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Opera Adds Built-In Twitter to Its Desktop Browser

Norwegian browser maker Opera becomes the first major browser to add built-in Twitter in the sidebar. In version 69 of the Opera browser for desktop, Twitter fans can get the best possible experience on their desktop computers. The Opera browser specializes in providing unique features not typically found in other browsers. Opera comes with a built-in ad blocker and tracker blocker, free-browser-VPN, Crypto Wallet, and integrated social media messengers. The new Twitter feature follows shortly after Opera launched…

Yext Summer ’20 Product Release Now Available for Early Access

Businesses now have more options to customize their search results in Yext's innovative site search product, Answers, create custom landing pages for job postings, and manage reviews Yext, Inc., the Search Experience Cloud company, today announced the availability of its Summer '20 Product Release for early access. The release introduces several enhancements to the Yext platform, highlighted by a number of new features designed to provide businesses more flexibility to customize their search results in a rapidly changing…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sincro (Social Media), Mediafly (Sales enablement), Salesforce (CRM), Mitto (Unified Communication), and Avalara (E-commerce). Sincro Announces Automotive Partnership with Facebook Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a…

COVID-19 Pushed Businesses to the Brink. Can Digital Transformation Help Bring Them Back?

Coronavirus has been like a buzz saw going through our lives and our livelihoods, with 100,000+ dead and the economy in tatters. According to the recent numbers released by the US Bureau of Labor Statistics, 38 Million people have filed for unemployment assistance in the past few weeks, and the unemployment rate that had hovered in the sub 4% range for a while is now a scary 14.7%. With limited access to cash and/or capital, such Black Swan events tend to disproportionately impact small & medium size businesses. In a…

Measured Helps Marketers Understand Media Contribution with New Incrementality Calculator

Free Tool Predicts Financial Impact of Making Shifts in Budget Across Media Channels Measured, the most trusted technology for independent media incrementality measurement, announced the availability of a free Incrementality Calculator for marketers to understand the potential impact of shifting advertising budgets across online and offline media channels. "Especially during an ongoing global crisis with far-reaching impact on consumer behaviors, marketers need reliable insights for planning investments and forecasting…

Cloudinary’s 2020 State of Visual Media Report Reveals Untapped Opportunity to Profit From ‘Dark Social’ Peer Referrals

Report finds adding images and videos to link previews in messaging apps like iMessage, Slack and WhatsApp significantly improve audience engagement and conversion Cloudinary, the media management platform for many of the world’s top brands, today announced its second annual State of Visual Media report. This year’s data reveals an online universe rapidly expanding by geography, device, browser type and other factors. Crucially, with the continued rise of messaging apps like Slack, WhatsApp and WeChat comes growth in…

Mintegral Launches Playable Ad Creative Platform Playturbo

Leading mobile interactive advertising platform Mintegral and its in-house creative studio Mindworks announced the launch of Playturbo. This playable ad creative platform allows advertisers to customize their playable ads with significant flexibility What are playable ads and how do they benefit advertisers? A playable ad is essentially a mini-game where users get to experience the gameplay and core features of the source game, in an ad experience that can range from 10 to 30 seconds before being given the option to…

txtsmarter Unveils World’s First Full WhatsApp Enterprise Archiving Service

Only full enterprise mobile-communications compliance service for WhatsApp, Apple iMessage, and Android SMS/MMS txtsmarter announced at the Collision Conference today its unique ability to archive all WhatsApp communications for regulatory compliance. txtsmarter is the only firm to provide an Enterprise Information Archiving compliance platform incorporating Apple iMessage, Android SMS/MMS, and now WhatsApp. The service enables text and social media compliance across all current regulations, both US and Europe. With the…

Three Dials Up Customer Experience with Yext Answers

Yext, Inc., the Search Experience Cloud company, and Three, one of the UK's leading mobile networks, announced significant improvements to Three's online customer experience since integrating Answers, Yext's revolutionary site search product. Three, one of the first UK brands to enhance its website experience with Yext Answers, set out to make it easier for customers to find answers to their questions via the website for improved customer service accessibility. In the first two weeks of implementing Yext Answers,…

Local Elizabeth Chamber Of Commerce And Destination Marketing Organization Provide New Information

