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Accusoft Partners with TEAM Informatics on M-Connect for M-Files

TEAM Informatics is developing a new product called M-Connect, which leverages Accusoft's PrizmDoc Viewer. M-Connect extends and enhances the capabilities of the M-Files Intelligent Information Management platform. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies As part of M-Connect's functionality, TEAM Informatics needed to provide the ability for users to access, view, collaborate, and search information within different document formats. They needed to control access…

Amplifyer Partners With Digital Ad Measurement Tool

Amplifyer is adding Mint Measure to its ad tech suite to provide a cost-efficient alternative to multi-touch attribution using a new-to-market deterministic approach Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced  that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market…

IRS Selects Pega To Streamline Operations and Increase Efficiency Across Agency

Pega to power new Enterprise Case Management system to unify existing technologies for faster case resolution and reduced costs Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the Internal Revenue Service (IRS) has selected Pega to help modernize agency-wide operations. The IRS will use Pega Government Platform™ and Pega Customer Service™ for a new Enterprise Case Management (ECM) system to speed case resolution and reduce costs. The IRS, which…

CSG Extends Agreement With Bell Canada to Support TV and Streaming Services

CSG and Bell, Canada’s largest communications company providing advanced wireless, Internet, TV and business services,  announced a seven-year extension to their long-standing partnership. CSG will continue to support residential customer service and billing for Bell’s Fibe and Alt TV services. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies “Bell is a leader in the rapidly evolving communications market,” said Darla Thompson, vice president, strategic business, CSG. “As…

ArvzApp Releases App to Help Businesses Connect to Customers in Real Time

Real-time advertising for businesses to reach consumers has been released as an app, ArvzApp. The app officially went live this week for both iOS and Android devices. ArvzApp was created to enhance mobile business engagement. The mobile app enables businesses to keep in touch with their customers through the current rapidly changing times. Customers and travelers can be informed of guidelines, procedures, and hours. Proprietors control and upload high-quality photos and video clips with options for live…

Performance Management to Increase ROI, Employee Engagement and Customer Experience

Frost & Sullivan's brief highlights that PM tools that make agents' jobs simpler and allow them to better connect and serve customers will ultimately impact CX A differentiated customer experience (CX) is at the heart of service delivery in the contact center industry. Businesses are acknowledging that one of the best ways to achieve this ideal end state is to create an engaged and happy workforce. This has resulted in a surge in the demand for performance management (PM) solutions that can help agents better serve…

Travel Tech Powerhouses Partner With Pruvo to Increase Hotel Booking Profitability by 36%

How can travel companies increase profitability in the midst of a pandemic? The solution was provided by Pruvo, announcing multiple new partnerships with travel technology companies, TravelgateX, DCS Plus, Parsec and IT4T Solutions. These partnerships will allow the connected customers of these platforms, such as OTAs, travel agencies and hotel wholesalers to access Pruvo's hotel "Repricing" service directly from these platforms and increase hotel booking profits by 36% after they already sold the reservation. Marketing…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

Brillio Expands Analytics Capabilities With Cognetik Acquisition

Brillio, a leading digital technology consulting and solutions company, announced the acquisition of Cognetik, a data and insights company with deep expertise in improving digital experiences for its customers. Cognetik enables companies across the globe, including Facebook, Pizza Hut and McDonald’s to build and implement analytics solutions that optimize customer experience to increase loyalty, drive revenue and advance business transformation. Terms of the deal were not disclosed. The acquisition of Cognetik strengthens…

Seeding Alliance Sees Significant Boost in Engagement Following Partnership With Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse technology, the Cologne-based native advertising experts now offer enhanced…

maaiiconnect: How to Transform Customer Experience With Technology

Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing products and prices, CX is the key differentiator that businesses are competing on. But investing in the right software to improve CX isn't easy when people take into account customer interactions across various channels and touchpoints. 96% of people think businesses need to improve communication. Many brands are failing or falling behind due to poor touch…

OneSignal Exceeds 1 Million Developers & Adds Real-time Infrastructure Leader to Team

OneSignal, the market leader in customer engagement messaging, announced that it has exceeded 1 million developers on the platform, adding 150,000 accounts in the first half of the year and now surpassing 7 billion daily messages. In addition, OneSignal proudly announces they have added a real-time infrastructure engineering leader, Matt Pillar, as Vice President of Engineering. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle Developers continue to adopt OneSignal at a remarkable pace,…

Comscore Finds Video on Demand Transactions Peaked in April 2020

Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be…

TechBytes with Shawna Wolverton, EVP at Zendesk

Customer engagement tactics and targeting activities have changed completely in the last 3 months. How much has contextual agent communication evolved in these months? We’re seeing what were once primarily offline businesses pivot to totally online, and shifting large support teams to remote working. Agents need virtual access to the people, information and tools that give them the ability to collaborate seamlessly and efficiently in order to make sure they keep giving customers the same level of service they need and…

Vonage Powers Messaging Capability and Customer Support

Indonesia’s largest telecommunications and network provider, PT. Telekomunikasi Indonesia, has chosen Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, to enhance its customer communications and experience. The Vonage Messages API has been integrated into Telkom Indonesia’s five business divisions - IndiHome, a broadband retail service, wifi.id, a Wi-Fi and hotspot service, Telkom DBS, a digital business solutions, Telkom DWS, its wholesale segment portfolio and …

Ideoclick Selects Jonathan Ferrell as Vice President, Business Development

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announces the promotion of Jonathan Ferrell to Vice President, Business Development. Ferrell will lead Ideoclick's business development team in the expansion of Ideoclick's service offerings to existing brand manufacturer clients, new clients, and through new partner organizations. Marketing Technology News: AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud "Jon is a passionate and skilled…

Talent Agency Nine9 Selects Vonage to Power its Client Communications

 Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced that Nine9, a Michigan-based talent organization for models and actors, has selected Vonage to help stay connected to its applicants, clients and talent during the global health crisis. Priding itself as the "UnAgency", Nine9 is using Vonage to ensure rich, engaging and real-time connections with its client base through simple, reliable multi-channel messaging. Nine9 provides the 99-percent of…

The American Influencer Council Launched On The Social Media Day

The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers. The trade association is dedicated to sustaining the integrity, viability and growth of the U.S. influencer marketing industry in a globally connected world. The AIC's mission is to advance digital marketing education as well as the art and authenticity of co-branded content as shared through social media platforms for the ultimate benefit of society. Its members are Instagrammers,…