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Seeding Alliance Sees Significant Boost in Engagement Following Partnership With Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse technology, the Cologne-based native advertising experts now offer enhanced…

maaiiconnect: How to Transform Customer Experience With Technology

Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing products and prices, CX is the key differentiator that businesses are competing on. But investing in the right software to improve CX isn't easy when people take into account customer interactions across various channels and touchpoints. 96% of people think businesses need to improve communication. Many brands are failing or falling behind due to poor touch…

OneSignal Exceeds 1 Million Developers & Adds Real-time Infrastructure Leader to Team

OneSignal, the market leader in customer engagement messaging, announced that it has exceeded 1 million developers on the platform, adding 150,000 accounts in the first half of the year and now surpassing 7 billion daily messages. In addition, OneSignal proudly announces they have added a real-time infrastructure engineering leader, Matt Pillar, as Vice President of Engineering. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle Developers continue to adopt OneSignal at a remarkable pace,…

Comscore Finds Video on Demand Transactions Peaked in April 2020

Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be…

TechBytes with Shawna Wolverton, EVP at Zendesk

Customer engagement tactics and targeting activities have changed completely in the last 3 months. How much has contextual agent communication evolved in these months? We’re seeing what were once primarily offline businesses pivot to totally online, and shifting large support teams to remote working. Agents need virtual access to the people, information and tools that give them the ability to collaborate seamlessly and efficiently in order to make sure they keep giving customers the same level of service they need and…

Vonage Powers Messaging Capability and Customer Support

Indonesia’s largest telecommunications and network provider, PT. Telekomunikasi Indonesia, has chosen Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, to enhance its customer communications and experience. The Vonage Messages API has been integrated into Telkom Indonesia’s five business divisions - IndiHome, a broadband retail service, wifi.id, a Wi-Fi and hotspot service, Telkom DBS, a digital business solutions, Telkom DWS, its wholesale segment portfolio and …

Ideoclick Selects Jonathan Ferrell as Vice President, Business Development

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announces the promotion of Jonathan Ferrell to Vice President, Business Development. Ferrell will lead Ideoclick's business development team in the expansion of Ideoclick's service offerings to existing brand manufacturer clients, new clients, and through new partner organizations. Marketing Technology News: AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud "Jon is a passionate and skilled…

Talent Agency Nine9 Selects Vonage to Power its Client Communications

 Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced that Nine9, a Michigan-based talent organization for models and actors, has selected Vonage to help stay connected to its applicants, clients and talent during the global health crisis. Priding itself as the "UnAgency", Nine9 is using Vonage to ensure rich, engaging and real-time connections with its client base through simple, reliable multi-channel messaging. Nine9 provides the 99-percent of…

The American Influencer Council Launched On The Social Media Day

The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers. The trade association is dedicated to sustaining the integrity, viability and growth of the U.S. influencer marketing industry in a globally connected world. The AIC's mission is to advance digital marketing education as well as the art and authenticity of co-branded content as shared through social media platforms for the ultimate benefit of society. Its members are Instagrammers,…

Airy to Provide Clients with a New Customer Messaging Channel: Google’s Business Messages

Airy, international provider of automated messaging solutions, is one of the first messaging partners on the market to offer Google’s Business Messages Airy, the international provider of automated messaging solutions, announces today the availability of Google’s Business Messages for its global client-base. Airy is part of an initial group of companies to integrate with Google’s Business Messages. Today’s consumers increasingly prefer messaging for customer support, instead of picking up the phone or writing an email.…

Capture2Proposal Names Former Unanet Marketing Executive, Richard Hayden, as VP of Marketing

Capture2Proposal, GovCon's leading Market Intelligence & Pursuit Platform, welcomes Richard Hayden as its Marketing Vice President. With more than 25 years of experience leading marketing efforts at software companies located in the United States and Europe, Richard is well versed in accelerating B2B business growth. Most recently, Richard worked at Unanet, a leading provider of Cloud ERP solutions for government contractors, where he led the marketing and product management teams. Under his guidance, Unanet experienced…