With Recovery and Re-openings Underway in NJ, the Local Greater Elizabeth Chamber of Commerce and the Elizabeth Destination Marketing Organization are here every step of the way. Elizabeth, NJ Local Businesses Come Together for Guidance on Re-opening and Marketing Strategies, including New Information, from It's Local Chamber of Commerce and it's Tourism Bureau With new re-opening stages underway, local businesses around Union County are turning to the Greater Elizabeth Chamber of Commerce for guidance. The Greater…

Arena Raises $2.3 Million Seed 2 Round Led by Redpoint Eventures

Arena enables media and e-commerce companies and nearly every other online business to improve experiences and reclaim ownership of their audiences from social media giants During his days at Hulu as part of the advertising sales team that scaled the media company’s revenue from $80 million to more than $1 billion, Arena CEO Paulo Martins had an epiphany. Nearly every single company in the world needs to make marketing decisions based on customer data and build their own customer experiences to more wisely spend marketing…

FollowAnalytics Inks Strategic Deal With Microsoft

In order to accelerate its mobile app building service, FollowAnalytics has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. FollowAnalytics, a San Francisco-based mobile app builder with analytics and engagement features, has posted record growth in the past two months as the company rides the wave of a 336% increase in mobile app development in the U.S. 2020 is expected to be the company's most profitable year since it was founded in 201 The COVID-19…

Parks Associates: Over 40% of US Broadband Households Still Sheltering in Place in May 2020

Webinar hosted by Parks Associates and Bitdefender to discuss trends in home network usage and security adoption New Parks Associates consumer research finds that as of May 2020, more than 40% of US broadband households are still sheltering in place, even without mandates to do so. This finding, from a nationwide survey of 5,008 US broadband households fielded from May 14 through May 28, shows consumers continue to place increased demand on their home network, which raises the importance of data and privacy protections…

Tiger Pistol Honored with AdExchanger Award for Best Social Media Campaign

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has been named the winner of "Best Social Media Campaign" in the prestigious AdExchanger Awards, based on the remarkable results from the campaign that localized Anheuser-Busch InBev's (AB InBev) national advertising, making the brand the toast of towns around the world. Through the Tiger Pistol platform, AB InBev shifted its budget to local social advertising, specifically Facebook and Instagram campaigns, aggregating…

Privacera Announces Latest Version of the Privacera Platform for Secure Data Sharing in Databricks

Delivers High Performance Security and Governance in the Cloud with Native Integration Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger, announced the latest version of the Privacera Platform, an enterprise data governance and security solution for machine learning and analytic workloads in the public cloud. Leveraging the Apache Ranger architecture, the Privacera Platform integrates with Databricks to help ensure consistent governance, security, and compliance across all…

Dun & Bradstreet Introduces Next Generation Account Based Marketing Platform

Empowers Marketers to Activate Always-On Omni Channel Campaigns, Driving 58% Higher Click Through Rates and 3 Times Greater Pipeline Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and…

Localised Receives $6.5 Million Series a Investment to Fund Expansion

Localised is an innovative ecommerce company that reconsiders and reimagines how brands and shoppers transact across borders, languages, currencies and cultures. By producing entirely localised ecommerce sites in the world’s top markets in 20 days or less with just a product feed, Localised helps brands go global by being local, in all respects. Built for fashion and lifestyle brands looking to take the next step in their global expansion, the ecommerce sites produced by Localised are built…

DatVietVAC – Vietnam’s Leading Entertainment Group Announces the Launch of Its Modern Streaming Platform ‘VieON’

The Most Complete Streaming Library Curated for Vietnam - Giving Users Easy Access to New Titles Everyday - Any Time, Anywhere On 15th Jun 2020, DatVietVAC launches its new streaming service VieON following 4 years of development, marking the beginning of a new era for Vietnam's largest media, entertainment, and technology group. Born out of a partnership with BCG Digital Ventures (BCGDV), the global corporate venture incubation and investment arm of Boston Consulting Group, the platform has positioned itself as…

4 Creative Ways to Drive Website Traffic

(Family Features) Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is…

Portland-Based Content Marketing Firm Offers Free SEO Content Writing to Black-Owned Businesses Impacted by COVID-19

Portland and the rest of the nation continue to reel following the one-two punch of a global pandemic, and an ongoing crisis of racial injustice Studies show black Americans are at a higher risk for both health and economic challenges due to the COVID-19 pandemic Portland SEO Growth wants to help black-owned businesses recover and move forward with free SEO content marketing Our country and our community are in crisis. While stay-at-home restrictions are being lifted and businesses slowly reopen following the peak of…