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Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

Wildfire Systems Launches Wildlink, The First Platform for Monetizing Social Messaging and Digital Communications

Wildfire Systems, Inc. announced the launch of Wildlink, the first monetization system for social messaging and digital communications. Wildlink rewards consumers for making word-of-mouth recommendations, while driving incremental revenue for merchants and platform partners. Over 20,000 e-commerce sites are in the Wildlink network, including Hotels.com, Expedia, Nordstrom, Sephora, REI, Ticketmaster, 1-800-Flowers and Walmart. Wildfire Systems has launched Wildlink, the first platform for monetizing social messaging and…

PactSafe Launches Chat-to-Sign, Converting Live Conversations into Legally Binding Contracts

First of Its Kind Product Allows Customers to Create, Distribute and Accept Contracts in Slack and Intercom PactSafe, the workflow platform for contract acceptance, announces the launch of Chat-to-Sign, a new product of its platform that integrates with collaboration hub Slack and customer messaging platform Intercom to allow signers to accept contracts inside of chat conversations. According to recent reports, 30 percent of all agreements are currently opened from a mobile web browser. This number is much lower…

STAQ Gives Publishers Unified Advertiser Transparency Across Demand Channels

STAQ, the automated reporting platform as a service for digital advertising, announced a major feature release that gives publishers normalized advertiser transparency across demand channels. Exchanges and major sell side platforms (SSPs), have been increasingly giving publishers visibility into their advertiser bidding activity, such as pricing and placement preferences. Publishers gain significant advantage when they have advertiser insights across demand partners, giving sellers and operations teams visibility and control…

InsideSales.com Announces AI Sales Platform Integration with SAP Cloud for Customer

Fuels 30% Sales Growth with Predictive & Prescriptive B2B Buyer Intelligence for SAP, Salesforce.Com, Microsoft Dynamics, and Infor CRM InsideSales.com, the No. 1 artificial intelligence (AI) platform for sales and business growth, announced a new integration with the next-generation SAP Cloud for Customer (C4C) CRM, extending its unparallelled buyer insights to SAP customers. InsideSales.com for SAP accelerates pipeline development to increase sales by up to 30 percent with the same AI insights and Collective…

Unlock the Power of Webinars with the New Video MarTech Tool for Lead Generation

TwentyThree, The Video Marketing Platform, is Changing Webinars Content marketers are leveraging Video technology to spin a riveting tale to woo the audience. For now, Video is the best way to tell stories and connect with your customers. Continuing with the high-value innovations around video marketing technology, TwentyThree has announced TwentyThree Webinars. Twenty Three Webinars is a new tool that changes the way marketers generate leads, engage their audience, and educate their customers. TwentyThree is currently…

Interview with Jeff Ray, CEO, Brightcove

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology company? It was a unique path that brought me to this leadership role at Brightcove. After successfully transitioning my prior company, Ellucian, from a combination of multiple premise-based software companies to a cloud-based SaaS leader of solutions designed to enable colleges and…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

Condusiv Introduces Compliance Solution for GDPR “Right to Erasure”

Compliance with GDPR Privacy Rules Is Now Mandatory for All Firms Doing Business with Citizens of the European Union. A Software Product from Condusiv Technologies Helps Ensure Compliance with a Key GDPR Provision On May 25th of this year, the European Union formally adopted an updated and consolidated set of rules for personal data privacy called the General Data Protection Regulation (GDPR). The regulation applies not only to European companies, but to any firm doing business, in person or online, with a citizen of any…

ICX Media Expands Leadership Team to Support Growth and Scale

Announcing Spotify Veteran Parbinder Dhariwal as First National Head of Sales, Daniel Jolicoeur as CTO, and Alex Mitchell as CPO Following ICX Media, Inc.’s first acquisition earlier this summer, the growing video intelligence company announces three strategic leadership additions poised to enhance the company’s national standing and continue to evolve their service offering. “As we continue to develop best-in-class video data technology, we’re also looking to establish strong partnerships among leading brands and…

Mixpanel Brings on Seasoned Executives to Tackle the Global $26 Billion Analytics & Business Intelligence Market