MPS Interactive Ranks Among the Top 20 Content Development Companies in 2020

Training Industry has recognized MPS Interactive Systems, a leading global provider of learning solutions, as one of the "Top 20 Content Development providers for 2020." This is the eighth time MPS Interactive has been featured as a Top 20 Content Development Company. The Training Industry Top 20 and Watch List reports are prepared annually on critical sectors of the training marketplace to better inform professionals about the best and most innovative providers of training services and technologies. This year, selection…

Ingram Micro Introduces Advanced Solutions Strategy and Leadership for Asia Pacific

The only IT business partner to combine technology, sales, solutions and support to simplify the complexity of advanced solutions and grow channel partners’ businesses Executing against its global advanced solutions strategy, Ingram Micro Inc. today noted a series of growth investments spanning the Asia Pacific region, which accounts for 10 countries. In addition, ASEAN Vice President and Country Chief Executive (CCE), Francis Choo, will expand his role to include oversight of the new Advanced Solutions strategy. News:…

Retarus MailEDI Streamlines Ordering Processes for Purchasers

New service increases ordering processing capabilities with B and C suppliers With its new Retarus MailEDI service, cloud service provider Retarus offers purchasers a digital communication solution which facilitates the automation of order confirmations received from smaller suppliers. Thanks to interactive ordering emails and responses which are digitally processed into formats compatible with their respective ERP systems, companies maintain full control over their orders. The Retarus flat pricing model allows companies…

Khoros Care Now Offers Google’s Business Messages to Serve Customers Online

Khoros, a global leader in customer engagement software, today announced that it offers Google’s Business Messages. Google’s newest channel makes it easy for customers to initiate rich messaging conversations with brands and integrates with Khoros Care’s intelligent response platform. Khoros Care empowers brands and their customer care agents with the industry’s easiest-to-use conversation management, analytics, and workforce management tools to dramatically reduce call volume and operational costs while increasing…

Media Rating Council (MRC) Accreditation Granted To Nielsen’s National And Enhanced Local TV Ratings Services

Accreditation extends to NPM and all LPM markets, plus 19 Set Meter markets leveraging PPM data and Viewer Assignment methodology Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).* This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its…

CRM Must Continue to Evolve in the Wake of COVID-19, Says ERP Advisors Group

ERP Advisors Group hosted a conference call and live podcast to explore "The Evolving Role of CRM Systems in the Wake of COVID-19." Shawn Windle, the Founder and Managing Principal of ERP Advisors Group, noted that even though CRM software is arguably the largest of all software markets, CRM systems are not always used to their fullest potential. Marketing Technology News: EPAM Joins Newly Formed MACH Alliance as Founding Member "With distributed sales and customer support teams, having centralized CRM and ERP tools…

MoneyGram Partners with Digital Financial Services to Offer eWallet Services in UAE

Partnership will enable global cross-border peer-to-peer payments for eWallet subscribers MoneyGram International, Inc., a global leader in cross-border P2P payments and money transfers, announced a partnership with Digital Financial Services LLC, a joint venture of Etisalat and also Noor Bank, which was acquired earlier this year by Dubai Islamic Bank. The partnership enables millions of eWallet customers to make cross-border money transfers in real-time to friends and family in over 200 countries and territories through…

Zappix Launches Visual IVR Self-Service Solution For B2B Vendor in North America

The large business supplier has implemented Zappix Visual IVR customer self-service for its North American operation Zappix, the leading Visual IVR and Customer Self-Service provider, has launched its flagship Visual IVR solution for a B2B vendor operating across North America. The Zappix solution was chosen as a key piece of the B2B vendor’s digital transformation strategy. Zappix Visual IVR delivers automated responses to prospects and customers on-demand when they contact the B2B enterprise for various use cases…