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Severe Data Breach Could Cost Tech Companies $174 Million per Day

Millions of sensitive data records lost could cost top-earning tech companies an average of $174 million per day, research shows.  A new report reveals the reputational and financial impact of severe and catastrophic data breaches on top companies and social media platforms.  Apple could lose a staggering $83 billion per month, while Microsoft could experience a drop in value of $2.3 billion each week.  Businesses should prioritise security training for all staff, keep software updated and…

Bango Expands Presence in Three Continents With New Google Play Launches

Bango, the mobile commerce company, has successfully launched carrier billing routes in the Google Play store for new operators in Asia, Latin America and Africa. Millions of customers in Peru, Hong Kong and South Africa can now pay for the massive array of content and services in Google Play, charging the cost to their phone bill, all powered by the Bango Platform. In the space of six weeks, Direct Carrier Billing in the Google Play store has been enabled through the Bango Platform for subscribers of Entel in Peru, Sun…

Admix Secures Whitfield-Niven to Forge Global Growth

Admix, the non-intrusive advertising platform for developers of video games, VR and AR, announced that it has secured the appointment of Natasha Whitfield-Niven as VP Revenue. A leading light in adtech and with vast experience of developing commercial relationships across the industry, Natasha was formerly Director of Publisher Development (EMEA) at LA based online advertising technology firm, The Rubicon Project. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post COVID-19…

85% of Small Businesses Manage Social Media In-House but Should Use External Resources to Reduce Costs

With states across the U.S. still under stay-at-home orders and people spending more time online, small businesses need to think about how to efficiently manage their social media accounts. An effective strategy will increase bandwidth for other business operations Nearly all small businesses (85%) manage their social media strategy with internal employees, according to a new survey from Clutch, a B2B ratings and reviews platform. However, many employees are wearing multiple hats due to the current economic crisis,…

As More Sales Funnels Shut Down, New Options Emerge

MediaFast Helps Businesses Get in Front of Clients Amidst Social Distancing MediaFast has been creating video brochures long before the current shutdown, but they are especially relevant today as businesses must rely even more on video communication. "Video Brochures have the ability to fill your sales funnel even when you can no longer travel to conventions or meet in the same room. They allow Sales and Marketing teams to communicate from afar in a very memorable and engaging way," said MediaFast President, Amy Hafen.…

Elementor Drives the Growth of WordPress as 7% of All WordPress Sites Are Now Built With the Platform

30% of Elementor's new users are new to WordPress as the company passes the 5 million website milestone Elementor, the leading WordPress website builder platform, today announced that 7% of all WordPress websites are built using Elementor. Founded in 2016, Elementor's growth has continued to accelerate. While it took two years to reach its first million websites, this latest one million milestone took just over three months to achieve with over five million websites using its code-free, drag-n-drop platform. Major…

Media & Telecommunications Industry Veteran John R. Burbank Joins VIZIO Board of Directors

VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announces that John R. Burbank has been appointed as the newest independent member of the company’s Board of Directors. John brings years of experience in media, analytics, marketing and telecommunications that will help guide the company, and advise its management team to best leverage its TV and audio hardware as well as its SmartCast™ platform. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post…

67% of US Broadband Households Own and Use at Least One Internet-Connected Video Device

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm's Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening…

BlackBerry Spark Suites Launch to Provide Companies Intelligent Security, Everywhere

BlackBerry Limited announced availability of BlackBerry Spark Suites, offering enterprises a range of tailored cybersecurity and endpoint management options to help protect data, minimize risk, and reduce cost and complexity. BlackBerry Spark Suites combine the best endpoint security and management capabilities. The suites are powered by artificial intelligence (AI), machine learning (ML) and automation for improved cyber threat prevention and remediation from BlackBerry Cylance, plus seamless endpoint management,…

