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PepsiCo Foodservice Unveils New Digital Lab to Help Restaurants Thrive In The Evolving Digital Marketplace

The new analytics-driven consultancy will bring together digital and technology partners to provide resources and solutions for foodservice customers Digital disruption driven by consumer engagement with technology is transforming the restaurant and hospitality industry. That is why PepsiCo, Inc., announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best suited for their specific…

3Plus, Three Ireland’s Digital Loyalty Program built on Evolving Systems’ technology, wins Prestigious All Ireland Marketing Award

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, would like to announce that 3Plus, Three Ireland’s digital loyalty and customer engagement program, has won the All Ireland Loyalty Marketing Award. The program is built on Evolving Systems’ technology. Organized by The Marketing Institute of Ireland, the All Ireland Marketing Awards program is the nation's premier means of recognizing the success of Irish marketing professionals and acknowledging their major contribution to the ongoing…

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…

Equinix Highlights Growth of Private Connectivity Key to the Current Evolving Digital Era

Market Study Shows Companies Are Leveraging Interconnection to Compete in the Digital Economy as Data Explosion Gets Further Distributed at the Edge The latest Global Interconnection Index (GXI), an annual market study published by Equinix, predicts private connectivity at the edge is forecast grow by 51 percent compound annual growth rate (CAGR), and expected to exceed a total bandwidth capacity of more than 13,300 Tbps, which is equivalent to 53 zettabytes of data exchanged annually. This is enough bandwidth to support…

Renowned Leaders of Evolving Tech Industry Join Act-On Executive Team

David Greenberg and Aaron Johnson Each Bring 20+ Years of Experience in Helping Shape and Drive Growth for Marketing Technologies Leading Marketing Automation provider Act-On Software announces leadership appointments of two high-growth technology veterans as the Portland-based company advances in the space. Senior Vice President of Marketing, David Greenberg, and Chief Product Officer, Aaron Johnson, each bring more than 20 years of proven experience to the Act-On executive team. As the Portland tech market matures…

Evolv Technologies Makes Key Leadership Appointments & Continues Strong Customer Expansion

Evolv Technology Solutions announced key additions to its leadership, board of directors, and advisory teams as well as several major new contracts with global enterprise customers that have adopted the Company’s customer experience optimization platform to efficiently and continuously optimize online customer journeys. New Leadership Appointments Steve Bamberger - President & COO Evolv has appointed Steve Bamberger as its President and Chief Operating Officer, a position from which he will lead all go-to-market…

How Contract Acceptance Is Evolving with New Customer Experience Expectations

The customer experience in the B2C world is constantly evolving. Consider how you ordered food a few years ago. You would dig up a menu from the junk drawer, dial the number on your landline, and cross your fingers, hoping someone would answer the phone. Once you got through that, you had no real idea when the food would actually be delivered. Today, you grab your phone, open an app, customize your order, pay, leave a tip (I hope) and then track your order from the restaurant to your door. Companies like Uber Eats are…

Outbrain Announces Strategic Global Partnership with Evolve Media

Evolve Media will implement Outbrain’s Smartfeed and Audience Development Suite to drive consumer engagement & revenue initiatives Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today that it has entered into an expanded global technology partnership with Evolve Media, a publisher of leading enthusiast destinations for men and women. Through the partnership, Evolve Media will have access to Outbrain’s extensive network and full audience development suite. The agreement…

Now Move to Evolvable Private Cloud Product ECS, Courtesy EasyStack

In May, EasyStack launched its latest generation private cloud product ECS (EasyStack Cloud Service). EasyStack is an open source Cloud Computing company. It is a Cloud platform with features designed and delivered according to a true private cloud. The ECS was produced from an 18-month long effort spearheaded by EasyStack's research and development team, laying foundation on the full range of products such as ECS Stack Hyper Converged Infrastructure, ECS Enterprise, and several scenario based ECS Enterprise editions,…

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

"The web and the mobile phone are unforgiving environments. If your customer experience isn’t delivering what the customer is looking for, your competitors are only a click or tap away." Tell us about your interaction with smart technologies like AI and Cloud-based Enterprise platforms. It’s my privilege to be sitting at the helm of a new and exciting company that is at the forefront of cloud-deployed AI-based enterprise solutions, Evolv Technologies. And, what an exciting time to be working in the space! The capabilities…

