Major Airline Selects Bright Pattern Cloud Contact Center Software

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software for Innovative Enterprises, Selected by US-Based Airline A leading airline and travel company known for innovative customer experience has recently selected Bright Pattern Contact Center software powered by AI for its omnichannel contact center platform. With nearly 40 years of experience in leisure travel, the company offers low-fare alternatives to other airlines with exceptional customer experience. The airline plans to innovate and digitally…

Digital 2020: Social Media Use Spans Almost Half Global Population

Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Hootsuite, the global leader in social media management and We Are Social, the socially-led creative agency have released Digital 2020, their latest annual report on social media and digital trends. The report presents data from every country around the world, with key findings including an ongoing gender gap in social media use, global growth in the use of voice interfaces, and concerns around personal data security.…

LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue…

Study polling nearly 2,500 professionals reveals 55% growth in RevOps adoption over past year LeanData, the Revenue Operations solutions leader, released "The State of Revenue Operations 2019," a study featuring findings from a survey of nearly 2,500 sales and marketing professionals. Conducted in conjunction with Sales Hacker, the survey is the largest ever conducted on the topic of Revenue Operations, a fast-emerging new model changing the way business-to-business (B2B) companies align themselves internally to drive…

Traditional-Style Ad for a Highly Censored Market Plays in New York’s Times Square

High Herstory, a female focused video agency, created and produced the first live action advertisement of its kind — running on a digital billboard frequently purchased by brands like Samsung in New York City's Times Square. High Herstory's ad features a diverse selection of women consuming cannabis while educating viewers on the care and keeping of glass smoking accessories. In the cannabis industry, heavily regulated products come with heavily regulated advertising restrictions, often times eliminating a cannabis…

SilverTech Launches Technology Platform for Start-Up to Help Teachers

Online solution designed to eliminate out-of-pocket costs teachers face when stocking classrooms SilverTech, a national digital marketing and technology agency, announced the launch of a one-of-a-kind crowdfunding solution for start-up, KulaCrate, of Boca Raton, Florida. The KulaCrate platform solves a common pain point for teachers in that it provides an easy way to get necessary supplies and grade-appropriate curriculum materials delivered directly to classrooms, without requiring teachers to pay out-of-pocket.…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

Linx Announces the Acquisition of Neemo

The Company Becomes a Pioneer in Offering Delivery Management Solutions With Products Related to Financial Services From the Fintech Linx Pay Hub Linx , the leader and specialist in retail software, announces the acquisition of Neemo. Owner of the Delivery App, the company is one of the pioneers in customized delivery solutions, through the integration of the establishment's delivery application and its e-commerce platform, offering consumers an omnichannel experience. The omnichannel experience provided by Neemo also…

MarTech Interview with Tiago Paiva, CEO at Talkdesk

"The era of an unintelligent contact center is over and, for that reason, AI must be the core of a contact center operation." Tiago, tell us about your role and journey into technology. I started Talkdesk right after college. I was 24-years-old and had just completed my Master’s in Engineering. My life eight years ago in Portugal was much different than it is now; I was working from my parents’ house, trying to find a way to make money to support myself. One day, I heard of a San Francisco-based company giving away…

GoExpedi Enables ‘Predictive Ordering’ for All Its Customers

GoExpedi, the leading innovator in procurement solutions and supply chain management, announces the initial release of predictive ordering capabilities for its e-commerce and company management platforms. The new functionality serves to further tailor and customize each client’s shopping experience. As users engage on the platform, data is collected, fed into GoExpedi’s AI algorithms and analyzed. This analysis provides not only product recommendations and accurate quantity estimates to its end users but can identify order…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath. Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a…

Is Business Ready for an Extinction-level Event? Deloitte Poll Reports Destructive Cyberattacks as Top Cyber Risk

Key takeaways In an era of technological transformation and cyber everywhere, the attack surface is exponentially growing as cyber criminals attack operational systems and backup capabilities simultaneously in highly sophisticated ways leading to enterprise-wide destructive cyberattacks. Majority of C-suite and executive poll respondents (64.6%) report that the growing threat of destructive cyberattacks is one of the top cyber risks at their organization. It's time for…

CCPA Is Now Law, But Consumers Aren’t Feeling More Privacy

Research from SRAX shows 51% of active Internet users believe that their smart home devices are spying on them - despite the new California Consumer Privacy Act New research from SRAX, Inc., a digital marketing and consumer data management technology company, shows that the new California Consumer Privacy Act (CCPA) isn't delivering on its promise. SRAX's latest research shows that 51% of respondents either agree or strongly agree that "I'm worried that my smart home devices are being used to spy on me." Not only are…

Gamers Make up 37% of Internet Users Globally, and Are More Invested in Environmental Issues Than the Average Person

Aside from mobile-only gamers, other gamer types are between 20-50% more interested in environmental issues than the global average  With 2020 set to see the launch of both the latest Playstation and Xbox games consoles, GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, reveals gamers make up 37% of global internet users in 2020, describes how the attributes of the modern gamer have evolved in recent years, and how both Sony and Microsoft will need to change their marketing…

Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar's management, fueling the company's technology and services innovation for the retail industry Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for…

MarTech Interview with Fara Rosenzweig, Chief Content Officer at ManyChat

"SEO will also give you new story ideas. So you can figure out what’s being searched, create stories around while answering your community and reaching new audiences thanks to Google searches." Journey into Tech  Hi Fara, tell us about your role and journey into Technology. What inspired you to take up the role at ManyChat?  Great question. I never imagined being in the world of technology. However, over the years, I’ve had to learn how to use various technologies to improve content creation efficiency and distribution.…

New Gen Z Data Brings Businesses a Critical Question: What’s Your Plan Z?

EY research uncovers five distinct Gen Z segments that employers and business leaders need to know Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost talent and customers. As Gen Z, the generation of those born between 1997 and 2007, begins to enter the workforce and flex its newfound spending power, connecting with them is critical. To do so, it is important to identify and acknowledge the differences within the generation — something many employers and…

mParticle Launches New Features to Help Brands Create ‘Data Flywheel’

New Features for Seamless Data Quality Management, and Transformation to Serve as a Foundation for Improved Customer Experience and Better Insights mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced significant product enhancements to its Data Master product to help increase data trust and quality throughout the pipeline, and across teams. Additionally, mParticle announced the early access to Calculated Attributes, a data transformation feature that allows companies to…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on…