Boutir and iClick form Strategic Partnership

Boutir benefits from iClick's 900+ million Chinese consumers' datasets Increases the technological sophistication of Boutir's ad marketing campaigns Empowers digital marketing solutions for SMEs on the Boutir platform Boutir, a social mobile commerce solutions provider and multi-channel commerce platform, announced today that it has entered into an agreement with iClick Interactive Asia Group Limited , whereby iClick will become a strategic partner of Boutir. With its commitment to helping SMEs develop business…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Connatix (Video), Outreach (Sales Engagement), Facebook (Social), Salesforce (CRM), Concora (Customer Experience). Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream…

Jolyn Selects Emarsys to Transform Omnichannel Marketing and Personalization, Powered by AI

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

99% of Digital Agency Leaders Admit to Mistakes

It can take weeks or months to prepare for a digital ad campaign, but it only takes one mistake to undo all that effort. Digital agency decision-makers recently admitted to encountering not one mistake but several – many in a single week – that cost them thousands of bottom-line dollars. The lost fees and headaches add up fast, harming an agency’s reputation while damaging the brands they were called upon to promote. A recent study done in partnership with Censuswide, “Agency Confessions,” found that 99% of…

New Influencer WebCam-Based Social Platform, Jasmin.com, Launches Pamela Anderson Joins as Creative Director

Top Relationship Experts and Lifestyle Personalities to Offer Advice and Videos Jasmin, the world's first web camming site exclusively dedicated to connecting users with lifestyle, relationship, and sex positivity influencers, announced its launch today. Actress, model, and activist Pamela Anderson has joined in the role of Creative Director and will appear daily on Jasmin.com. An offshoot of LiveJasmin, the world's most successful adult webcamming site with 50 million daily visitors, Jasmin's mission is to broaden the…

ManyChat Partners with Centers for Disease Control and Prevention to Educate Public about COVID-19

Pro bono partnership leverages Messenger from Facebook to share life-saving materials ManyChat, the number one Chat Marketing platform, has partnered with the Centers for Disease Control and Prevention (CDC) to assist with educating the public about COVID-19. The partnership simplifies conversations related to the pandemic, using Messenger from Facebook to automate the sharing of educational materials, including updates and preventative tips. The chat includes materials related to: How to prevent getting sick…

Leading Miami SEO Agency, Web Daytona, Provides Continued Digital Marketing Through Uncertain Time in Business

Miami SEO pros, Web Daytona, are maintaining their online marketing to companies struggle to stay afloat Miami SEO professionals, Web Daytona, have confirmed they will be providing uninterrupted services to help businesses thrive, online, in spite of global uncertainties. As one of the leading names in full-service digital marketing, their experience with both local SEO and national SEO has put them on the map in recent years. And, as recent shakeups in the global business landscape change the way companies operate,…

The Privacy Pendulum: How Millennial and Gen Z Perceptions of Search and Privacy are Changing

As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics. But amid high-profile data breaches and mounting scrutiny into how companies like Facebook and Google have harnessed users' data, young adults have grown more skeptical about data collection. These younger generations are increasingly distrustful that internet companies are responsible stewards of their most sensitive information, whether it’s being used to target users…

Intentwise Launches a Free Mobile App, Giving Users the Ability to Track Amazon Advertising Performance Anywhere, Anytime

Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It's crucial to be able to do so anytime, from anywhere. That's why Intentwise is delighted to announce the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand account…

Orlando SEO Agency, Web Daytona, Continues to Provide Services as Florida Businesses Approach a New Normal

Top-rated Orlando SEO agency maintains service output to help keep companies afloat, online Web Daytona, Florida's leading full-service digital marketing agency, has confirmed they will be providing uninterrupted services throughout this uncertain time. As businesses continue to work in unfamiliar settings, digital marketing is becoming more relevant for those trying to stay afloat. The Orlando SEO professionals will continue to bring their clients professional online marketing, as businesses across the country begin to…

Tinuiti Announces New Walmart Ecommerce Acceleration Program Supported by Proprietary Technology

Available for Walmart sellers, vendors and brands looking to expand their reach Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. The full-service program is designed to apply Tinuiti's proven methodology with marketplace advertising and performance brand creative to profitably grow a brand's sales on Walmart. Tinuiti's…