Banner Before Header

Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions

New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an AI-driven retail marketing platform, has announced its technology partnership with Magento Commerce. Together, Magento and Bluecore will equip merchants with new opportunities to interact with their customers through individualized communications deployed directly from the Magento platform. The new offering is now available on the Magento Marketplace. Bluecore…

Interview with Alan Fletcher, Chief Product Officer, Demandbase

"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data in spreadsheets no longer work."Tell us about your role and how you got here? I am the Chief Product Officer at Demandbase where I lead the company’s overall product vision, innovation, and strategic execution. Prior to Demandbase, I was co-founder of Spiderbook, an Artificial Intelligence-driven enterprise sales engine, which Demandbase acquired in 2016. I’d also spent 25 years in executive level product…

Appy Pie Introduces Coupon Analytics Feature on Its DIY Platform

Coupon Analytics, Appy Pie's New Feature, Would Allow Businesses to Keep Track on the Coupons That Have Been Already Used Appy Pie, the doorway to a rewarding journey into the world of apps, has now introduced an evolved Coupon Analytics feature on its next-generation mobile app development platform, giving app owners clear insights on coupons usage. With this latest feature, small to medium-sized businesses can keep a real-time track of coupons used by their customers, helping them enhance user engagement like never…

Impact Radius Rebrands to ‘Impact’ with a Newly Integrated Martech Platform 

Newly Branded Impact Would Focus on Bringing Simplified and Optimized Paid Marketing and Media Strategies, Enhancing Transparency and Confidence Impact Radius has announced the launch of its new company brand, Impact, and unified marketing technology platform. Impact Radius is a provider of a natively-integrated marketing platform that measures, manages, and optimizes brands’ paid marketing and media investments. The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new…

Deloitte Named a Leader by Gartner in Data and Analytics Service Providers, Worldwide

Deloitte announced that Gartner has named it a global leader in their February 2018 report entitled, Magic Quadrant for Data and Analytics Service Providers, Worldwide 2018. This marks the third year that Deloitte has been positioned highest in execution. The evaluation is based on completeness of vision and ability to execute. Also Read: DCMN Releases DC Analytics, TV Attribution Technology to Public "Deloitte being recognized by Gartner as a global leader in data and analytics services for the fourth year is…

Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and MySpace, which is how I -- like many people -- was first exposed to Web 2.0. I then read a Tomi Ahonen book called “Communities Dominate Brands,” which made a convincing case for the rise of the mobile phone and community-based platforms well before most other people took those stands.…

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

Marketers Fighting Cybercrime: How You Can Protect Your Brand

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said, separating marketing and cybersecurity completely can be dangerous. In today’s digital-first landscape, any successful marketing strategy revolves around a company’s website as a central hub that incorporates multiple outside apps and plugins – many of which are potential entry points for…

Dailymotion Expands Senior Leadership to Grow Global Advertising Capabilities

Dailymotion, a Vivendi-owned Platform Appointed Two Management Hires in New York and Paris to Bolster Advertising Product and Partnerships Dailymotion, a leading destination for video discovery and exploration, is deepening its global advertising capabilities with the appointment of two key senior leadership hires. Nola Solomon is joining Dailymotion as Vice President of Global Programmatic Partnerships while Michael Aidane signed on as Vice President of Engineering. Read More: Five DIY Activities to Become a B2B…

Verint Launches New Intelligent Customer Self-Service Capabilities

Verint Systems Inc., the customer engagement company, announced new customer self-service capabilities, including intelligent virtual assistants (IVAs) and enterprise chatbots powered by an open, modular Artificial Intelligence (AI) engine. Verint is a recognized leader and innovator with a broad portfolio of self-service solutions, including IVAs, voice self-service (interactive voice response), web self-service and customer communities, all powered by knowledge management to drive consistent experiences across channels.…

Clarivate Analytics Appoints Caroline Birkle As General Manager of Converis

Caroline Brikle Brings More Than 15 Years of Experience in the STM Industry and Will Lead Converis During Its next Phase of Expansion Clarivate Analytics has announced the appointment of Caroline Birkle as the General Manager of their leading research information management system, Converis. Converis supports universities, research institutions, and funding agencies in collecting and managing data across the research life cycle. Birkle will join Converis on April 16th, 2018, based in Karlsruhe, Germany and will manage an…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

Scrapping Email: How Millennials are Changing Workforce Communication

The workplace is evolving, especially as millennials become the vast majority of the workforce. This demographic is growing – representing 38 percent in 2017 from just under 25 percent in 2011 according to Paychex, and is influencing how we conduct business, manage people, and communicate. Until now, email has been the pervasive medium for organizations to communicate, however, new messaging platforms are challenging the status quo to serve the needs of millennials. Whether working at a desk or in the field, email is not…

TV May Affect the Brain But Influencer Marketing Affects the Heart

Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising have evolved in many ways over the past decade—particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who have showcased their creativity and developed a following around their content. Enter influencer marketing—one of the fastest growing segments of…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory. Now, in-app advertisers can leverage inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic…

Amagi Names Deepakjit Singh Chatrath as CEO

Leading Broadcast Technology Company, Amagi, Adds Industry Heavyweight Deepakjit Singh Chatrath as CEO to Help Company Continue Its Massive Global Growth Amagi, a global leader in cloud-based technology for media processing, recently announced that it has named Deepakjit Singh Chatrath as its Chief Executive Officer. With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel and BT – Deepakjit has been brought in to increase the footprint of Amagi…

Oracle to Break Down the Barriers to Creating Epic Customer Experiences at Modern Customer Experience 2018

Dedicated Marketing, Commerce, Sales and Customer Service Sessions to Help Attendees Meet Skyrocketing Expectations and Advance Careers To help organizations create epic experiences that deliver predictable and tangible business results, Oracle is hosting Modern Customer Experience 2018 in Chicago, Illinois, between 10 and 12 April. Held at McCormick Place hotel convention center, Modern Customer Experience 2018 will bring together thousands of marketing, commerce, sales and customer service professionals to share best…