With Leaders from Linkedin, Google, and Other Top Tech Companies, Mixpanel Capitalizes on the Global Demand for User Behavioral Analytics at Large and Small Organizations Alike Mixpanel, the world's leading user behavior analytics platform, announced strategic additions to its executive team. Joining the company are Pierre Berlin, Vice President of Global Sales; Alison Holmlund, Vice President of Customer Success; and Adam Kinney, Head of Machine Learning and Automated Analysis. With these leaders, Mixpanel will…

Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers

Only B2B Advertising Solution to Combine Precision and Scale to Reach Key Buyers at Target Accounts Demandbase, the leader in Account-Based Marketing (ABM), unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reach target buying committees. The Demandbase Targeting Solution also includes a new level of control and visibility for customers,…

Wildmoka and Wochit to Launch New Integration to Give Users Even Better Live Video Editing Powers

Wildmoka and Wochit will unveil the integration of their respective leading digital & video production platforms at IBC2018 in Amsterdam from 14th to 18th September Wildmoka and Wochit are true corporate soul mates - two organizations with a shared vision, mission, and passion: to propel professional video production into the future by making it easier and more cost-effective than ever for publishers to produce professional grade video content that meets the demands of today’s digital native, social…

Interview with Maria Pergolino, Chief Marketing Officer, Anaplan

"We condense information from campaign performance, behavioral data, surveys and other research to build a comprehensive view of the customer landscape."Tell us about your role and how you got here? I’m CMO at Anaplan, and we’re pioneering the category of Connected Planning. Our platform connects people, data, and plans to enable real-time decision-making in today’s rapidly changing business environment which gives our customers a competitive advantage. I joined Anaplan following two remarkable experiences – being…

Chorus.ai Brings AI Technology at the Center of Business Conversation Analytics

Chorus.ai Launches ‘Smart Themes’ AI Technology for Analyzing Business Conversations Most clouds in a company, be it for sales, marketing or BI, have the power to deliver real-time values if they are driven by AI technology. Chorus.ai provides one such platform to leading businesses, where users can identify patterns and themes. Chorus.ai, the creator of the leading Enterprise Call Recording Conversation Cloud solution, announced the launch of its “Smart Themes” technology. At the time of this announcement, Roy Raanani,…

Amperity Appoints Scott Fehr as SVP of Customer Success

With Scott Fehr on Board, It Will Help Make Customer Journey with Amperity Richer Amperity, the world's only Intelligent Customer Data Platform (CDP), announced that enterprise veteran Scott Fehr has joined the company as SVP of Customer Success. Scott Fehr will be responsible for driving solution delivery, customer satisfaction, retention, and recurring revenue growth for Amperity. "Our customers are central to everything we do and bringing Scott on board will help make their journey with Amperity richer," said CEO…

Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Lattice's Advanced Suite of AI-Based ABM Solutions is Built to Drive 1-To-1 Experiences Across the Entire Buyer's Journey Lattice Engines, the leading AI-powered ABM solution, was named a strong performer in The Forrester New Wave: ABM Platforms, Q2 2018. According to the report, Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and engagement orchestration criteria. Lattice has now been…

SalesLoft Acquires Noteninja to Bring AI-based Sales Meeting Intelligence

The Acquisition of Noteninja Allows SalesLoft Customers with an Advanced Opportunity to Deliver a Better Sales Experience to Their Customers Based on Sales Meeting Intelligence In a major salestech announcement, SalesLoft has announced that they have acquired Noteninja to meet the growing demands of the users and authentic sellers around the world. Noteninja is a leading meeting intelligence provider that also provides call transcription services using AI. In a blog post from CEO of SalesLoft, Kyle Porter, he mentioned…

Clickatell Launches Customer Care Live Chat Named Touch Go

Clickatell Touch ensures live chat across a company’s website as well as social media platforms The enterprise version of Clickatell Touch was launched in 2016. Since then, Clickatell has been transforming ubiquitous customer care with the launch of Touch Go. Clickatell Touch brings customer engagement and care into a single business platform. "Today's consumers expect to engage with your brand on the digital channel of their choosing. They want to message your business and instantly have queries resolved, find the…