DemandBridge Announces Acquisition of Kramer-Smilko, Inc.

DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, today announced the acquisition of Kramer-Smilko, Inc. The acquisition furthers DemandBridge's commitment to empowering distributors/agencies with total quality control over their business, and the ability to maximize efficiency utilizing market-leading software and products. It also demonstrates the value of strategic partnerships and the commitment to providing the tools and expertise to enable their customers to grow. The…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

Eyeota Appoints Jill Orr as Chief Operating Officer

Eyeota, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, announced the appointment of Jill Orr as Chief Operating Officer. Based in London, Jill would responsible for scaling Eyeota’s commercial and business operations as well as developing customer products, marketing and insights to support the expansion of Eyeota in all markets. “Jill is a seasoned executive, with experience driving growth across global organizations, building effective…

If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless

In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. According to an IAB study, advertisers in 2017 spent 67 percent more on digital video than they did two years prior. It has become clear that the more visually stimulating an advertisement, the more likely someone will click on it. But what’s after video? This year, as machine learning, artificial intelligence, HTML5 and other tools evolve and are more widely adopted, expect interactive, highly visual…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

Lumavate Adds IT Veteran Bill McConnell to Its Board of Managers

Lumavate, a leading platform for building cloud-based mobile apps, is pleased to announce that former IU Health and Boston Scientific senior leader, Bill McConnell, has joined Lumavate’s Board of Managers. Recommended Read: Marketing Strategies Turn To Mobile For Data And The Role Of AI In 2018 McConnell’s career in IT and life sciences spans more than 20 years. Previously, he was the senior vice president and CIO at IU Health, SVP at Boston Scientific, vice president and CIO at Guidant, and COO at RCI. Currently,…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

BIMA and Microsoft Announce a New Partnership to Deliver New-Age Transformative Technologies

The Partnership with BIMA Connects Microsoft with the UK’s Thriving Digital Agency Community - Giving Them Access to Transformative Technologies Including AI and AR/VR British Interactive Media Association (BIMA), the UK’s digital trade body, has announced a strategic partnership with Microsoft to provide the UK’s digital community with the market-leading creative technologies. Additionally, BIMA also announced new funding initiatives and input on the design and direction of future technologies. At the time of this…

Unleashing Digital Video’s Potential for One-to-One Marketing

The trend in eyeballs migrating away from the traditional TV and toward video isn’t going away anytime soon. As consumers spend more time viewing digital video across their devices, forecasts indicate 82% of internet traffic will be video-based by 2021. However, many marketers have been slow to make video a larger piece of their omnichannel strategies. That’s not to say marketers aren’t taking video seriously – they know and understand its growing role in consumers’ lives – but they often lack the sophisticated data and…

Interview with Daniel Zamudio, Founder and CEO, Playboox

"A common complaint from Heads of Marketing and Sales is lack of consistency in messaging."Tell us about your role and how you got here. What inspired you to conceive a Sales Enablement platform? As the founder of Playboox, we saw an unmet need in the market to enable sales organizations to more effectively and consistently execute their sales process. To achieve sustainable, scalable and repeatable sales success, it’s essential that sales organizations excel at sales process execution. We define this as the ability to…

PandaDoc Celebrates the New Year with Key Product Updates

Pandadoc Announces Major Product Updates, Including Enhanced CPQ and Mobile Features PandaDoc announced key updates to its award-winning document management platform. Updates include Pricing table features that allow customers to lock content and provide optional items. Customers can also attach additional files to their quotes, proposals and contracts without adding them inside the body of their PandaDoc document automatically. In addition, PandaDoc has extended the functionality of its mobile app to include iPad and…

Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social Media

The Latest Hootsuite Report Finds the Number of Internet Users Is Now More Than Half the Global Population  In their latest report, leading social media management platform and a leader in the MarTech RADAR 150, Hootsuite, revealed that the number of internet users in the world has now surpassed the 4 billion mark. The report titled, "Digital in 2018", was prepared in collaboration with We Are Social, the global socially-led creative agency. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow…

J.D. Power Reaches Strategic Partnership with BitAuto on Digitization

Under the Partnership, J.D. Power Will Publish Its Independently Conducted Voice of Customer-Based Ratings Across Various BitAuto Platforms J.D. Power, the global leader in marketing data and analytics, recently announced a strategic partnership with BitAuto, China's leading consumer-facing automotive portal, to conduct joint research and develop big data and artificial intelligence. The collaboration will help leverage J.D. Power research and analytics capabilities and BitAuto's data and technology strengths across…

Interview with Andy Evans, CMO, Sovrn

"Many of the publishers in the market are leaning heavily into video content production in 2018, so I hope that this new influx of content will help to provide more high-quality inventory for the buyer."Tell us about your role and how you got here. What inspired you to be part of a digital adtech company? I was weaned on marketing as a child by my father who was a marketing manager and was given my first computer in 1981 for Christmas, which my mother tells me was the first toy I ever had that I didn’t take apart. Having…

Enabling the Multi-Screen Sports Experience

A Look at the Network Ecosystem from the Stadium to a Global Audience When it comes to major sporting events, it's no longer about just watching the game. Today, thanks to innovations in network technology, fans are engaging with events on an experiential level – in the stadium, at home and on mobile devices. Now fans are the ultimate multitaskers, looking up stats during the game, posting on social media, texting their friends, and if they're in-stadium, downloading and interacting with special content through mobile…

Horizon Media Taps 4C For Its Advanced TV Platform, Pivot

Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of data science and audience targeting to advance linear television. The agency is pleased to announce an agreement with 4C, a marketing technology company, which will deliver more value to its advanced TV platform, Pivot, while offering clients more precise data-driven audience targeting.…

Interview with Adrian Pike, CMO, district m

"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic Content Optimization)."Tell us about your role at district m? What inspired you to be part of an advertising technology company? As CMO, my role includes all aspects of Marketing, from Brand Awareness to Demand Generation for the district m brand and sub-brands. I was offered the…

How AI Will Make Marketing More Personalized In 2018

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. This is going to…

Our Look Back at 2017

As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and collaboration our teams and customers put into 2017 to make it the success it was. Customers shared their success stories We have to start off by thanking you, our incredible community of 3,000 admins and hundreds of thousands of users across 600 customers for your loyalty, evidenced by…

Interview with Tim Wilson, CEO and Principal at Qutee

"Having data-heavy insight is going to be the key to navigating the digital landscape in 2018 and beyond."Tell us what inspired you to come up with Qutee? The Web 2.0 revolution has failed to bring the digital democracy it promised. Billions of comments are posted across social media, discussion forums and comments sections each day, but they disappear from a user’s view within hours or minutes. This means huge amounts of valuable information are never explored for deeper insight. As a result, content creators,…