To keep up with the speed of customer demands, multi-channel marketing and multi-channel communications are critical." Tell us about your role and how you got here. What inspired you to be part of 8x8? 8x8 has the opportunity to deliver more than a world-class business communications product. We have created a new cloud business communications market that fundamentally transforms the customer experience and enables a new speed of business. It’s pretty inspirational to be part of the team that is uniquely positioned to…

Interview with Cornelius Willis, CMO, Clari

"Marketing leadership, particularly revenue marketing, needs to understand technology — not just what to buy, but how to integrate it into a strategy and use it to power a marketing engine."Tell us about your role and journey into technology. What made you join Clari? I’ve been lucky to have a lot of exposure to AI and predictive technology, most recently running technical marketing for Google Cloud Platform, including its various AI and deep learning tools. Algorithms are well understood and constantly improving. But…

Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

Interview with Shafqat Islam, Co-Founder and CEO, NewsCred

"Content Marketing has to drive measurable business results and like the rest of the marketing organization, contribute to the revenue engine of their companies in order to continue to justify budgets and spend."Tell us about your role and journey into technology. How did you start NewsCred? I spend most of my time managing the strategic growth of the company and learning from our customers about how our platform can help marketing organizations work better together to increase their performance. In college, I was a…

Interview with Fred Studer, Chief Marketing Officer, FinancialForce

"CMOs today have to make sure they are listening to both — the communities that are building marketing technology and the marketing leaders who have their fingers on the pulse of what's going on."What is the most exciting aspect of being a part of a Cloud Tech company? My favorite thing about working in Cloud software is the pace at which change is happening. It continues to accelerate but we also see new, innovative companies entering the market across sub-sectors, including B2C and B2B, and across an entire…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

ON24 CMO Joe Hyland Named to 40 Under 40 Marketing Innovators List

DMNews Honors Hyland Alongside Leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has evolved rapidly in the past three years, it's vital to have leaders that keep pace with the field's accelerating evolution. That's why ON24 is proud to announce that DMNews, a marketing publication, is honoring ON24 CMO Joe Hyland as one of their "40 Under 40" for 2018. The 40 Under 40 honorees are chosen by the editorial staff at DMNews. The award "recognizes the new…

Why You Should Keep an Eye on Marketing Reporting Platforms in 2019

TapClicks CEO and Co-Founder Speaks at Length About the Company's Latest Funding Round, Product Roadmap for the Future and the Use of AI And Machine Learning in Marketing Reporting Platform Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactful reports and save a huge amount of time, money and effort. Backed by a recent $10…

Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant. Recommended: Bizible Unveils Bizible Discover At the time of this announcement, Arun Anantharaman, Chief Product Officer, Marketo, said, "Marketo is thrilled to be named a Leader once again in…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

Mediafly Highlighted as a Strong Performer in Sales Enablement Automation by Independent Research Firm

Sales Enablement Platform Receives Highest Score Possible in Three Criteria, Including Formats, Interactive Tools and Workflow Mediafly, a mobile sales enablement solution that enhances how brands engage prospective buyers, announced its rating as a strong performer in Forrester Research’s The Forrester Wave: Sales Enablement Automation Platform, Q3 2018 report. The report evaluates sales enablement vendors against current offering, strategy and market presence criteria to identify leaders in the space. Mediafly…

Inpixon Appoints Retail Industry Veteran Adam Benson as CTO

Inpixon Expands Roster to Further Enable Its Customers' Digital Transformation Initiatives Leveraging Indoor Positioning Analytics Inpixon, a leading indoor positioning and data analytics company,  announced that Adam Benson is joining the company as Chief Technology Officer to lead Inpixon's engineering teams. Mr. Benson most recently led digital transformation initiatives at an Inpixon customer, one of the largest owners, operators and developers of retail and mixed-use properties in North America. Mr. Benson's…

Voxpopme Appoints New Vice President of Customer Success

Video Technology Company Fortifies Long-Term Growth Plans with New Hire Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Braden Johnstone as Senior Vice President of Customer Success. In the role, Johnstone will oversee the company’s customer success and will report directly to Chief Revenue Officer, Tom Williams. As the SVP of Customer Success, Johnstone is responsible for activities including product adoption and engagement,…

Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is a new suite of capabilities and workflows that gives customers of Audience Manager, Adobe’s Data Management Platform ( DMP), unmatched flexibility in the organization, analysis, and activation of the raw signals used as building blocks for their most valuable audiences. Data Explorer is an innovative solution. It is introduced as a new suite of capabilities providing flexibility and…

Bigtincan Named a Strong Performer Among Sales Enablement Automation Platforms

Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced that independent research firm Forrester Research, Inc. ranked Bigtincan as a Strong Performer in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. Today, Forrester named @Bigtincan a strong performer in their Forrester Wave report for sales enablement automation platforms. The Forrester report evaluated 12 of the most significant Sales Enablement Automation Platforms to assess the state of the sales enablement market.…