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Drew Houston Joins Facebook Board of Directors

Facebook announced that Drew Houston, co-founder and CEO of Dropbox, has been appointed to the company's board of directors, effective immediately. Mark Zuckerberg, founder and CEO of Facebook, said: "Drew brings valuable perspective to our board as a leader of a technology company with services used by millions of people and businesses. He thinks deeply about where technology is going and how to build a culture that delivers services that always work well." "It's been inspiring to watch Facebook grow into a platform…

New Dealer.com Digital Storefront Solutions Deliver Competitive Edge for Dealers at 2020 NADA

Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces new enhancements to its digital storefront during the runway to the 2020 NADA Show. The company's latest offering harnesses Cox Automotive data – the largest collection of automotive shopping behavior insights available – to ensure dealers have the tools necessary to deliver unrivaled consumer experiences, forging the shortest and most personalized path to customer engagement and dealership growth. With brands from all categories…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal

Uber Eats India has ceased to exist. Reason: Zomato has acquired it from Uber for an unprecedented $350 million deal in the digital food delivery business category. In a major development in the Indian food delivery business in India, Zomato has officially announced that it has acquired its rival Uber Eats. With this Uber Eats acquisition, Zomato has reaffirmed its position as a market leader in the food delivery business category in India. The acquisition validates how fiercely these competitions are shaping up in India,…

Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce. Salsify for Social Commerce enables brands to use Salsify to manage the entire social selling journey for consumers, from product discovery to research to buy across multiple channels. This full range of capabilities, which…

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

Cox Business to Deliver the Ultimate Connected Fan Experience at Allegiant Stadium

Raiders fans can expect best-in-class connectivity in the 2020 opening season Cox Business announced it will provide Allegiant Stadium, future home of the Raiders in Las Vegas, with the fastest optical internet service available, ensuring visitors and staff have the bandwidth they need to stay connected – on the field and in the stands. Allegiant Stadium will be fully covered by 1,700 managed Wi-Fi access points and underpinned by redundant 40-gigabit optical internet…

Mevo Announces Livestreaming Video Camera Mevo Start, Opening of Pre-Orders

First Mass Market-Accessible Camera Puts Robust Livestreaming Capabilities in the Palm of Your Hand livestreaming camera leader and pioneer Mevo announced the opening of pre-orders for its new long-form livestreaming camera, Mevo Start. Leveraging the cutting edge technology of Mevo’s existing video products, Mevo Start and the Mevo app are built exclusively for consumers and social media influencers of any experience level to effortlessly livestream events. The sophisticated, high-quality, all-in-one-camera features 1080p…

Sling TV Bolsters Live TV with Fox News, MSNBC, CNN’s HLN in Base Service; Launches Free Cloud DVR, Updated Pricing, Channel Lineups

FOX News Channel, MSNBC and CNN's HLN Expand News Offerings in Sling Blue Base Service Sling TV expanded its live news offerings with the addition of FOX News, MSNBC and CNN's HLN to Sling Blue base service and launched new "Cloud DVR Free" for all Sling TV subscribers. Sling also introduced updates to pricing and channel lineups across both services. "Sling customers have been clear: they want more live news and sports, and they want a cloud DVR included at purchase – and we listened," said…

How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Avora Lauded by Frost & Sullivan for Delivering Augmented Decision Making Services through Avora One, its Next Generation Business…

Avora One Optimises Data Analysis Process by Reducing Time Spent on Data Processing and Enhances Decision Making Enabling Business Users to Quickly Find Answers to Their Questions Based on its recent analysis of the European AI-based business intelligence solution market, Frost & Sullivan recognizes Avora with the 2019 European Technology Innovation Award for accelerating the data analytics process with its smart end-to-end AI-based business intelligence solution, Avora One. The solution's unique ability to manage…

Portal by Facebook Takes WhatsApp Closer to AI-Based Video Applications

Facebook has announced its next set of unique Video content platform and features. The announcement brings the Portal family of products closer to users and their network during the Holiday season. Powered by unique video calling features that are built on the AI-powered Smart Camera, Portal by Facebook takes users closer to what they see on Instagram Stories. However, to use Portal; you don't need a Facebook account! In the official newsroom blog, Facebook stated that the Portal features are similar to Alexa, with new added…

VERB to Launch New Live Streaming Interactive Video Webinar Platform

VERB Technology Company, Inc. , a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced the newest product on its industry-leading digital platform: VERB Live. VERB Live is a next-generation webinar platform that allows the webinar host to place interactive icons on the screen that all viewers can click on to purchase products or services, in real-time, among many other interactive sales-driving features. Because it is browser-based, it works on all devices and requires no…

Tic Tac Mints Partners With Spotify To Launch Spotify’s First Branded Live Event Series, Hear For It

The Fan Experience Will Bring Listeners Offline and into an Immersive World That Embodies the Essence of the Tic Tac Brand The Tic Tac® brand is joining forces with popular global audio streaming service Spotify, as an inaugural partner, to announce a new live experience called Hear For It. Custom-built for music fans, the unique event series employs Spotify's streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality. Music fans will be targeted through their listening…

LivePerson Debuts SocialConnect and EmailConnect to Help Brands Manage All Digital Customer Interactions in One Place

New solutions allow brands to deal with massive volume and shift customers to more effective messaging channels LivePerson, Inc., a global leader in conversational commerce solutions, announced the launch of SocialConnect and EmailConnect, bringing social media and email into the industry-leading LiveEngage platform. This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur — all in one place. Through SocialConnect and EmailConnect, brands can now manage the…

NexTechar Teams with LivePerson to Personalize AR Through Conversational Commerce

One-Of-A-Kind, Transformative Technology for Retailers Combines Messaging and AR Experiences NexTech AR Solutions, the industry leader in augmented reality, is pleased to announce it has partnered with LivePerson, a global leader in conversational commerce solutions, to integrate augmented reality (AR) for enhanced product views and 3D advertising into LivePerson’s AI-powered conversational commerce platform. The partnership offers powerful new retail capabilities for showcasing products and shopping on messaging channels,…

Mandel Provides Four Tips for Presenting Data and Analytics: How to Deliver a Powerful Data-Backed Presentation

Mandel Communications, one of the world's leading providers of communication skills training for professionals, has four tips for business managers, sales teams and technical or analytical professionals to help them deliver powerful data-backed presentations when presenting data and analytics. When it comes to presenting in front of high-level decision-makers within an organization, data, analytics, and objective insights are king. The problem is that communicating this information is challenging. Mandel…