Are You Confident About Distinguishing Between a Computer-Generated Voice and Human Voice?

Despite the growing presence of deepfake voice fraud, Americans believe that they can to detect a CG-voice pretending to be a human voice.; Research by ID R&D published as biometric firm prepares to demo voice anti-spoofing solutions at CES  Despite the growing presence and impact of deepfake voice fraud, more than one-third of Americans were confident that they would be able to detect a computer-generated voice pretending to be a human voice (36%), according to new survey results released today by ID R&D. Just 30%…

Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

Do You Know Anyone Who Says Retargeting Ads Need to Be Boring?

YouAppi and Creative Technology Provider Craftsman+ Partner to Bring Creativity to App Retargeting There is a misconception that ads on mobile devices served via programmatic exchanges have to scream BUY NOW to generate results. Even more so for app retargeting ads created to bring back dormant or inactive users, right? Read Also: Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company With YouAppi focused on the technology and methodology of app retargeting,…

Rise Digital Media Now Offering Digital Marketing Services in Melbourne and throughout Victoria

Rise Digital Media a Full-Service Digital Marketing Company Announced That They Are Now Expanding Their Digital Marketing Services in Melbourne and throughout Victoria Rise Digital Media, a full-service digital marketing company serving Adelaide since 2016, announced that they are now expanding their digital marketing services in Melbourne and throughout Victoria. Currently, Rise Digital Media specializes in web design, Google AdWords, Search Engine Optimization,…

MarTech Interview with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

"The companies that will do best in the data economy will be the ones that balance data with privacy and avoid the “creepy” factor." Journey into Tech Hi Cristina, tell us about your role and journey into Technology. What inspired you to take up the role at Rakuten Viber? I was very intrigued by the role at Rakuten Viber. Working for an app with over 1 billion global users in a newly created role as CRO offered a lot of opportunities along with a lot of challenges. It required me to use all the skills I had been building…

Adyen Announces International Mobile App Payments Agreement with McDonald’s

Payments Platform Will Begin Roll out in the UK in Q1 2020 Adyen, the global payments platform of choice for many of the world's leading companies, announced that it has entered into an agreement to make Adyen's payments platform available to McDonald's markets globally, beginning with the U.K. early next year. "With Adyen's scalable platform, McDonald's will be able to continue to provide customers a seamless experience through a variety of payment methods that align with the unique needs of our markets," said Leandro…

Tinuiti Taps Amar Braithwaite as SVP, Social Media

A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media. In this role, Braithwaite will work with the agency’s growing creative division and data insights team to deliver strategic paid social solutions that advance lead generation,…

ChatBook Raises $1 Million in Funding for Chatbots

Japanese startup ChatBook has raised a $1 million funding round led by from Monex Ventures Co., Ltd., Mitsui Sumitomo Insurance, VOYAGE VENTURES Co., Ltd., and East Ventures Co., Ltd.,  The startup has managed to attract key partnerships with Facebook, Salesforce and Marketo and has fully integrated ChatBook’s chatbots into the fast-growing B2B enterprise landscape and with processed more than 1 million data points of customer information, since their start in 2018. Prior funding has included: Salesforce Ventures, East…

EU-based Social AdTech Firm Smartly.io Scoops $222 Million in Latest Funding Led by Providence Equity Partners

Today, Scandinavian social media advertising company Smartly.io announced that it has raised $222 million in a major funding round led by Providence Equity Partners (“Providence”), a leading American private equity firm. Providence currently specializes in media, communications, education and information industries. In an official blog, Smartly.io's Founder and CEO, Kristo Ovaska stated that the new funding will be channelized to fuel strategic growth in new markets through acquisitions and organic investments in Europe.…

BabyTree and Tokyo MX Announce Strategic Collaboration to Bridge Japan’s Ingenuity Brands and China’s New Family Consumption…

On 16 December 2019, BabyTree Group ("Babytree" or the "Company"; stock code: 1761.HK), China's leading online service platform for young families, announced strategic cooperation with Tokyo MX in Tokyo, Japan. The two sides have the intention to form a joint venture in Japan, sourcing Japan's quality consumer goods for moms and families in China. With companies in the industry chain of consumer goods in both China and Japan, BabyTree is set to build a new eco-system for cross-border consumption for Chinese families.…

eBay Eliminates Sneaker Seller Fees for the First Time and Unveils New December Drop Series

The marketplace launches zero selling fees for its North America seller community on any sneakers sold at $100 or more eBay, the online marketplace offering the widest and most unique inventory of sneakers, launches zero selling fees for the first time for North America customers on any sneakers sold at $1001 or more. Buyers win too; the marketplace announces a month of drops, celebrating the biggest designer collaborations, top brands, and rare grails of the year. Today, eBay announced the marketplace is…

