Banner Before Header

Interview with Robert Carroll, Chief Marketing Officer at Protagonist

"I think that AI is very interesting and is a good tool to use for certain purposes, but I firmly believe that the human mind is irreplaceable."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m currently the Chief Marketing Officer at Protagonist, a Narrative Analytics company. The executives approached me after becoming familiar with some of my past work. I have been in the marketing business for over 20 years now, with roles at both start-up level companies and Fortune 500…

Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel

"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and how you got here. What inspired you to author Lead Generation for Dummies? My role at BrightFunnel, as VP of Marketing and Sale Development, is to lead both the core marketing functions and our ADRs (outbound sales development reps) for an integrated full-funnel strategy. Prior to…

Interview with Aaron Dun, Sr. Vice President Marketing – SnapApp

"Don’t wait around for someone to tell you to address something that needs fixing, volunteer to take it on, go make it happen."On Marketing Technology MTS: Tell us a bit about your role at SnapApp and how you got here. I head up all of marketing for SnapApp, making sure that we get our story out into the market and scale demand for our products. I particularly enjoy helping other marketers reshape their strategies and find better approaches to get the results they need. How did I get here? I love marketing to…

Get “Personalized-Everything” with the Next Generation Marketo ABM

Marketing Nation Summit 2017 is Live. The organizer of the event – Marketo, announced the event with an “ABM Big Bang” Marketo, the leading provider of marketing automation and ABM technology solutions, today announced the launch of next-gen Marketo Account-Based Marketing (ABM). The new product features a new Marketo ABM expansion enabler, called the Account Insight. Marketo aims at enabling customers with great alignment between sales and marketing teams, as well as feature enhancements to power coordinated customer…

Interview with Andy Zimmerman, CMO – Evergage

"Those products that efficiently integrate into existing tech stacks and can capture, analyze, interpret and act on customer data will have the biggest advantage."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I oversee the marketing function at Evergage. I first learned about Evergage as a client at my previous company. Once I got to know the platform and the people behind it and came to appreciate the huge market potential for the company, I worked with the CEO to come on…

Interview with Braydan Young, Co-founder – Coffee Sender

"People want to feel special when they start a buying cycle and be able to interact with the brand."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the cofounder of CoffeeSender/Sendoso. We started the company about two years ago as a side project, because we were looking for better way to connect with prospects and customers. We started by mailing coffee gift cards out which sucked but it was effective for getting meetings,…