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Facebook MMM Portal Launched; Adds DoubleVerify as Partner to Attract Programmatic Ad Buying Platforms

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership program. It also rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Facebook, Instagram and the Audience Network platform. The social media and tech innovation firm also scaled its partnerships with Nielsen and comScore, apart from acquiring a…

Facebook Priming up Mid-Roll Ads; To Share 55% Ad Sales Revenue with Publishers

Video advertising will flood Facebook very soon. 2017 will see the arrival of Facebook mid-roll ads. After Facebook introduced mid-video ads for Live broadcasts, it is now ruminating about letting publishers insert ads in non-Live videos too. The idea is still in its testing stage. By monetizing its video sharing and streaming platform, Facebook is planning to become the “king of video content” in 2017. According to credible sources in video advertising industry Facebook boss Mark Zuckerberg wants users to watch more ads…

Facebook Copyright ID System To Curb Infringements and Fake News

If YouTube can do it, why can't Facebook? Oh, wait! Facebook does request its users to take down copyrighted content "if" its software manages to pick any infringements. In 2017, things will change. World's most popular and most active social networking site is currently developing a cutting-edge content recognition system to effectively stem the issue of copyright infringements proactively. With its own in-house content recognition system, the social media giant is expected to curb the growing notoriety of “fake news” as…

Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

LTN Global Enters Agreement to Acquire Make.TV

Leader in IP-Based Live Video Transport Expands Its Managed Services to Include Cloud-Based Live Video Acquisition, Curation, and Delivery LTN Global, a world-leading provider of broadcast-quality IP video transport solutions, has entered into an agreement to acquire Make.TV, developer of an innovative cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms. @LTNGlobal enters agreement to acquire @maketv, enabling customers to add…

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell us about your journey into technology. What made you start Digital Air Strike? My journey truly began as a child. I always had a strong interest in business and entrepreneurship. I was the kid that loved the TV show “Kids are People Too” that was touted as the kids' version of the "Tonight Show" featuring interviews with kids that were doing amazing things. I also turned everything into a…

Forsman & Bodenfors New York Expands Engagement Offering by Hiring Kristin Maverick

Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will work across the agency and its client roster to further incorporate content, social media and earned media into an integrated, interdisciplinary and collaborative system that spans existing strategy, creative and media disciplines. “Kristin has demonstrated throughout her career a keen ability to plan for and create effective social and content-driven marketing…

7 Sure Shot Content Marketing Trends

Content marketing is a critical stage in your company's advertising approach. In order to connect with your target audience, you need to mold your marketing material to not only meet the needs of a key demographic but to stand out from other advertising content put out by your competition. To elevate your content you need to understand what is currently trending and what stands out. To help, here are seven sure shot content marketing trends to take advantage of and to assist with your Breakthrough Advertising. Original…

The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing

In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new industry buzzword ‘hyperlocal’ is a recent phenomenon. In fact, before the advent of the internet, TV, or radio — markets were very much hyperlocal in nature. However, with today’s technology, marketing to micro areas can be done in a much more efficient and impactful way than merely shouting the loudest. With ‘Near me’ Google searches increasing by 500% from 2015 to 2017, this could be a…

Zype Simplifies Complex Workflows for Improved Video Content Management, Distribution and Monetization

VidOps teams can connect with audiences when and where they want to view content — with the sophistication of the world’s most advanced media companies Zype, the leader in video content management and distribution infrastructure, today launched new capabilities that streamline and simplify the delivery, management and monetization of on-demand and live video. New capabilities help customers reach wider audiences, automate and connect workflows, and speed the go-to-market of video content across all online and social media…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

Five Steps to Make Video Production Easier!

The year 2018 has bought about a revolution in the video production process for marketers. It’s no secret really; video is here to stay and make its imprint in the world of business. From augmented reality to interactive video, the technology video landscape is getting bigger than ever! This development comes as a delightful opportunity to target qualified leads and convert more users into prospects with the help of video marketing. According to HubSpot, 97% of marketers say videos have helped increase the user…

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles. Social pages for businesses have become a marketing staple. Easy to use, share, react, and…

8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity. Twitter even started to show view counts on their videos as businesses look for more detailed metrics. We saw the increasing popularity of video more than a year ago, when we wrote: For SMBs and entrepreneurs, video content will be especially…

Interview with Penny Wilson, Chief Marketing Officer at Hootsuite

"Social media management technologies need to keep pace with the increasing adoption of social across job functions."On Marketing Technology MTS: Tell us a little bit about your role at Hootsuite and how you got here. I’m the chief marketing officer at Hootsuite, where I focus on improving the customer journey and experience across the entire organization. I began my career in the financial services industry, working in IT at Merrill Lynch and transitioned into marketing enterprise software. I served as the CMO at…

The Development For Mobile UI/UX And The Design Concepts of Dreame App

Now reading apps are the mainstream and trusted ways to deliver content and services. There is no doubt that a good reading mobile app has become useful, relevant, and valued so it delights and retains readers. In the field of reading apps, Dreame app is one of the most popular reading apps for mobile UI/UX ideas with a huge number of books added. It is a good app where the novel writers can publish their stories freely, and readers can read stories online happily. Marketing Technology News: R2i Capitalizes on Recent…

World Health Organization and Yext Collaborate to Answer COVID-19 Questions Online

The WHO's COVID-19 webpage will feature a search bar powered by Yext Answers, where site visitors can access official information about COVID-19 Yext, Inc., the Search Experience Cloud company, announced its collaboration with the World Health Organization to integrate Yext's site search product, Yext Answers, into the WHO's COVID-19 webpage. The WHO collaborates with international governments and organizations, including the United Nations, foundations, research institutions, private sector companies,…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from GroundTruth, SpotX, Tinuiti, Centro, and AdInMo. GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns…

Sectigo Experiences Record Demand for Digital Identity Management as Enterprises Strengthen Remote Access and Business Continuity

Sectigo has seen demand increase significantly for its cloud-based Certificate Manager solution as large enterprises seek better protection from service interruptions and vulnerabilities during the global pandemic. The company's digital identity management platform is helping complex organizations apply enterprise-grade Public Key Infrastructure (PKI), automation, and no-touch authentication to quickly secure and maintain operations across dispersed organizations. Marketing Technology News: Adobe Named Leader in Forrester…