Building Personal Connection and Conversion with an Unlikely Medium…SMS

VuPulse launches VuSMS, the industry’s first marketing solution to reach live TV viewers and drive live tune-in on mobile Forget lame 0.1% open rates. VuPulse, the digital advertising industry's only Post-Click Marketing Platform, is harnessing the power of SMS to forge deep personal connections with consumers, drive direct response and immediately convert awareness into viewership. With 75%* of consumers open to receiving SMS messages from brands, SMS response rates at 209%** higher than phone, email and Facebook,…

Arria Natural Language Generation Technology Expands BBC’s Coverage of UK Elections

BBC News website extends its use of artificial intelligence in semi-automated journalism, leveraging Arria NLG to help publish localized election news and results for each of the United Kingdom's 690 constituencies minutes after votes are declared Arria NLG reported that the BBC News website, through its Semi-Automatic Local Content (Salco) project, extended its use of Arria's Natural Language Generation (NLG) platform to automate the production of news coverage of the recent elections in the United Kingdom (UK).…

Torque Esports Data Experts Highlight In-Game Promotion as the New “Force” in Marketing

Torque Esports Corp., Saturday's Star Wars Rise of Skywalker Fortnite in-game promotion again highlighted the massive growth potential for gaming as a critical global marketing platform according to Torque Esports' data steaming experts, Stream Hatchet. Not only was the in-game introduction, movie clip and gaming experience enjoyed by millions of Fortnite gamers, more than 50,000 gamers live-streamed the experience on their Twitch, YouTube Gaming, Mixer and Facebook channels – reaching more than 3.1 million viewers.…

OPPO Plans $7bn R&D Investment to Build a Multiple-access Smart Device Ecosystem for the Era of Intelligent Connectivity

OPPO Plans to Spend RMB50 bn ($7bn) on R&D Over the Next Three Years to Build Its Technology Leadership OPPO held its OPPO INNO DAY 2019 in Shenzhen under the theme of 'Create Beyond Boundaries', revealing its insights and initiatives for the era of intelligent connectivity. At the event, OPPO also showcased a variety of smart devices including smart watches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimization.…

HubSpot Announces First-Ever Chief Customer Officer, Yamini Rangan

HubSpot, a leading growth platform, announced that Yamini Rangan will become the company's first-ever Chief Customer Officer, effective January 8, 2020. Rangan joins HubSpot from Dropbox, where she served as Chief Customer Officer. In this new role, she will unite the marketing, sales, and services teams around the customer, creating a cohesive experience to help fulfill HubSpot's mission of helping millions of companies grow better. Marketing Technology News: SCORR Marketing Releases 7th Annual Report on Life…

1-800 Contacts Enters Agreement to Acquire Revolutionary Vision Start-Up 6over6 Vision

1-800 Contacts continues its expansion through cutting-edge optical technology focused on consumer accessibility and transforming the global vision care industry 1-800 Contacts, the leading online contact lens retailer announced that it entered into a definitive written agreement to acquire 6over6 Vision Ltd (6over6), which is expected to close before the end of December 2019. 6over6 has created some of the most advanced consumer vision technology available, enabling customers to perform the most accurate at-home…

Go-MMT Skyrockets Its Hotel Partner Engagement by 20% Using WebEngage’s Marketing Automation Platform

Indian OTA Giant, GO-MMT, Partners with WebEngage To Strengthen Its Supply-Side Engagement and Increase Its MAU's by 1.3X Through Highly-Personalized User Experiences Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform. A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and…

Hard Rock Partners With Nordcurrent To Give Guests ‘Cooking Fever’ With A New Mobile Game

Guests Can Now Run Their Own Virtual Hard Rock Cafe® with Launch of New Mobile Game Hard Rock International announced its partnership Nordcurrent, a developer and publisher of free-to-play and casual games, to launch Cooking Fever and give guests the virtual experience of running their own virtual Hard Rock Cafe location through the mobile game. This game invites users to join to the millions of other players worldwide and step inside the kitchen of their own virtual Hard Rock Cafe. Marketing Technology News:…

Founder of SmartBug Media®, Ryan Malone, Named a ‘Best CEO’ by Comparably

Leader of Top Marketing Agency Focuses on Company Culture and Work-Life Balance to Boost Employee Wellness and Productivity  SmartBug Media—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced that it's founder, Ryan Malone, has been named a "Best CEO" by Comparably. The recognition underscores the fact that SmartBug's® unique…