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        Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
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        Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: Engagio

JJ Kardwell, Everstring
Tech Bytes

TechBytes with JJ Kardwell, CEO and Co-founder, EverString

JJ Kardwell CEO and Co-founder, EverString Data is the new digital currency. Many companies are struggling to clear their data streams …
Sudipto GhoshFebruary 8, 2018, 4:00 pmFebruary 7, 2018 0 2783
Sigstr Powers 52 Million Marketing Impressions Per Month, Grows Team by 87%
Email Marketing

Sigstr Powers 52 Million Marketing Impressions Per Month, Grows Team by 87%

Sigstr Added Several Key Hires To Its Executive Team, Including CEO Bryan Wade, VP of Marketing Justin Keller, VP of …

MTS Staff WriterJanuary 10, 2018, 7:31 pmApril 22, 2019 0 2287
2017's Top 7 B2B Marketing Philosophies
AI/ML, B2B Data, Content Marketing, Staff Writers

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and …

Sudipto GhoshDecember 26, 2017, 9:44 pmDecember 27, 2017 1 11781
Shari Johnston Radius
Interviews

Interview with Shari Johnston, Senior Vice President Marketing, Radius

Shari Johnston Senior VP Marketing - Radius "Marketing and sales technology is only as good as the data it is …
Sudipto GhoshDecember 26, 2017, 5:30 pmDecember 26, 2017 0 2997
Sales & Marketing, Staff Writers

‘The Majority of Companies Will Get Growth Wrong’

Predictions 2018: AI and ML Will Bring CMOs Closer to Their Goals, According to The Panel at the Growth Marketing …

Yolande D'MelloDecember 22, 2017, 4:30 pmDecember 22, 2017 0 2299
Metrics That Every Growth Marketer Must Measure
Analytics, B2B Data, Staff Writers

Metrics That Every Growth Marketer Must Measure

The Way Companies’ Measure Growth Has Changed. Industry Veterans Share How to Gauge Evolving Growth Metrics Growth marketers love metrics! …

Yolande D'MelloDecember 13, 2017, 5:00 pmDecember 12, 2017 0 1461
What Does It Take to Be a Growth Hacker?
Customer Experience Management, Sales & Marketing, Staff Writers

What Does It Take to Be a Growth Hacker?

Industry Experts at The Growth Marketing Conference Share Insights on How a Marketer Can Grow in His Business Whether you’re …

Yolande D'MelloDecember 9, 2017, 7:30 pmJuly 22, 2019 0 3623
Sydney Sloan, Alfresco
Interviews

Interview with Sydney Sloan, CMO, Alfresco

Sydney Sloan CMO, Alfresco "Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly …
Sudipto GhoshDecember 4, 2017, 5:33 pmDecember 4, 2017 0 3210
Interviews

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

Shira Abel CEO, Hunter & Bard "Every significant piece of content should be repurposed in multiple ways to get the …
Sudipto GhoshOctober 5, 2017, 5:30 pmOctober 5, 2017 0 2824
Elle Woulfe
Interviews

Interview with Elle Woulfe, VP of Marketing at LookBookHQ

Elle Woulfe VP of Marketing at LookBookHQ "AI is like any other innovation; it’s not a panacea for poor or …
Sudipto GhoshSeptember 8, 2017, 5:00 pmSeptember 8, 2017 0 9256
Clint Oram
Interviews

Interview with Clint Oram, Co-founder and CMO at SugarCRM

Clint Oram Co-founder and CMO at SugarCRM "If the CRM doesn’t provide an easy user experience that makes their job …
Avinash DuduskarJuly 19, 2017, 5:29 pmAugust 13, 2017 0 3985
Michael Kostow
Tech Bytes

ABM TechBytes with Michael Kostow, SVP & GM at Salesforce Pardot

We recently covered the Salesforce ABM Launch Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial …

Avinash DuduskarJuly 12, 2017, 4:30 pmJuly 12, 2017 0 2315
Jason Hemingway
Interviews

Interview with Jason Hemingway, Chief Marketing Officer at Thunderhead

Jason Hemingway CMO at Thunderhead "Audiences for both B2C and B2B brands are bored of being marketed at." On Marketing …
Sudipto GhoshJuly 6, 2017, 7:45 pmAugust 13, 2017 0 2404
Tod Loofbourrow
Interviews

Interview with Tod Loofbourrow, CEO at ViralGains

Tod Loofbourrow CEO at ViralGains "Muddled thinking leads to muddled technology implementation and subpar results." On Video Marketing Technology MTS: …
Sudipto GhoshJune 6, 2017, 6:00 pmAugust 13, 2017 0 2310
Cameron Avery
Interviews

Interview with Cameron Avery, CEO at Elastic Grid

Cameron Avery CEO at Elastic Grid "I’ve always liked American writer Elbert Hubbard’s saying, “Don’t take life too seriously. You’ll …
Avinash DuduskarMay 17, 2017, 5:30 pmAugust 13, 2017 0 1640
Interviews

Interview with Robert Carroll, Chief Marketing Officer at Protagonist

Robert Carroll Chief Marketing Officer at Protagonist "I think that AI is very interesting and is a good tool to …
Avinash DuduskarMay 16, 2017, 5:30 pmAugust 13, 2017 1 1397
Dayna Rothman
Interviews, Marketing Attribution

Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel

Dayna Rothman VP of Marketing and Sales Development at BrightFunnel "I see attribution becoming even more critical as marketers are …
Avinash DuduskarMay 4, 2017, 5:01 pmAugust 13, 2017 0 2562
Interview with Aaron Dun, Sr. Vice President Marketing - SnapApp
Interviews

Interview with Aaron Dun, Sr. Vice President Marketing – SnapApp

Aaron Dun Sr. Vice President Marketing - SnapApp "Don’t wait around for someone to tell you to address something that …
Avinash DuduskarApril 26, 2017, 5:30 pmAugust 14, 2017 3 1937
Get "Personalized-Everything" with the Next Generation Marketo ABM
Account Based Marketing

Get “Personalized-Everything” with the Next Generation Marketo ABM

Marketing Nation Summit 2017 is Live. The organizer of the event – Marketo, announced the event with an “ABM Big …

Sudipto GhoshApril 24, 2017, 5:19 pmSeptember 4, 2019 1 1495
AI/ML, B2B Data, Customer Experience Management, Interviews

Interview with Andy Zimmerman, CMO – Evergage

Andy Zimmerman CMO - Evergage "Those products that efficiently integrate into existing tech stacks and can capture, analyze, interpret and …
Avinash DuduskarApril 5, 2017, 5:30 pmSeptember 6, 2017 1 1826

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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