TechBytes with Sam Nazari, VP Customer Success, Evolv Technologies

Tell us about your role at Evolv and the team and technology you work with?  As Vice President of Customer Success, I am responsible to ensure whether our customers can realize the promise and the benefits of our Ascend autonomous optimization platform – namely, achieving outsized gains in conversion rates and revenues. Ascend uses evolutionary AI to both accelerate – by a factor of 10 to 50 – and automate the testing of new ideas for improving your customer experience. The more ideas you can try, the faster your results…

Mediafly Unveils New Sales Enablement Platform Experience for the Future of Evolved Selling

Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, presents a brand new platform interface and added functionality to meet the needs of sellers across the globe. In addition to the updated user experience, new capabilities include Mediafly Workspaces, Story Mapper and Tool Builder, which provide users the ability to customize in-app experiences on their own, without incremental coding resources, including designing custom…

PepsiCo Foodservice Unveils New Digital Lab to Help Restaurants Thrive In The Evolving Digital Marketplace

The New Analytics-Driven Consultancy Will Bring Together Digital and Technology Partners to Provide Resources and Solutions for Foodservice Customers Digital disruption driven by consumer engagement with technology is transforming the restaurant and hospitality industry. That is why PepsiCo, Inc., announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best suited for their specific…

Adswerve Evolves As a Data-First Company

Providing Marketers with One-Stop Access to Google Marketing Platform; Drives 31 Percent Increase in Revenue and 76 Percent E-Commerce Conversion Rates for Twiddy Leading Google Marketing Platform (GMP) Provider and Partner Adswerve has announced the official name change and rebrand of Analytics Pros to Adswerve and its official transformation as a data-first company, uniting media and data services for marketers. Adswerve acquired Analytics Pros in August 2018 to expand its analytics and measurement capabilities for its…

Evolve IP Acquires Jog.ai; Leading Speech Analytics and Natural Language Technology Firm

Application Ensures Users Can Remember, Retrieve and Record Everything that Happens on a Phone Call; Proprietary Framework Leverages Artificial Intelligence (AI) for Advanced Speech Analytics; Application to be Integrated into Evolve IP's Market-Leading Unified Communications (UCaaS) and Contact Center (CCaaS) Cloud Services Evolve IP, The Cloud Strategy Company, announced that it has acquired Jog.ai, a speech analytics and natural language technology firm based in Austin, Texas. The strategic purchase enhances the…

Evolv Technologies Raises $10 Million Series A to Scale Ascend Evolutionary AI-powered Optimization Platform

E-commerce Veteran Michael Scharff to Helm New Company Formed to Build on Momentum of Leading AI-Powered Autonomous Experience Optimization Platform Evolv Technology Solutions announced it has acquired Sentient Ascend, the world’s leading autonomous experience optimization solution for websites and mobile applications, the result of a spin-off from Sentient Technologies Holdings Ltd. Evolv concurrently closed a $10 million Series A financing round, led by Horizons Ventures. The company also announced the appointment of…

Data Privacy Backlash: Is Facebook Advertising Truly Evolving?

According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent data privacy and heightened security measures, advertising platforms are forced to take  strong steps to ensure Transparency, Control and Accountability of data policies in their organizations. Encryption is one of the ways to do it and Facebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising…

New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms

Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.”  Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market. Based on interviews conducted with more than 40 CDP and…

Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner

With Uncertainty Looming Large, Gartner Delivers a Blueprint to Get Through Marketing Unpredictability The blueprint is essentially Gartner analysts listing six vital changes in an attempt to assist marketing leaders to be in full control of the future. The report containing these mandates is titled ‘Predicts 2019: Marketing Seeks a New Equilibrium.’ It acts as a guide to safeguard the marketing community from emerging threats such as shifting consumer behaviors, mounting regulatory pressures, organizational shifts, and…

The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions

Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing technical advancements and, in turn, data-driven environments have meant that their remit is constantly expanding and their role, continuously evolving. There is now a plethora of ways for marketers to understand their customers. Big data, IoT, Artificial Intelligence (AI) and marketing automation are just a few examples of the tools and methods on offer to help…